Packaging ppt

Presentation on Packaging

1. PACKAGIN G Prepared by, Sangeetha Babu Roll no. :05 Commerce Zainab Memorial Teacher Education Centre ,cherkala

2. Meaning of Packaging Packaging refers to the act of designing and producing the container or wrapper of a product. It is one of the most important parts of marketing. As clothing is for humans, packaging is for products.

3. Levels of packaging

4. 1. Primary packaging It refers to the product’s immediate container. Eg: Toothpaste, chocolate, medicines etc

5. 2. secondary packaging It refers to the additional layer of protection that are kept till the product are ready to use. Eg: A toothpaste tube comes in a cardboard box.

6. 3.Transportation packaging It refers to the further packaging necessary for storage or transportation. It may contains a number of products within a cardboard box for easy transportation.

7. Functions of packaging

8. Some of the functions of packaging are : Protection Product promotion Product attraction Easy identification Product differentiation Convenience Prevent from adulteration

9. 1. Protection of the product Packaging protects the contents of a product from spoilage, breakage, leakage, damage, climatic effects etc.

10. 2. Product promotion Packaging is used for promoting purposes. An attractive color, photograph or typephase etc can promote the products.

11. 3. Product Attraction Different colors, images etc can attract the consumers towards the product.

12. 4. Easy identification Packaging greatly helps in identification of product. Eg: A medimix soap can be easily identified by its cover. It give the product unique identity.

13. 5. Product Differentiation Through packages a product can be easily differentiated with each other products in the market. It ensures the individuality of the products.

14. 6. Convenience The size and shape of the package should be such that it should be convenient to open handler and use consumer.

15. 7. Prevent from adulteration Packaging helps to prevent adding of unnecessary contents into the product or it protect from corruption of product especially food items, cosmetics etc

16. References : Business studies text book class xii www.kullabs.com

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