ChristenHonelyDadang
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44 slides
Mar 04, 2025
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About This Presentation
NOTES
Size: 2.75 MB
Language: en
Added: Mar 04, 2025
Slides: 44 pages
Slide Content
Front Page
Classic kicker/shoulder:
In this case the headline writer uses the
subject of the story as the kicker.
Descriptive kicker
The headline writer has the
option to run the kicker
across the width of the main
headline. In this case, the
headline writer can provide
more information in the
headline by focusing on a
different point.
For instance, the Telegraph
headline writer focused on
the heroics of caption
M.S.Dhoniin leading his
team to victory. The kicker
gave information about the
margin of the victory.
Design Tool
The kickers serve one more purpose today. Newspapers now set
shoulders in reverse or against colour backgrounds to provide contrast
on the page.