Parle

1. MARKETING MIX By- Ajinkya kadam (03) Divya Anchalia (15) Kunal Jadhav (25) Nikhil Tambe (31) Shraddha Salvi (45 ) Tushar Kharate (54)

2. Company’s Introduction Founded in 1929 by Chauhan family of Vile Parle Parle Products has been India's largest manufacturer of biscuits and confectionery for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. 

3. Product Mix Product Line Width Length Depth

4. Parle product’s width

5. 1.Biscuit (Length-19) Parle -G Monaco Hide & Seek Hide &Seek Bourbon Hide & Seek Milano Hide &Seek Fab Parle Marie Nimkin Golden Arcs Coconut Cookies Top KrackJack Kreams Actifit Digestive Marie Milk Shakti 20-20 Cookies Festo Happy Happy Magix

6. 2.Sweets (Length-10) Londonderry Melody Mango Bite Chox Kaccha Mango Bite Poppins Kismi Kismitoffe bar 2 in 1 éclair Clovemint

7. 3.Snacks (Length-4) Monaco Smart Chips Parle Wafers Fultoss Munchies

8. Depth of Product Line : Sweets Londonderry- MRP 50 paise . Melody- MRP1 rs .. Mango Bite- Mrp 50 paise . Chox - MRP 2 Rs. Kaccha Mango Bite- MRP 50 paise . Poppins - MRP 2,5Rs. Kismi – Variants: Gold MRP 25 Paise Kismi Gold- MRP 50 Paise Kismitoffe bar- MRP-2 Rs. 2 in 1 éclair- MRP 50 paise Clovemint - MRP50 Paise and 15.00 (per fliptop pack)

9. BISCUIT Parle -G – MRP 1, 2, 3, 4, 5, 10, 20, 30, 40 and 50 Monaco – Variants: Monaco and Monaco Jeera MRP 5, 7, 10 and 20 Hide & Seek - Variants: Hide & Seek Orange,Coffee and Mint MRP 5,12,20,30,50 Hide & Seek Bourbon- MRP 5,12,25 Hide & Seek Milano- Variants : Butter Scotch,Butter Nut & Coconut MRP 15,30 Hide &Seek Fab - Varinats : Strawberry, Orange MRP 20 Parle Marie- MRP 5, 10, 15, 20 and 22 Nimkin - MRP 5,10 Golden Arcs- Variants: Pineapple and Orange MRP 10 and 20 Top - MRP 5,10,20 KrackJack - MRP 5, 7, 10, 15 and 20 Kreams - Variants: Orange,Bourbon,Choclate,Pineapple,Elaichi,MangoKreams MRP Chocolate : 2, 5 and 10, Orange, Pineapple, Elaichi and Mango : 5 and 10 and Bourbon : 10 and 18 Actifit Digestive Marie- MRP 5, 15 and 25 Milk Shakti - MRP 5 and 10 20-20 Cookies- Variants: Butter,Cashew MRP Butter : 5, 10 and 18 Cashew : 5, 10, 20 Festo - Variants : Choco,Elaichi,Pineapple,Mango MRP 5, 10 Happy Happy - MRP 5,10 Magix - MRP 5,10 Coconut Cookies- MRP 10

10. Snacks Monaco Smart Chips- Variants: Crazy Chat, Macho Masala , TangeTamato MRP-5,10 Parle Wafers- Variants: Cream & Onion,MasalaMasti , Tangy Tomato MRP-5,10,20 Fultoss - Variants: Green Mango Chutney, Tomato,MasalaKachori , Tangy Pickle,JhalmuriKolkotaBhel , Masala Munch MRP- 5,10,20 Munchies - MRP JEFFS : 425 Bulk Packs and 30 Jar SIXER : 396 Bulk Packs and 30 Jar

11. Product Line Strategies 2 way stretch Below the line pricing Line Pruning

12. THE PRODUCTS WE CHOSE:

13. Marketing Mix of Parle Products Limited ParleBiscuits : Product Levels: 1) Basic product- Parle biscuits is to satisfy hunger of the consumer 2) Expected product- The consumers expect the product to have a good taste and also give nutrition. 3) Augmented product- Parle -G biscuits increase a person’s energy levels. Hence exceeds customer’s expectations.

14. Parle G Product –Maturity Stage Pricing Strategy:- Market Penetration Promotion mix:- Advertising- Television,Radio , Print Ad. Public Relation- Parle -G sponsored the tele -serial of the Indian superhero, Shaktimaan .  

15. Monaco Product Pricing strategy Market penetration Promotion mix Advertising- Television, Radio, Print Ad (Monaco Topping Recipes)  

16. Hide & Seek Product Pricing strategy Market skimming Promotion mix Advertising- Television, Ringtones, Print Ad

17. THANK YOU