Parle agro(PPT)

PPT on Parle Agro, STP of Parle agro, Competitor's analysis, customer analysis

1. PARLE AGRO BY- SHUBHAM SRIVASTAVa

2. ABOUT THE COMPANY • Founded in 1984. • Owned by Chauhan Family . • Company has turnover of 1500 Crore. • Company has manpower strength of 2500 including over 400 professionals . • Most trusted Indian brand among beverages .

3. PARLE AGRO BRANDS 1- Beverages : Frooti , Appy , Appy Fizz , many more. 2 - water : Bailley packaged drinking water Pouches of drinking water. 3 - Food : Confectionery Snacks.

4. FACTORS AFFECTING BUSINESS ENVIRONMENT There are two factors affecting business environment : Micro Environment Macro Environment

5. WHAT IS MICRO-ENVIRONMENT AND MACRO – ENVIRONMENT? MICRO ENVIRONMENT : The micro – environment is basically the environment that has a direct impact on your business . MACRO ENVIRONMENT : The major external and uncontrollable factors that influence an organizations decision making , and affects its performance and strategies.

6. 1. SUPPLIERS Suppliers are major factor of micro environment Suppliers are those who supplies raw materials and machineries. Suppliers must be reliable so that the cost of inventory and cost of handelling will be kept in control. SUPPLIERS OF – APPLE FOR APPY, MANGOE FOR FROOTI etc .

7. 2. CUSTOMER TASTE Customers taste kept fluctuating. Customers are not loyal for any particular brand. To overcome this parle agro has added a range of products to sustain their customers. Frooti Appy fizz Hippo Bailley (mineral water)

8. 3. COMPETITORS The major competition PARLE AGRO faces from the differentiated products of other companies 7UP & NIMBOOZ OF PEPSICO. BISLERI of PARLE To become competitent a careful analysis of existing competitors is important.

9. 4. MARKET INTERMEDIARIES Market intermediaries includes the distribution and supply chain of a company. It involves the process of reaching the product to its ultimate customer. Company must build a healthy and a strong relationship with its intermediaries such that the firm and distributors benefit in the long run.

10. Analysis of competitors

11. MAAZA Maaza is a Coca - Cola fruit drink brand marketed in India and Bangladesh Mango drinks currently account for 90% of the fruit juice market in India. Maaza currently dominates the fruit drink category and competes with Pepsi's Slice brand of mango drink and Frooti, manufactured by Parle Agro .

12. TROPICANA With the launch of “Aamsutra” campaign in 2008 along with a winning taste & most appealing pack graphics, Slice created disruptive excitement in the category and celebrated mango indulgence like no other . As a first ever by any brand in the Juice and Juice Drinks Category, Bollywood‟s Diva, Katrina Kaif was signed on as the Brand Ambassador on Slice. It continues to select the best in fruit to craft high-quality juices, create original products, pioneer innovative processes and explore new markets for its products. It is devoted towards a healthful lifestyle by ensuring that the products are naturally nutritious and provide the daily benefits that one needs.

13. DABUR REAL FRUIT JUICE Real has been the preferred choice of consumers when it comes to packaged fruit juices, which is what makes India's No. 1 Fruit Juice brand. A validation of this success is that Real has been awarded India’s Most Trusted Brand‟ status for four years in a row . The nutritional contents of Real Fruit Juices & Nectars are endorsed by PFNDAI -- Protein Foods & Nutrition development Association of India.