Overview of Nestle products

Marketing strategies and SWOT analysis of Nestle products

1. PRESENTATION ON NESTLE BRAND

2. INTRODUCTION It was founded in 1867 by Henry Nestle in Switzerland. Peter Brabeck Letmathe,an Australian businessman is the chairman of Nestle group. Paul Bulcke , a Belgian businessman is the present CEO of nestle group. Mr.Suresh Narayanan is the present Chairman and Managing Director of Nestle India Limited.

3. NESTLE INDIA –OVERVIEW Product Width consists of four product lines. 1.Milk Products 2.Beverages 3.Prepared Dishes and Cooking Aids 4.Chocolates and Confectionaries.

4. MILK PRODUCTS AND NUTRITION Nestle EVEREADY Dairy Whitener. Nestle EVEREADY Ghee. Nestle Milk. Nestle Dahi . Nestle NESLAC. Nestle MILKMAID. Nestle Creamy Vanilla and many more…..

5. BEVERAGES NESCAFE CLASSIC. NESCAFE ICED TEA. NESCAFE CAPPUCINO. NESCAFE 3in1. NESCAFE SUNRISE Premium. NESCAFE SUNRISE Special and many more……

6. PREPARED DISHES AND COOKING AIDS MAGGI 2-MINUTE Noodles. MAGGI CUPPA MANIA. MAGGI Sauces. MAGGI Healthy Soups. MAGGI Pichkoo . MAGGI Masala - ae -Magic and many more….

7. CHOCOLATES AND CONFECTIONARIES NESTLE KIT KAT. NESTLE MUNCH. POLO. NESTLE MILKYBAR. NESTLE Eclairs . NESTLE BAR ONE and many more….

8. SOCIAL RESPONSIBILITY Nestle is the largest food company in the world.But , more important to them is to be the world’s leading food company. Goals met by nestle are Eradicate extreme Poverty and Hunger Achieve Universal Primary Education

9. NESTLE BUSINESS PRINCIPLES At Nestle , it is called as creating share value Nutrition ,Health and Wellness Quality Assurance and Product Safety Consumer Communication Human Rights in our business activities Safety and Health at work Supplier and Customer relationships Environmental sustainability Water

10. MARKETING OBJECTIVES AND PERFORMANCE To understand changing lifestyle of India. To provide Taste , Nutrition , Health and Wellness through their product offerings. To increase their market share by 21% in instant coffee market. To increase their export by 15%.

11. NESTLE’S CURRENT POSITION Strong sales , operating cash flow and returns to shareholders. Continued momentum, but with volatile currency values and raw material prices. Consumer confidence shaky,but balanced by emerging markets. Focus on functional goods with higher margin,which means increased spending in R&D.

12. MARKET POSITIONING MAP OF NESTLE

13. SWOT ANALYSIS STRENGTHS Brand Name Production Innovation Research and Development Market share Low cost WEAKNESS Less consumer reach in few areas

14. 2. Supply chain 3. Money market OPPORTUNITIES Market Expansion Product Offerings THREATS International Marketing Standards Changing Consumer Trends Competition

15. NESTLE BRANDS Billionaire brands contribute 75% of sales Baby Foods Bottled Water Cereals Chocolates and Confectionary Coffee Dairy Drinks Healthcare Nutrition Food Services Ice Cream Pet Care Sports Nutrition Wealth Management

16. NESTLE Vs CADBURY

17. Taste Price Pakaging and Quantity analysis between Nestle and Cadbury

18. PRESENTED by T.MOUNASRI ROLL NO:1204-15-684-050 S.SOUJANYA ROLL NO:1204-15-684-026 BBM 2 ND YEAR THANK YOU