Pénélope Morin - The Most Inspiring Women Icons to Follow in 2025.pdf

Meet The Most Inspiring Women Icons to Follow in 2025—trailblazers redefining leadership, balance, ethics and vision. Empowerment, strength, future shaped.

1. PÉNÉLOPE MORIN
Inspiring the Future with Ethics, Balance, and Vision
“Icons of inuence
who are rewriting the
rules of leadership with
empathy and vision.”
“Empowering voices
shaping resilience,
innovation, and
meaningful change
across the globe.”
THE MOST
Inspiring
WOMEN
Icons
TO FOLLOW IN 2025
www.theinsidersuccess.com
Pénélope Morin
Partner in Panodyssey,
Lp3 Leadership coach,
Risk Manager, Author
and Visual Artist

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4. Pénélope Morin
Partner in Panodyssey,
Lp3 Leadership coach,
Risk Manager, Author
and Visual Artist
4 | SEPTEMBER 2025 | WWW.THEINSIDERSUCCESS.COM

5. PÉNÉLOPE
MORIN
Inspiring the Future with
Ethics, Balance, and Vision
COVER STORY
5 | SEPTEMBER 2025 | WWW.THEINSIDERSUCCESS.COM

6. I
n a world where leadership is often measured by
speed, numbers, and short-term victories, Pénélope
Morin brings something far more enduring: a
leadership rooted in meaning, ethics, and resilience. She
has not only been the Chief Operating Officer of
Wassati and Co-Founder of Sustain Harvests Club
Deal, but also a consultant, trainer, and co-author of For
the Meaningful Society. Her journey is as diverse as it is
impactful, yet throughout her many roles, one constant
has guided her path: the belief that true leadership is
about building a sustainable and meaningful society
where ethics, Tradition & modernity walk hand in hand.
The Common Thread: A Quest for Meaning
For Pénélope, leadership has never been about titles. It
has always been about purpose.
Her professional journey has stretched across finance,
digital resilience, innovation, sustainability, creative
activities, and authorship. At first glance, this trajectory
might appear eclectic. But woven through each role is a
common thread: the pursuit of meaningful impact.
“The common thread in my journey has always been the
quest for meaning and positive impact,” she explains.
“Every project I've taken on has been guided by the
question: how can this create value for people, society,
and future generations?”
This perspective has shaped not only her career choices
but also her philosophy of life. For her, work and
personal life are not two separate worlds to balance; they
are deeply connected rhythms that need harmony. She
often points out how artistic creation and even gardening
influence her leadership style, reminding her that
creativity, patience, and renewal are vital not only for art
and nature but also for business and leadership.
From Finance to Resilience: Turning Points that
Defined Her Leadership
Every inspiring leader has defining moments that shape
their outlook, and for Pénélope, one of those came when
she transitioned from compliance to digital resilience.
Her years in the financial sector showed her the critical
importance of transparency, trust, and ethics. She saw up
close how institutions thrive or falter depending on
whether they integrate values into decision-making.
Rather than continue on a purely financial path, she
pivoted into resilience and innovation, combining her
technical skills with her ethical convictions.
Another pivotal milestone was co-founding Sustain
Harvests Club Deal, a venture built on sustainability
“True ldership is not
about titles, it is about
crting mning and impact
that endure.”
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7. and responsible growth. Here,
Pénélope not only demonstrated her
ability to lead, but also her capacity
to bridge finance and ethics,
innovation and tradition.
These experiences shaped a
leadership style that is as creative
as it is disciplined. She often
blends structure with imagination,
numbers with storytelling, and
always keeps the individual and
collective long-term perspective
in view.

Innovation with a Human Face
Innovation, in Pénélope's eyes, is not
valuable for its own sake. It is only
meaningful when anchored in ethics
and humanity.
Her role with La Fabrique du
Futur was instrumental in
strengthening this vision. This
forward-thinking initiative taught her
that innovation should never lose
sight of inclusivity, ethics, and
responsibility. For her, tools like
artificial intelligence are not ends in
themselves, but bridges—bridges
between generations, between
knowledge and action, between
technology and human values.
She speaks passionately about how
AI can facilitate balance in life
rhythms, help teams coordinate
better, and open up opportunities for
intergenerational mentoring. But she
is equally clear: “Technology must
remain in service of humanity, not
the other way around.”
