oriflame final ... nochanges to be made

1. ASSIGNMENT BY GROUP 5 B.VOC 1 (RM & IT) Subject: Marketing & Retail Management St. Francis college of women Slide #

2. Acknowledgement We thank D r . S ubi Varghise madam for guiding us to do this project . Which has given us a new insight in understanding how important retail management & marketing strategies plays its part in multi nationals & proves that the retail management subject is not a new subject but an age old art of business now converted into an interesting subject which we are proud to have taken .

3. Group 5 - Oriflame Kaarshini Bhandari 149021 (PPT & SURVEY) Prathna Jain 149022 (INFORMATION) Nikita Lakhani 149023 (HARD COPY & MAKE UP) Laxmi Jha 149024 ( PRODUCTS & INFORMATION) Sindhu 149025 (INFORMATION & NEWS)

4. Contents Chapter 1: introduction Aim 9 Introduction to oriflame 10 Tag lines 11 Mission and vision 12 Introduction to founders 13 Present chairman 15 History 16

5. Contents C hapter 2 : Insight into O riflame Product Development 17 Environment Friendly 18 Natural Ingredients 19 Organic Ingredients 20 Animal Ingredients 21 Vegans / Vegetarians 22

6. Contents CHAPTER 3 : THE MARKETING MIX Product 24 Price 25 Place 26 Promotions 27 Conclusion to marketing mix 28 Strategic approach 29 Brief Facts 30

7. C ontents CHAPTER 4 : PRODUCTS Purify the skin you are in 32 Fragrances in a bottle 34 Color cosmetics 36 Men's corner 38 Hair care 40 Eye catching 42 Reversing the age 44 Matte looking skin you love 46 Personal care 48 Baby's need first 50

8. Contents Brand ambassador 52 Competitors 54 How to buy Oriflame products 55 Customer service 56 Social responsibilities 58 Survey information 61 Survey 62 Oriflame apart from cosmetics 65 Recent news 67 Contact information 68 Conclusion 69 WEbliography 70

9. Aim The aim of this project is to do our research on Oriflame, its history, its products, its marketing strategies and its strength in the present day competitive cosmetic market & give our opinion on it . 9 Slide #

10. Introduction Founded in 1967 Direct sales in more than 61 countries worldwide. Aim to introduce Swedish natural cosmetic range worldwide 3.6 million independent consultants that are marketing Oriflame products around the globe. Oriflame offers the leading business opportunity for people who want to start making money from  day one M ake money today and fulfill your dreams tomorrow. Owns 5 factories in Sweden, china, Poland, Russia and in india . 10 Slide #

11. Tag lines Natural Swedish Cosmetics . Unique benefits ,fun ,simple, profitable – a world of beauty. 11 Slide #

12. Vision & Mission Our mission is to be the number one beauty company selling direct. Our mission is to fulfil dreams.   Oriflame’s aim is to become role models within corporate social responsibility among the beauty companies selling direct. 12 Slide #

13. Founders Jonas af Jochnick was born in the year 1937. Most notable for co-founding oriflame cosmetics with his brother R obert af jochnick in 1967 in Sweden. In 2003 the brothers shared the international swede of the year award. As of 2006, Jonas af jochnick was Sweden's 19th wealthiest person as estimated by business magazine V eckans Affarer . Swedish from nationality. Occupation Businessman. 13 Slide #

14. Founders Robert af jochnick was born in1940 He most notable for co-founding oriflame cosmetics with his brother Jonas Af Johnick in 1967 in Sweden. In 2003 the brothers shared the international swede of the year award. As of 2006, Robert Af Jochnick was Sweden's 34th wealthiest person as estimated by business magazine V eckans Affarer Swedish by nationality Occupation Businessman 14 Slide #

15. Chairman Alexander af Jochnick Chairman of the Board Born in 1971. Elected to the Board in 2007. Member of the Remuneration Committee. Member of the Audit Committee. BSc in Business Administration Stockholm School of Economics. Chairman of Oriflame Foundation. Board member of CL Intressenter AB, Credus Management AB, Postkodstiftelsen and NC Holding AB. Founder and board member of Serious Nature. 15 Slide #

16. History Oriflame cosmetics S.A. (Luxemburg oriflame) is a cosmetics group, founded in 1967. In Sweden by the brothers Jonas af Jochnick and Robert af jochnick. Sold directly in 61 countries world wide. The brand is named for the oriflamme, the royal banner of medieval France. 16 Slide #

