Overview wifi marketing of s wifi in 2016

New location,
New wifi marketing solution for Brand
New wifi marketing solution for Company (wifi plus)
New wifi marketing solution for Event

1. Overview
Wi-Fi marketing
solution of S-wifi
in 2016

2. Content
•Trend of using Mobile in Vietnam
•Location and user journey
•Operation
•Solutions
•Partners

3. Trend of using Mobile
•More 145% population using
mobile phone;
•Over 30 million 3G
subscribers;
•Over 22 million
Smartphones (Q4.2015
BMI);
•35% time on Mobile, 25%
on Tivi, and other (Inmobi
Research)

Source: BMI Q4_2015

4. Trend of using Mobile
End user will spend
more time access
internet on
Smartphone
through wifi

5. Source: Available Location S-wifi in 2016
EY 2016:
•User: 5,000,000
•AP: 4,500
•Province: 18
•New segment: premium
Y 2015
•User: 3,000,000
•AP: 2,500
•Province: 12

Location

6. Festival
Flower Festival in lunar new year
•Location: Hà Nội, HCM, Đà Nẵng, Nha Trang, Cần
Thơ, Hải Phòng
•25 area
•100 AP
•500,000 Access internet
•Duration: 30 days,
•Time: lunar new year

Nha Trang Beach Festival
•Nha Trang
•15 AP
•50,000 access internet
•Duration: 15 days
•Time: july

Da nang Firework Festival
•Đà Nẵng
•15 AP
•40,000 access internet
•Duration: 7 days
•Time: 30/4

Vũng Tàu internation Kite festival
•Vũng Tàu
•20 AP
•60,000 Access internet
•Duration: 7 days
•Time: August

Huế international Cultural Festival
•Huế
•15 AP
•30,000 access internet
•Duration: 10 days
•Time: April

Location

7. User Journey
University Hospital Public
Youth – Student
Age: 18 - 22
80% Using internet
every day
Doctor/ Patient/
Patient’s Home
Age: Un-define
30% using internet
1 time/2 week
Business
Person/Traveler
Age: 16+
5% using internet
1 time/month
FMCG
F&B
Education
Electronic
Pharmacy
Heath care
Medical Service
FMCG
FMCG
F&B
Banking
Real Estate
Automobile
Tourism
Hotel& Restaurant
Electronic
Game
Source: S-wifi_Platform_enduser
Location

8. Solution for Brand
Interactive
attract
Standar
Banner
Scratch
effect
Mini
Game
Survey
Slider


Animations

Video
Shake
Banner
HTML5
Selfie

Source: S-wifi_Plan_2020

Interact
ive
Video
Call
Lucky
Draw

Awareness
Banner standard-
CPC
Banner HTML - CPC
Banner Slider - CPC
Banner Video - CPC
Engagement
Shake - CPC
Scratch - CPC
Selfie - CPC
Minigame - CPC
Call - CPC
Online link offline
Lucky draw - CPA
Video interaction -
CPA
Suvey - CPA

Y 2015 Year 2016

9. Wi-Fi Homepage
Ticket
Interactive Window Concept
Selfie
Questions
Lucky Draw
Entertainment
Let’s smile
Magic Mirror
3D Oculus

2016: New solution for Event
new

10. 1
st
time
2
nd
time
Banner
Smart Banner
Website/facebook
Campaign
monitoring, and
report
The splash page
is setup by
customers
Customer
and info
management
Special
customer
care
2016: New Solution for Retail
Retail*: Location owners have wifi network without advertising Platform,
such as hotel, shopping mall, building,…
new

11. F&B

FMCG

OTC

Others

Our
customer

12. Thank you