This belief underscores her
consulting work as well. Whether
guiding family offices, advising
boards, or training leaders, she
encourages them to embrace digital
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8. empowerment while ensuring transparency, resilience,
and ethical governance.
For the Meaningful Society: A Manifesto for Leaders
and everyone
Pénélope's co-authored book, For the Meaningful
Society, serves as a manifesto for leaders navigating
today's turbulent world. Its central call is both simple
and profound: leaders must embrace collective
responsibility, history's lessons, and ethics in
decision-making.
“The most urgent message,” she insists, “is that ethics
and responsibility are not optional. They are the
foundation for sustainability.”
The book encourages leaders to look beyond profit and
redefine success in terms of their lasting impact on
society. It advocates for balancing professional ambitions
with personal well-being, recognizing that creativity and
resilience stem from harmony.
For Pénélope, writing this book with the physician
Alexandre ROJEY was not only a professional milestone
but also a deeply personal act of transmission, a way of
passing on values to next generations of experts &
leaders.
The Power of Transmission
If there is one concept that Pénélope returns to again and
again, it is transmission. For her, leadership is not only
about guiding today's organizations but also about
ensuring that knowledge, ethics, and practices are passed
on across generations.
She designs her mentoring and consulting programs with
this in mind. In fact, she has pioneered AI-powered
mentoring frameworks, where seasoned leaders can
adapt their sessions to the unique needs of younger
professionals. This is not just about efficiency; it's about
inclusivity, empathy, and ensuring that wisdom evolves
with time.
“Transmission,” she explains, “is about continuity. It is
about making sure the best of what we know today is not
lost, but adapted and enriched by today & tomorrow's
leaders.”
Resilience: The Art of Bouncing Forward
Resilience is another cornerstone of Pénélope's
leadership philosophy. She reminds us that the word
comes from the Latin resilire, meaning “to spring
back.” But for her, resilience goes beyond bouncing
back, it is about bouncing forward.
She has seen this in practice while helping organizations
manage crises, adapt to disruption, and rebuild trust. One
powerful example came when she worked with a major
financial institution to integrate digital resilience and
ethical governance. The results were transformative:
improved operations, stronger culture, and renewed
reputation.
“Ethics and resilience are not trade-offs,” she says.
“They are the very engines of sustainable success.”
Her reflections even extend into philosophy. She often
compares disruption to electrical phenomena,
unpredictable, powerful, and transformative, much like
human consciousness itself. This metaphor underscores
her belief that resilience is not just technical or
organizational, but deeply human.
Leadership Beyond Competition
For Pénélope, true leadership is not about winning over
others, but winning with others. She believes a real
leader builds win-win relationships, recognizing and
valuing differences. Success is measured not by
defeating someone else, but by improving oneself and
moving forward together.
Awards and distinctions, in her view, are
acknowledgments of collective effort, not trophies taken
“Technogy must remain in
service to humanity, not
the other way aund.”
“Tnsmission is continuity,
ensuring today's wisdom is
enriched by tomorw's
lders.”
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10. from others. Much like in team sports, victory comes
from cooperation, not domination.
This perspective echoes the vision of French scientist
and humanist Albert Jacquard, who argued that
cooperation fuels positive action, while competition
often breeds exclusion. He warned against societies
obsessed with rankings, urging us instead to teach: “Be
neither a winner nor a loser. Go beyond the absurd idea
of a leaderboard.”
Pénélope embodies this philosophy. Her leadership is a
refusal to play the game of division and a commitment to
building collective progress through ethics, creativity,
and shared responsibility.
Inspiring Women, Inspiring Change
Being recognized among The Most Inspiring Women
Icons to Follow in 2025 is more than an accolade for
Pénélope, it is a symbol of the values she champions.
“To me, it is both an honor and a responsibility,” she
says. “It means that my work is recognized, but it also
challenges me to continue inspiring others, especially
people to lead with ethics, creativity, and courage.”
She believes that women bring unique strengths to
leadership, including empathy, collaboration, and a long-
term perspective. More importantly, she sees women as
natural transmitters of knowledge and values, often
prioritizing mentorship and empowerment.
