Packaging and labelling

A brief outline for Management Students(marketing specialize) to get acquaint with various issues related with packaging and labeling like importance, objectives, advantages and disadvantages, content, types, objectives and symbols used in labeling.

1. PACKAGINGAND
LABELINGDECISION

2. CONTENT
Packaging: Meaning
Importance of Packaging
Functions of Packaging
Objectives of Packaging
Types of Packaging
Advantages & Disadvantages of Packaging
Labeling: Meaning
Objectives of Labeling
Advantages & Disadvantages of Labeling
Content of Labeling
Types of Labeling
Standardization and symbol of Labeling

3. PACKAGING: DEFINITION
Packaging may be defined as the group of activities
for designing and producing a Container Or
Wrapper for a product
The Container Or Wrapper Is Called Packaging
Packaging Is Science, Art And Technology of
enclosing or protecting Products For distribution,
storage ,sale and use

4. IMPORTANCE OF PACKAGING
Creation of demand
For Information transmission
Protection of product from external environment
Ease of transportation
Ease to handle
Better Storage
Helps in product differentiation and identification
Acts as promotional tool

5. FUNCTIONS OF PACKAGING
Protection
Storage
Information
Promotion
Positioning
Distribution

6. OBJECTIVES OF PACKAGING
Self Service
Consumer Affluence
Company and Brand Image
Innovation Opportunity
Physical Protection
Barrier Protection
Containment Or Agglomeration
Marketing
Convenience

11. ADVANTAGES OF PACKAGING
1.Easily identification
2.Differentiate products
3.Provide protection
4.Increase sales
5.To get more price
6.Theme Suitor
7.Appeals target market

12. DISADVANTAGES OF PACKAGING
Increase cost
Time consuming
Slows down the production
May offend certain ethnic or religious group

13. LABELING
Labelling is any written, electronic, or
graphic communication on the packaging or
on a separate but associated label. Display
of information and warning about a product
on its container, packaging, or the product
itself.
It helps customers to make decisions easily
at the point of purchase seeing the labelling
of the product.

14. OBJECTIVE OF LABELING
Brand Identification
Description
Promotion
Helps In Promotion
Required By Low
Grading Of Product

15. ADVANTAGESOFLABELLING
1-Provide identification
2-Provide Description
3-Makes products comparison Easy
4-Help in marketing
5-Make products grading easy
6-Protects customers from getting cheated
7-Provide information as per law

16. DISADVANTAGESOFLABELLING
1.No use if illiterate target market
2.Increase product cost
3.Effective when the product is standardized

17. CONTENTSOFAGOODLABEL
1-Brand name
2-Trademark
3-Producer name and address
4-Instructions
5-Price
6-Use of products
7-products image

18. Types of
labeling
Brand
Label
Descriptive
Label
Grade
Label

21. STANDARDISATIONANDSYMBOLS
1-ISI mark 2-AGMARK mark 3-ECO mark
4-FPO mark 5-Vegetarian 6-Non Vegetarian