17. Product Development Since its foundation in 1967, oriflame has been a pioneer in developing beauty products inspired by the wisdom of nature and the best of science. Today oriflame offers 950 cosmetic products at any given time Having an in-house research and development center provides oriflame greater flexibility over product development in line with oriflame natural and Swedish heritage, ensuring delivery of the highest standard product in the shortest possible time. 17 Slide #

18. Environment friendly Oriflame were one of the first companies to utilize plant extracts in skin care products I ngredients from renewable plant’s . Oriflame does not use materials derived from protected or endangered flora and fauna species, or from environmentally sensitive areas . It is oriflame cosmetics policy to utilize product packaging which has a minimum environmental impact.    Oriflame strives to reduce waste by packaging products simply, while not compromising on product integrity . 18 Slide #

19. Natural ingredients Oriflame take inspiration from nature when formulating products and incorporate plant ingredients and actives when possible. Oriflame have strict standards for acceptance of herbal extracts, which take purity, extraction, and activity into account.  We interpret “derived from natural plant s” Oriflame’s cosmetic products have varying levels of naturalness. With more than 95% natural ingredients, and only certain synthetic ingredients that are allowed for natural formulations, eco-beauty is the most natural, ethical, and environmentally respectful range of products in Oriflame’s portfolio . 19 Slide #

20. Organic Extracts Oriflame use extracts from organic plants / fruits in oriflame certain ranges. The extracts used are certified organic according to the regulations in the country of origin. 20 Slide #

21. A nimal ingredients Few ingredients derived from dead animals, or by causing harm or suffering to animals, are used in oriflame cosmetic products. Ingredients such as beeswax and honey, lanolin derivatives, and dairy products, which are processed without causing death or injury to animals, are used. Bovine leather, as a by-product of the human food chain, can be ethically processed. In oriflame wellness food supplements range fish oil is used as the processed of the omega 3 fatty acids because of its superior quality and documented benefits The gelatin in the capsules is non-bovine, and derived from fish. 21 Slide #

22. Vegetarians/Vegans It is the policy of oriflame cosmetics not to use any ingredients derived from dead animals in oriflame cosmetic formulations.  All oriflame cosmetic products are suitable for vegetarians. Oriflame eco - beauty range bears the Vegan society trademark. In oriflame wellness food supplements they use fish oil and fish gelatin. The natural balance shake is formulated using a blend of natural egg, P ea and Whey proteins. 22 Slide #

23. The marketing mix As a successful online and chain merchandiser like oriflame also implies all the concepts of “marketing mix” popularly known as the “4p's” . The first concept product the second price the third place and fourth the promotion. 23 Slide #

24. Product The oriflame has a very wide range of products which is improved and every now and then when required and the range includes the cosmetics, jewelry , bags, goggles etc. The range is innovative and undergoes vigorous changes. 24 Slide #

25. Price The price of oriflame products is high as compared to that of other local brands. This is because it uses the natural ingredients and the chemicals are at a very minimum usage . This is the reason that the products are costlier from the other cosmetic brands , but as we can see that in today's market the quality has more importance than the rate tag. 25 Slide #

26. Place This concept mainly speaks about where the stores are existing but as many of us know in India oriflame is still a chain system of marketing ie , There are no stores for the brands the products are sold to consumers trough distributors/agents/consultant . These consultants are provided with monthly catalog which is used by them to show to their customers. However in USA oriflame has stores where the products are sold as any other retailing outlet . In India also few malls like stoppers stop have the products of oriflame displayed. 26 Slide #

27. Promotions This is one of the most weak part of oriflame down here in India . oriflame does not promote his products as his opponents do. Actually there is no other promotion other than the catalog with distributor have and the online site which provides information about the products. 27 Slide #

28. Conclusion of Market mix Even though oriflame does not promote the products effectively it runs in profits and the main reason behind it is it have chosen its lot of customers , & every single day by word of mouth and the catalogs of consultants the consumers of oriflame are increasing .In the same way even though the prices are very high compared to that of other cosmetic as well as bags companies the oriflame maintains a decent profit . It surely does not have a store or showrooms but it has the customer power with him that without the store it exists in market and gives a tough competition to all its competitors. 28 Slide #

29. Strategic approach as of 2012-2013 Low entrance fee, credit offered and no stock required – easy to join and no risk. Wide portfolio of Swedish, natural, innovative, quality beauty products at affordable prices. Frequent, dynamic and attractive catalogues with many new products that make selling easy. Flexible and reliable ordering, delivery and payment system – easy to do business with. Personal growth and development through Oriflame University and SARPIO (Sales and Recruitment Process in Oriflame)– at no cost. Unlimited earning and career opportunity. Enjoy a direct selling company with a human touch and a sense of belonging. 29 Slide #