Her advice to women breaking barriers in male-
dominated industries is simple yet powerful: “Stay true
to your values. Be bold enough to take risks. And never
underestimate the power of perseverance and integrity.”
A Legacy of Ethics and Joy
When asked about her legacy, Pénélope doesn't speak in
terms of titles, profits, or accolades. Instead, she talks
about ethics, joy, and the simple taste of life.
“I want to be remembered as someone who aligned
actions with values, and who inspired others to do the
same. For me, joy and sharing, even in small, everyday
moments—are part of the legacy. They remind us why
we live, work, and lead.”
This human touch defines her. It's what makes her
leadership not only inspiring but also relatable.
Behind her roles and responsibilities lies a woman
who gardens, meditates, reflects, and cherishes
simplicity because she knows that true leadership
starts with being fully human.
The Road Ahead: Building a Meaningful and
Sustainable Society
As the world looks toward 2025 and beyond,
Pénélope's message is clear: each of us has a role
to play in building a more sustainable, ethical, and
inclusive society.
She envisions a future where profit and responsibility go
hand in hand, where organizations measure success by
their impact on people and the planet, and where
technology serves as a bridge between generations, not a
divide.
Her philosophy draws on both modern innovation and
ancestral wisdom. She often reminds audiences that
ancient and native practices, such as crop rotation or
community-centered philosophies like Ubuntu,
primordial Tradition still hold the keys to sustainable
living today.
“Sorority and fraternity are the parents of solidarity,” she
says. “When we want to build peace, we have to create
and share it. Everyone is a bridge and a compass. The
key is to know how to become better.”
An Empowering Force for 2025 and Beyond
Pénélope Morin embodies the qualities of a true icon:
courage, ethics, empathy, creativity, and vision. Her
“Ethics and resilience are
not tde-offs; they are
the engines of sustainable
success.”
“Stay true to your values, be
bold enough to take risks,
and never underestimate the
power of persevence.”
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12. career may span sectors and disciplines, but her
mission remains the same to inspire transformation,
empower others, and build a society rooted
in meaning.
As she continues to lead through Risk Management
Consulting and LP3 Leadership, she is also shaping a
wider conversation about what leadership should look
like in the years ahead.
Pénélope Morin's story is not only one of success,
but of significance. Her leadership is defined not
by the power she holds, but by the legacy she
builds — a legacy grounded in ethics, family values,
and the deliberate capitalization of knowledge. For
her, every experience is more than a milestone; it is a
lesson to be preserved, shared, and adapted for the
benefit of future generations.
She often likens this process to tending a family
garden: the roots represent the values passed down
through generations integrity, solidarity, and care,
while the branches reach toward innovation and
progress. The fruits, she says, are the ideas and
practices that nourish others long after the initial
harvest.
Symbolism plays a central role in her vision. She sees
leadership as a bridge between past and future, where
each decision is both a continuation of a story and the
seed of a new one. In this continuum, silence holds a
special place. For Pénélope, silence is not absence, but
presence, a space where reflection deepens
understanding, where listening becomes an act of
respect, and where wisdom can take root before it is
spoken.
In her mentoring and consulting work, she encourages
leaders to embrace these moments of quiet as essential to
decision-making. “It is in silence,” she often notes, “that
we hear the echoes of experience and the whispers of
what is yet to come.”
Through this blend of ethical conviction,
intergenerational transmission, symbolic vision, and
mindful pauses, Pénélope continues to shape a form of
leadership that is as enduring as it is inspiring, one that
measures its worth not in titles or accolades, but in the
depth of its impact and the strength of its legacy.
This is why Pénélope Morin stands among The Most
Inspiring Women Icons to Follow in 2025. “Everyone is a bridge and
a compass. The key is to
know how to become
better.”
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17. W
omen Entrepreneurs are redefining business the world over.
They're starting up, scaling up, and shaking up their 27
million companies from more than 36 countries. But their
path is fraught with unique challenges and rare opportunities. Here, we
under-the-hood it to find out what makes women entrepreneurs different
when it comes to standing out from the crowd, what they come up
against and how they win taking actionable insights that any aspiring
leader can apply going forward.
