packaging

1. PACKAGING BY DIVYESH DAHIRE MT14IND009 VNIT

2. INTRODUCTION Packaging is : the technology of enclosing or protecting products for distribution, storage, sale, and use. An activity of designing & producing the container for a product. Also referred to as the 5 th P of marketing mix.

3. ROOTS OF PACKAGING The origin of the modern packaging industry can be traced back to the late 18 th century , when the industrial revolution heralded widespread changes in manufacturin g . Before, then most manufacturing processes were dependent on manual labour and small-batch production. Mechanization not only accelerated the production of all types of commodities, but also influenced their packaging. The faster production ,the greater need for packaging supply could now anticipate and even outstrip demand , so packaging needed to be attractive as well as functional if products were to survive market competition .

4. CONT.. The first packages used the natural material like baskets of reeds, wineskins, wooden boxes, pottery, vases, ceramic , wooden barrels, etc. Then came tinplate, canning with air tight containers were used for food preservation and many medical and chemicals . Later came cellophane , aluminum and plastic which is light, less costly, recyclable, high performance and functionality.

5. FUNCTIONS OF PACKAGING Protection & preservation Product information Promotion of corporate identity Forms part of sales promotion Adds to the appeals of the product.

6. ATTRIBUTES OF PACKAGING Communication Use convenience Market & brand appeal Safety

7. PACKAGING AS A “SILENT SALESMAN” Helps to promote product Differentiates product from rivals Key part of the brand image Aids identification & recognition Shape, color & size relate to customer motivation Key factor in consumer decision making Medium for advertising & sales promotion message.

8. TYPES OF PACKAGING CONSUMER PACKAGING Designed for consumers convenience and appeal, marketing consideration and display. The main emphasis is on marketing.

9. TYPES OF PACKAGING INDUSTRIAL PACKAGING It is designed to focus on the handling convenience and protection during transportation. The main focus is on logistic.

10. CLASSIFICATION The classification of packaging can also be based on level of packaging done on the product. Primary : -Direct contact with product. & Maintain product quality. Secondary : -It contains product and primary pack presentation , protection Tertiary : -Transport shipping , warehouse storage, bulk handling.

11. PRIMARY FUNCTIONS

12. SECONDARY FUNCTIONS

13. DISTINCTIVE PACKAGING Coca cola in glass bottles Cadbury’s dark blue wrapper Orange pack of Tide Close-up Stand up pack

14. COMPONENT OF PACKAGING Aesthetic Component Size and shape Material Color Text Graphics Functional Component Structural Design Brand Advertisement

15. FACTORS

16. FACTORS IN PACKAGING DESIGN Protection of product Protection of the user Ease of transportation & storage Provision of product information Environmental suitability Convenience Economic/Cost considerations Promotional value.

17. PACKAGE & THE PRODUCT Protection of contents from damage, deterioration & containment Provides product information e.g. ingredients & instructions for use Added value through convenience e.g. handy size, storage features & opening Complies with health, hygiene & content labeling regulations.

18. CRITISICIMS IN PACKAGING Over packaging creates waste Desirability of using materials which can be recycled Deceptive Packaging like * Over sized packaging with slack packaging * Copying of packaging style & logo of rivals * Misleading labels

19. LABELS

20. PACKAGING MACHINES

21. ..\Downloads\AUTOMATIC BREAD PACKAGING MACHINE (PLASTIC OR PAPER BAG).mp4

22. CONCLUSI0N Adds to increased sales within & outside the country Fetches higher unit values for consumer goods Prevents loss & damage cost Improves reputation of product & organization.

23. THANK YOU

24. QUESTIONS What is the importance of packaging in todays world? What are the types of packaging? What are the advantages and disadvantages of packaging? What are the various functions of packaging? E xplain each in brief. How modern packaging is different from conventional? Explain giving an example.