30. Brief facts as of 2012-2013 1.5 billion euros in annual sales . Approximately 3.6 million consultants. 7900 employees . A product range of approximately 1000 products. Co-founder of world childhood foundation. Global R&D Centre with more than 100 scientists 5 own production units in Sweden, Poland, china, Russia and India. Listed on the N asdaq OMX exchange since march 2004. Operations in more than 60 countries of which 11 franchisees. 30 Slide #

31. Products PRODUCTS RANGE 31 Slide #

32. Purify the skin you are in Face wash, Scrub mask, Blackhead remover etc. One of the major sections in which oriflame provides different products for different skin type is to purify the skin you have .This section mainly deals with the products which are either used to remove make up or the products which are meant to safe guards your skin . Tag line : Time to get more deeply involved . : Cherish your skin every day . 32 Slide #

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34. Fantasies in a bottle Perfumes , Deodorant Nothing says more about a woman than the fragrance she chooses. Every woman should have her own signature fragrances—scents that embody every aspect of her. Why settle for just one signature fragrance when you can have one to suit your every facet? Flowery, fruity, spicy, fresh or oriental—you’ll find your perfect signature scent in our family of feminine fragrances.  Tag line : Reveal your inner temptress. 34 Slide #

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36. Color Cosmetics Nail Polish , Lipsticks etc This section is one of the most famous section for ladies of all walks of life. It includes lipsticks, nail polishes, etc. stuff which are the major requirement of today's youth , but as we know with the youth the previous generations are also developing the section is one of the favorite. Tag line : Great color - great price 36 Slide #

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38. Men's Corner Perfumes , Shaving Gel , Fairness Creams , Soap Bar ,Deodorant One of the most unique corner of oriflame is the men's corner . Surely Oriflame a line of products which satisfies women's needs but yes it does not ignore men . Oriflame has a wide range of mans products which are equally qualitative and are also widely used. Being the goodwill of the company they released this new branch and it was also successful in the competitive market . Tag line : Live for the challenge 38 Slide #

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40. Hair Care Conditioners, Shampoos, Hair Coloring Oriflame’s extensive range of body and hair care products offer you a variety of ranges to meet your daily needs. They are based on (or) inspired by natural ingredients to make you feel clean, refreshed, healthy and pampered . Taking care of your hair implies knowing its characteristics and oriflame hair care is designed to meet these diversities so that everyone can obtain the hair that he/she desires. Tag line : Shiny hair in the sun 40 Slide #

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42. Eye Catching kaajal , mascara , Eye Shadows , Liner Oriflame provides a large range of eye cosmetics .Different types of cosmetics which are made by proper scientific tests and natural ingredients . The specialty of oriflame is clearly evident in this product range neutrality with quality . Every year a wide range is included in this area too. Tag line : Apple of your eye 42 Slide #

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44. Reversing the age Anti Aging cosmetics This section is specially contributed to the ladies above 30 years. In this section the scientists have curiously found ways to make ladies look as special as they were for a longer time . The combination of natural herbs and scientific formulae's reverses the age of women and help them looking young and pretty . Tag line : Total anti aging solutions : D on’t worry and get wrinkles – smile and get dimples 44 Slide #

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46. Matte Looking Skin You Love Foundation ,Compact ,Concealer blush etc. Oriflame provides a wide range of cosmetics which can make you feel beautiful . The range of foundation compact concealer blush etc. gives a better impact of women's skin . Tag line : perfect skin from the nature 46 Slide #

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48. Personal Care Body Lotions , Talc , Moisturizers , Fairness Cream , Toothpaste , Intimate wash ,Foot Care , Cleansing Milk , Oil Personal care includes body care, bath and shower products, hair care, oral hygiene, foot care, hand care. Tag line : Drench your skin in rich moisture 48 Slide #

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50. Baby's Need First Baby Hair & Body Wash , Baby Oil , Baby Soap , Baby Lotion Once we finish with the women care and the men's corner oriflame also provides a very soft and gentle line up for adorable babies . Scientifically proven and properly tested this range is specially for the soft and gentle skin and other body parts of a baby. Tag Line : Gentle as mothers touch :Expert care for delicate skin 50 Slide #

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52. Brand Ambassadors India : Sonali bendre ( present ) Ritu kumar Malaika aroura khan Africa : Lady jaydee (tanzania) Juliana kanyomozi ( uganda) Jamila mbugua (kenya) 52 Slide #