What Defines Women Entrepreneurs
By women entrepreneurs, we mean women who start, manage and lead
businesses whether small or big. They are innovators, disrupters and
problem solvers. And for many female job creators, not only do they
have the desired to own a business and perhaps just one amongst
several but they're hoping to make a impact; both socially and
economically.
Why So Many Women Entrepreneurs Are Suddenly Going to
Market
Over recent decades the profile of women entrepreneurs has
skyrocketed as a result of:
• More access to education: A larger share of women is coming out
from being better-educated, more business-savvy and well-
connected.
• Digital transformation: The internet lowers cost of entry, facilitating
remote work, e-commerce, freelancing and global reach.
• Policy and social change: Many countries and organizations are
promoting female entrepreneurship through grants, mentoring, and
legal overhauls.
EMPOWERING
WOMEN
ENTREPRENEURS
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18. • A yearning for independence Women want greater say in
their career development, work-life balance and sense of
fulfilment.
Key Challenges Confronting Women Entrepreneurs
Despite their increasing ranks, women entrepreneurs still
struggle with challenges that are sometimes more intense or
noticeably different from those experienced by male
counterparts: Access to Finance Access to finance continues
to be more challenging in many places, regardless of
whether that means access to bank lending, venture capital
or investors. No collateral, unconscious bias or small
networks create barriers to capital.
Multi-Task Women Walk A Tightrope In some places,
women still take on a larger share of domestic duties. 'All
those things we do with out family, work and our own
personal growth gets thrown into the mix as another juggle.
Gaps in Networking & Mentorship Many business
networks have historically been male-led. Female
entrepreneurs may have less of role models or mentors to
follow; a lack of them, particularly in certain industries.
Cultural & Social Frictions Stereotypes, gender roles and
lack of visibility may present challenges. In some cases,
women entrepreneurs are scrutinized more or given less
credibility. Operator Barriers in legal systems, regulations
and infrastructure (e.g. absence of technology, markets or
chains) can affect women entrepreneurs in a
disproportionate manner.
Success Strategies for Women Entrepreneurs
Despite the hurdles, lots of women entrepreneurs are
achieving phenomenal success. Here are the tactics that
help guarantee success: Create A Strong Support Network
Meet with other entrepreneurs, participate in mentorship
programs, join relevant trade groups. Strength in numbers
Peer learning and support can help address challenges.
Sharpen Financial Literacy The ability to budget, invest,
price strategy and do financial projections is key. Find a
training or course when you feel it is necessary. Use
technology Digital to market your products (social media,
SEO); operate your business (in the cloud, remote teams)
and sell your goods or services (e-commerce, online
marketplaces). Technology can multiply reach.
Concentrate towards Unique Value Proposition (UVP)
Clarify what makes your products or services apart from
everyone else. Clarity whether in innovation, customer
service, sustainability or niche offering — makes me stand
out. Continual Learning & Adaptability Markets move
quickly. Women entrepreneurs who remain curious, stay
relevant and pivot as needed seem to be doing pretty darn
well.
Motivational Success Stories of Women Entrepreneurs
Hearing actual stories helps shed light on what might be
possible. A few such women entrepreneurs who have
shattered ceilings globally: They began with very few
resources, yet leveraged the support of their communities,
digital platforms and creativity to grow.
Others transformed personal passions (crafts, wellness,
social causes) into sustainable businesses that not only
make money but contribute social value. Women tech
entrepreneurs are launching startups in AI, fintech and
health-tech, reshaping historically male industries with
fresh perspectives.
Role of Policy, Education and Ecosystem in Women
Entrepreneurship
True progress requires systemic support. Focus Areas to
empower women entrepreneurs:
• Policy Intervention – Grants, tax incentives, ease of
doing business and affirmative action policies may
distort the playing field.
• Education & Training: Schools of rock business
incubators, workshops or mentoring circles, and
platforms that teach both hard and soft skills.
• Access to Networks & Capital − Venture capital
companies, angel investors, microfinance designed or
adapted for women.
• Cultural Awareness & Norm Change: Identity markers,
public campaigns, media portrayal, role models to
change attitudes.
Conclusion: Where to From Here for Women in
Business
Women who start businesses are more than just business
owners; they are change agents, innovators and community
builders. The struggles are real, but so are the joys. With
clear vision, support, ongoing education and strategic
allocation of resources (hello SEO!), women entrepreneurs
can and will help to change economies and countries.
