Partner Progress Slides (FY25).Progress Slides (FY25).pptx

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1. FY 2025 Axiz and Pure Storage Business Partnership guide

2. Follow these 10 steps during your first 90 days as a Pure Partner! Welcome!

3. WHAT MAKES US PURE? Leading Innovation Delighting Customers 8 2 NPS Eight years of exceptional NPS 10 x Leader Gartner Magic Quadrant A PASSION FOR INNOVATION A BELIEF IN THE POWER OF DATA A LOVE FOR CUSTOMERS Empowering Disruptors Artificial Intelligence Autonomous Vehicles Curing Disease Space Travel 12,500+ Global Customers >60% of Fortune 500 Founded: 2009 FY24 Revenue: $ 2.83B 2X Incremental purchases from all customers within 24 months of initial purchase

4. Detail of Steps 1/5 1. Registration 2. REVIEW WELCOME EMAIL *Instructions provided for reference for those who do not yet have partner portal access. To get started,  request your username and password here . This portal provides you with access to all of Pure’s partner programs, tools, training and resources. You should have received a welcome email from Pure’s Marketing team with some tips and tricks on how to get started. If you did not receive this, please contact  [email protected]  to be added to our distribution list. South Africa & Africa

5. Detail of Steps 2/5 3. PARTNER PROGRAM REQUIREMENTS 4. ACCESS PARTNER TRAINING Learn about Pure’s   partner program requirements , including required certifications. For specific information on your partner status, please contact your local Partner Account Manager. The portal provides access to the latest online and  instructor-led training  courses and exams. Below are some of our suggested training paths for you to start with if you are new to Pure. Back to Basics:  High level background of the IT and storage industry. Pure Core Portfolio:  Provides an overview of the Pure Storage products and portfolio. All learners are encouraged to take this training! Partner Sales Tracks:  Account Executives Partner Technical Tracks:  System Engineers & Solution Architects South Africa & Africa

6. Detail of Steps 3/5 5. REVIEW INCENTIVE PROGRAMS 6. BUILD PIPELINE WITH PURE DEMAND MARKETING Check out our latest  Pure Rewards partner incentives . Our Pure Demand Marketing platform is designed for our partners to assist with prospecting efforts. Here, you can access several different campaigns that can be customized and curated for your customers and prospects. To access and set up your profile, click on Pure Demand under the Marketing drop-down of the partner portal. South Africa & Africa

7. Detail of Steps 4/5 7. LEVERAGE SALES AND TECHNICAL TOOLS 8. EXPLORE PRODUCTS AND SOLUTIONS CONTENT Access a range of tools to help you position, design and configure Pure solutions. Tools include demos, sizing, configuration, quoting, pricing and more. Find out more by reviewing our  Pure Partner Tools . Spend some time reviewing our individual  Products  and  Solutions  pages. Here you can access both sales and technical resources such as playbooks, market and solutions overviews, sales tips, use cases and more. Visit our  Competitive Information  page under the Sales drop down to review resources on why Pure is the right choice for your customers and how to position Pure in competitive sales cycles. South Africa & Africa

8. Detail of Steps 5/5 9. NEWS, EVENTS & ANNOUNCEMENTS 10. DEAL REGISTRATION Stay up to date on our latest news and announcements by visiting our  Partner Newsletter . To subscribe, email  [email protected] . It’s time to sell Pure! As soon as an opportunity is identified, you can submit a deal registration by visiting the Deals & Orders page. Complete the required information or contact Axiz for assistance. Submit to your Partner Account Manager (PAM) for approval. You will receive a notification via email with approval status. South Africa & Africa

9. You want to strive for Elite status to take advantage of rebates and incentives! Reseller Preferred vs Elite Partners Requirements for

10. SALES PROFESSIONAL PATH TECHNICAL SALES PROFESSIONAL PATH Intro to Pure Pure Core Portfolio How to Position, Sell, Quote Intro to Pure Pure Core Portfolio Beyond Pure Modern Data Protection FlashArray® Architect Associate Training FlashBlade® Architect Associate Training Beyond Pure Modern Data Protection Pure Storage FlashArray™ Architect Associate Certification Pure Storage FlashBlade™ Architect Associate Certification Elite FY25 Reseller Entity Requirements ~4- 6 hours on demand content 12 hours total certification prep (FA + FB) ~6- 8 hours on demand content Elite $500K Non- Renewal bookings / Yr 5 Transactions/ Yr 5 Sales Professionals 3 Technical Sales Professionals Preferred Preferred 2 Transactions /Yr 2 Sales Professionals FA/FB/EG1 Sales Pro Accreditation FA/FB/EG1 Certifications *partner portal license required to access training links 2

11. Our program benefits align to program tiers and provide valuable enablement, marketing and sales resources to partners at all levels. As your focus on growing your Pure business & you achieve success, you receive incremental benefits that are designed to drive further growth of your Pure business, including access to field resources and financial benefits. Reseller Benefits Enablement Free Pre Sales & Technical Training/Certification Preferred Elite NFR Demo Equipment Deal Registration Pure Partner Portal Access Sales Tools Free Service Delivery Training & Certification Deal Registration Price Protection Sales & Marketing Preferred Elite Joint Marketing and Planning Marketing Platforms Launch Preview Access Access to proposal-based MDF Conference, Events & Media References Designated Partner Account Manager Executive Sponsor Partner Locator Leads Passed ©2023 Pure Storage Confidential – For internal use only Uncomplicate Data Storage, Forever 3

12. 4 Uncomplicate Data Storage, Forever FY25 Reseller Partner Incentives - International Portfolio Incentives Pure Rewards Be sure to check the Pure Partner Portal for details PURE STORAGE CONFIDENTIAL — SHARED UNDER PARTNER NDA Partner AE/SE Partner Entity Partner Sourced (PS) 2% on ALL Partner Sourced Deals: NO Cap New Product (NP) EG1: First EG1 Deal in an account: 3% Rebate, $100K Cap per deal FlashBlade (FB/E) : First FB/E Deal in account 3% Rebate, $100K Cap per deal FlashArray/E (FA/E) : First FA/E Deal in account 3% Rebate, $100K Cap per deal PortWorx (PX): First PX Deal in account 3% Rebate, $100K Cap per deal New Product (NP) EG1: Initial EG1 Deal in account 3% Partner AE/SE: $30K Cap per person FlashBlade (FB) : First FB Deal in account 1% Partner AE/ SE: $10K Cap per person PortWorx (PX): First PX Deal in account 1% Partner AE/ SE: $10K Cap per person PS Finance $3,000 to Partner AE First Master Lease Agreement with Customer Individual Rewards Net New Logo (NNL) 2% Partner AE/SE: $20K Cap per person per deal Entity Rebates Elite Resellers Only Preferred & Elite Resellers