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54. COMPETITORS AVON MODICARE AMWAY 54 Slide #

55. O rder Oriflame products Oriflame products are sold exclusively through a global network of independent consultants. You can order products in two different ways: Become a consultant whether you only want to order products for your oriflame self and your oriflame family or start selling oriflame products to others, you can register to become a consultant and get a discount on the catalogue prices. Become a customer you can place your oriflame order through one of oriflame many consultants. They will be able to give you advice, show product samples and answer your oriflame questions about oriflame products and how to use them. 55 Slide #

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57. Customer service Oriflame specialises in natural high-quality beauty products and offers the best of science combined with the best of nature. “Such is the belief in our quality that we offer a 100% satisfaction guarantee. If you aren’t completely happy with product performance you may return it within 30 days for a full refund”. 57 Slide #

58. Customer service – *Conditions applied . The product/s must be returned by an Oriflame Consultant within 30 days from the date of invoice to Oriflame Branch or Service Center , not more than 1/3rd of the product should be used. Oriflame reserves the right to accept / reject any claim/s in case the physical product received is not matching the description or as per given timelines. The Consultant will be offered a replacement / refund in his/her oriflame account. 58 Slide #

59. Social Responsibilities Oriflame supports numerous charities worldwide and is a co-founder of the world childhood foundation. Livelust a school which is a special school for physically handicapped children . Deepalaya a project for girl child to empower them . Hand in hand an entreprenurial ship programme in T amil nadu for women . 59 Slide #

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61. Survey on Oriflame Name: Aakankshi Agarwal Age 19 Experience in Oriflame 01 Year Ctt # 0 97 03 74 61 04 E mail [email protected] 61 Slide #

62. Survey Q1 . For how many years are you doing business with oriflame? A. 1 year Q2 . What is the area from where your customers come from? A. Customers from all over Hyderabad Q3 . Which of the products are sold most from your outlet ? A. Products that are sold most are Milk & Honey , Shampoo, K aajal Q4 . Is this business you do is for your bread & butter ? A. No I just do this as a hobby as I like meeting & interacting with cross section of people & it also it gives me some pocket money. 62 Slide #

63. Survey Q5 . How are your relationship with your clients? A. My customers are happy because they trust my choice in products i sell Q6 . What is the profit margin you earn and how do you retain your clients ? A. I keep bare minimum profits and keep good relationship with them. Q7 . What is the secret of your customers keep coming back to you again & again A. I have very close relationship with my clients and don't encourage them to keep buying new products for the sake of swelling my profits. They understand my intentions & trust me. This is the secret of my retaining my customer base. 63 Slide #

64. Survey Q8 . Other than your customer base do you ever feel need to advertise? A. Does not need large promotions as it is world famous & its clients trust what it says in its catalogue. 64 Slide #

65. Oriflame apart from cosmetics Apart from the range of cosmetics, oriflame also has a diversified range of fashion accessories ( bags , purses , goggles ) & jewelry 65 Slide #

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67. Recent News Oriflame in top 10 beauty brands in India - 1 February 2014 Local news Oriflame sustainable products win 2014 Eco Beauty Award -7 may 2014 World news 67 Slide #

68. Contact Information Support Office: Oriflame India Pvt. Ltd. Ground Floor, Corporate One Plot No. 5, NHCC Jasola New Delhi: 110076 Board Tel. No.: 011-43665565 Hyderabad Amar House No. 6-3-1239/2, 1st  Floor Opp KFC, Above IndusInd Bank Somajiguda, Hyderabad – 500082 T: 040 – 44556777 E: [email protected] 68 Slide #

69. Conclusion Oriflame have proved to be a cosmetic brand which promises the best cosmetic products with natural ingredients . 950 products ready for sale . With more experience than 45 years oriflame has a strong customer base and 3.6 million consultants . It attracts the consultants and competitors both . Is a tough competitor due to the Swedish natural cosmetics culture . 69 Slide #

70. Webliography Websites http://www.oriflame-cosmetics.com, http://www.oriflame.com Wikipedia Page http://en.wikipedia.org/wiki/Oriflame http://www.evi.com/q/facts_about__oriflame Business Area makeup Related Websites http://www.oriflame-cosmetics.com, http://www.oriflame.com/, http://www.orijen.co.uk The link for online catalog of oriflame http:// in.oriflame.com/products/catalogue-viewer.jhtml?per=201408 70 Slide #