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20. W
omen influencers are changing the way we consume
media, mold culture and connect in a digital world. From
fashion and beauty to activism, wellness and
entrepreneurship, female influencers are creating spaces where the
most authentic meets the most impactful and showing us what true
influence looks like when rooted in purpose.
Who Are Women Influencers Today?
When we're talking about women influencers, we are referring to
women who have developed a public persona (via social media,
blogs, podcasts or video), and who influence opinions, purchases
decisions, social norms or awareness on particular topics. They may
be a big star with millions of followers, or a specialist creator
appealing profoundly to a smaller, but no less dedicated, audience.
They are all narratives and culture shaping.
Why Women Influencers Matter
Authentic Representation
Women influencers share a lot of their experience-based stories:
beauty standards, mental health, motherhood and career obstacles.
And those sagas provide representation to people who might not see
themselves in mainstream media.
Driving Social Change
They are not only trendsetters they frequently make the changes.
Whether you're advocating for social justice around climate or
gender, body positivity ideals, mental health or otherwise many
female influencers are using their platform to start a dialogue and
urge action.
Wom
Infcs
Shing Culte, Empowing Voices & Dving Chge
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22. Reimagining Entrepreneurship
From starting their own brands to expanding content
offerings, women influencers are charting a new road for
what entrepreneurship looks like: lean, creative and
community-driven.
How Women Influencers Are Building Trust and
Engagement
• Behave with transparency: Be “real” about the interests,
flaws, and failures. Audiences will always value truth
before perfection.
• Reliability: A regular posting schedule or dependable
voice/theme helps people know what to expect and who
is talking.
• Community Focus: A majority of women influencers
directly communicate with followers, promoting
bilateral dialogues. Valuation of feedback and
responding to comments, user-generated content sharing
create loyalty.
Key Trends Among Women Influencers
Intersectionality in Influence
And influencers who harbor more than one marginalized
identity by race, sexual orientation, body type or disability
are becoming even more visible and helping push
conversations in a more inclusive direction.
Micro & Nano Influencers on the Up and UP
Big follower counts aren't always the issue. For many
brands and audiences, micro-influencers (10K-100K) or
even nano-influencers (<10K) tend to be more believable
and accessible amongst niche interests.
Purpose-Driven Content
Today, you can't get away with simple promotional content.
Influencers who stand for things it might be sustainability,
mental wellness, or equity tend to create more connection
and longer-term impact.
Challenges Women Influencers Face
• Online Harassment & Body Shaming: Visibility can be
accompanied by criticism some of it hostile or
misogynistic. “The mental burden is huge.”
• Pay Gap & Brand Bias: Despite their size and reach,
some women influencers say they are undervalued
compared with male counterparts or asked to work for
free.
• Platform Instability Algorithms update, monetization
policies flip, what works today may not work tomorrow.
Talent needs to adapt constantly.
How Women Influencers Can Work Well with Brands
Respect Voice & Creative Control: Influencers understand
their audience; allow them the freedom to stay true and you
will see more organic and successful content.
Fair Pay: Being upfront about payment, giving clear
expectations and recognition of value beyond reach.
Long-term partnerships: It is not just one-off campaigns,
but continuous collaboration, that develops trust and
credibility for the brand as well as the influencer.
Measuring Influence Beyond Numbers
Yes, follower count does matter but engagement rate
matters more, as does audience quality and sentiment, and
the ability of influencer content and their very persona to
drive behavior. Female influencers with these followings
aren't necessarily rewarded for size over substance – many
of those who boast the most colossal numbers see their
results dwarfed by their more modest peers.
Future of Women Influencers
The next wave features virtual reality and the metaverse,
audio content such as podcasts and live social audio,
decentralized platforms, more collective models of
influence (co-ops/creator guilds). Those responsive, who
make the shift, will ultimately be lead by women influencer
in these spaces.
Conclusion
Women influencers are among the most striking and
socially impactful elements in today's digital landscape.
They have the potential to not only set trends, but change
culture. By focusing on authenticity, purpose and
community, they remind us that true influence isn't just
about visibility it's about impact.
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24. Yo Joney.
Yo Success.
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