Parle G Introduction

Parle G Introduction
parle G History
Parle G Profile
Parle G vs Tiger Biscuits
Parle G market strategy..

Punjab Pakistan
Muhammad Ahmad Raza [phone]

1. Parle-G

2. Group Members Muhammad Ahmad Raza Muhammd Rizwan Butt Muhammd Navid Iqbal Muhammad Asif

3. Largest Manufacturer’s of Biscuits & Confectionaries almost 80 years. Largest Selling Brand in world Identified with baby on pack, affectionately called as Parle-G baby. Available Everyone. Winner of 8 gold and 11 silver. Introduction ( Biscuits Industry in India )

4. HISTORY OF PARLE - G Established in 1929 in British dominated India as a small company. 1 st Brand- Parle glucose & Parle Monaco. Quality, nutrition and great taste . Faith and trust 7 manufacturing units and 51 manufacturing units on contract.

5. COMPANY PROFILE India's largest manufacturer of biscuits and confectionery, for almost 80 years. It has provided its products to the mass with the affordable range ABOUT 65%-70% PEOPLE OF URBAN AREAS PREFER TO PARLE. ABOUT 75%-80% OF RURAL PEOPLE PREFER TO PARLE BISCUITS.

6. Parle product In 1939, Parle Products began manufacturing biscuits, in addition to sweets and toffees. Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced, which later went on to become leading names for great taste and quality .

7. PARLE PRODUCT

8. Product Range Biscuits Confectionary Parle – G Melody Milk Shakti Mango bite Parle - Magix Poppins Krackjack Kismi Toffee Monaco Orange Candy Digestive Marie Must Bites Hide & Sick Sixer

9. Survey Of Market Before launched the product Parle-G conduct the survey of Market. Different Areas in List (Mumbai, UP, Rajasthan, Kolkata, New Delhi, Bangalore etc.) Culture, Environment, Liking and disliking, purchasing power. Select the Area. (Urban, Rural) Target the Selected area. (Urban, Rural)

10. STRENGTH Low price as compared to competitors Offers variety of products under its brand. Different sizes of packets are available. An experienced team of sales and marketing executives. Deep and effective coverage Largest distribution system. WEAKNESS No proper replacement system for broken biscuits to retailers Improper and irregular supply. Less share in Premium biscuit market. Lack of schemes for retailers and distributors. Opportunities Rising demand for innovative packaging in packaged foods. Retaining loyal retailers or wholesalers. Improving supply system for established brands. Huge scope for some Parle products in medical shops. Information revolution brought about by the television . THREAT Highly advertised brands such as Britannia. Ever increasing competition from multinationals and local companies. Increase in sale of cheap local bakery products . SWOT ANALYSIS of Parle-G

11. Market Strategy Low price form others. Good and Better Quality. Attractive Packing. 5 biscuits in pack. Available at every Mall, store, shops. Available in Rs.2, Rs.5, Rs.10, Rs.50. Right Product at right Place.

12. Way of Advertising Parle-G use different ways for advertising in Mumbai. TV Channels. News Channels. Zee Network. Newspaper. Radio . Free samples. Buy 1 get 1.

13. Objective of Advertising Increase the sales Sustain the performance Built environment Maximizing customer satisfaction

14. Comparison Parle-G v/s Tiger

15. Comparison Britannia Tiger Parle-G Market Share of Britannia Tiger is 17% in glucose biscuits. Annual revenue is Rs.540 cores. Price of 3 pack biscuits is Rs.5 Market Share of Parle-G is 70% in glucose biscuits. Annual revenue is Rs.2000 cores. Price of 5 pack biscuits is Rs.3

16. Feedback After sale the product in the market last major thing is conduct feedback from customers. Positive feedback received from market. Customers wants are fulfill. In Urban and ruler area also positive feedback.

17. Vision of Parle-G In future Companies vision is to Expand the Business units in Different areas of India. Increase the number of products. Target International Market . wants to Global company .

18. Conclusion. Parle is largest selling biscuits . It is best in its quality. It has reasonable price . For all these Parle took no. 1 brand place in the world

19. Thank You