Parle agro

The four P's of parle agro.
This ppt contain short glance of place, product, price & promotion of Parle Agro company

1. MARKETING MANAGEMENT PARLE AGRO VIDYA VIKAS UNIVERSAL COLLEGE

2. PARLE AGRO

3. Acknowledgement I would like to express my special thanks of gratitude to my teacher who gave me the golden opportunity to do this wonderful project on the topic Parle Agro , which also helped me in doing a lot of Research and I came to know about so many new things. I am really thankful. Secondly  I would also like to thank friends who helped me a lot in finishing this project within the limited time. I am making this project not only for marks but to also increase my knowledge . THANKS AGAIN TO ALL WHO HELPED ME.

4. Declaration I hereby declare that the project work entitled Parle Agro submitted to, is a record of an original work done by me and this project work has not performed the basis for the award of any Degree or diploma/ associateship/fellowship and similar project if any.

5. 4P’s of Parle Agro Ltd.

6. Introduction Parle Agro  is an Indian private limited company founded in 1929. It was owned by the Chauhan family of Vile Parle, Mumbai. The Parle brand became well known in India following the success of products such as the Parle-G biscuits and Thums Up soft drink. It owns the brands including Frooti, Appy, LMN, Hippo and Bailley.

7. Family Tree

8. All three companies continue to use the family trademark name "Parle".

9. Place The registered Head Office of Parle Agro Pvt. Ltd. Is located in Sahar-Chakala Road, Parsiwada ,  Andheri (E), Mumbai.

10. Product Parle-G :- Filled with the goodness of milk and wheat, Parle-G is a source of all round nourishment. It is one of the famous product of “Parle” company, which has a major contribution in making the company well known all over India. Frooti :- A popular mango drink, that’s been around since 1985. And rated as India’s Most Trusted Fruit Beverage Brand. Appy Fizz :- It is the sparkling apple drink was launched in 2005, and he has been the most popular amongst the youth ever since.

11. Bisleri :- It is a brand of bottled water in India. The brand name Bisleri is so popular in India that it is used as generic name for bottled water. Appy :- The still apple drink, is the most popular and first of its kind in the country. Appy is made from fresh juicy apples. Krackjack :- Parle introduced India’s first & original sweet and salty biscuit –Krackjack in 1972, which went on to become one of the most loved biscuits. 

12. Mango Bite :- This was not only India's first mango candy, but even today, is the only candy with the richness of real, juicy sweet mangoes.

13. Price Product Price in Rs. Parle G 1, 2, 3, 4, 5, 10, 20, 30, 40 and 50 KrackJack 5,  7,  10,  15 and  20 Monaco 5, 7, 10 and 20 Kreams 2, 5, 10 and 18 Hide & Seek 5,  12,  20,  30,  50 Hide & Seek Milano 15 and 30 Hide & Seek Bourbon 5, 12 and 25 Parle Actifit Digestive Marie 5, 15 and 25 Parle Marie 5, 10, 15, 20 and 22 Milk Shakti 5 and 10 Parle's Wafers 5, 10 and 20 Fulltoss 5, 10 and 20

14. Product Price in Rs. Nimkin 5 and 10 20-20 Cookies 5, 10 and 18 Golden Arcs 10 and 20 Festo 5 and 10 Top 5/-, 10/- and 20/- Happy Happy 5 and 10 Melody 1 Mango Bite 50 Paise Chox 2 Kaccha Mango Bite 50 paise Poppins 2 and 5 Monaco Smart Chips 5 and 10

15. Promotion Parle products promotions are very well known and frequently seen on television. The promotion is mainly done to achieve internal customer satisfaction level to 95%. Bollywood well known actors like “ Amir Khan ” and “ Hrithik Roshan ” are the brand ambassador of Parle products.

16. Commercials

17. Images