PATANJALI

Presentation on Patanjali.

1. TABLE OF CONTENTS Company Profile Patanjali Logo History Mission Vision Revenue Swot Analysis Magic of Baba Ramdev Conclusion

2. COMPANY PROFILE Name - Patanjali Ayurveda Ltd Company Type - Unlisted Public Company Date of incorporation - 13 January 2006 Headquarter - Haridwar, Uttarakhand Founder - Baba Ramdev and Acharya Balkrishna Industry Type - Indian Consumer Goods Company CEO - Acharya Balkrishna Authorised Share Capital - INR 500,000,000 Board of Directors - 6 Revenue - INR 10,561 Cr. Baba Ramdev and Acharya Balkrishna

3. PATANJALI LOGO The symbol of “Om ” – Hindu religion and Indian tradition forms the essence of Patanjali logo. A picture of a Yogi next to the Om representing Baba Ramdev – the brand face that help people to trust the brand. A sapling – indicate herbal and ayurvedic products of Patanjali. The strokes of green , white & saffron colour depicting Indian flag –representing Indian flag- Swadeshi –Being Indian.

4. HISTORY Baba Ramdev established the  Patanjali Ayurved Limited in 2006 along with Acharya Balkrishna with the objective of establishing science of Ayurveda and its coordination with the latest technology and ancient wisdom. Patanjali Ayurveda Kendra Pvt limited was inaugurated by Param Pujya Yog RisiSwami Ramdevji Maharaj & Ramdevji Maharaj on 27 September 2007 at Nepal to provide natural ayurvedic treatment .

5. VISION To create healthier society and country by keeping Nationalism, Ayurved and Yog as pillars. To raise the pride and glory of the world. To serve people by bringing the blessings of nature into their lives. With sheer dedication, Scientific approach, astute planning and realism, they are poised to write a new success story of the world.

6. MISSION Making India an Ideal place for the growth and development of Ayurveda and prototype for rest of the World. 7

7. SWOT ANALYSIS S - STRENGTH O - OPPORTUNITIES - Brand Name - Going Global - Strong Total Quality Management - Diversify - Excellent Marketing Strategy - Growing organic sector W - WEAKNESS T - THREAT - Over dependency on Baba Ramdev - Price War - Product Dependency - Increasing Competition - Lower Concentration on Other top countries - Poor reap can affect business

8. REVENUE Current Revenue (2016-17) – 10,561 Cr ($1.6 billion). Patanjali generally spends 12-20 percent of revenue on distribution and research. Revenue distribution Patanjali Growth story so far product-wise (2016 - 2017)

9. COMPETITION Top Products and its rivals Patanjali Cow Ghee Patanjali Soaps Keshkanti shampoo Patanjali Ayurvedic Medicines

10. COMPETITION Top Products and its rivals Patanjali Dant Kanti toothpaste Can’t brush off patanjali

11. COMPETITION Top Companies challenged by Patanjali FMCG ranking

12. PRODUCT PORTFOLIO

13. PATANJALI PRICING STRATEGY Company procures raw material from farmers cuts middleman and goods are made at cheaper prices. Patanjali offers 10 % to 30 % less than its competitors. Patanjali is offering discounts on competitive products.

14. PROMOTION Promotion of is is linked to its brand ambassadors Baba Ramdev . Social Media:- 500k follower on twitter 11 million viewers on You Tube Advertisement No false promises Spends 1 -1.5% of revenue turnover Commercial on Star Tv & Zee Tv Digital Marketing

15. PLACE Patanjali has tie up with Hypercity,Future Group, Reliance retail. Patanjali has its own franchise stores products are evenly available at small grocery stores. Apart from it ,Patanjali sells through its own website www.patanjaliayurved.net. It has increased its outreach to neighbouring countries like Nepal where it has its own manufacturing unit.

16. KEY TO SUCCESS OF PATANJALI Smart Pricing- less price as compared to competitors. Swadeshi Factor Strong Brand Association with Health Strong Distribution Channels Simple Packaging gives it a Natural look Emotional Satisfaction Media Attention Brand Ambassador- Baba Ramdev 17

17. ACHIEVEMENTS Acharya Balkrishna honoured with AIMA managing India Award 2018 for the “Transformational Business Leader of the year” on 18 April 2018. “ Shalin Manav Ratna Award-2018” by Anoopam Mission on 1 st March 2018. “Indian of the Year Business Category-2017 ” by CNN News-18 on 30 Nov.2017. Honoured by Chief Minister of Gujarat and P.M Narendra Modi as an “Ayurveda Expert” in an Ayurved Summit . 18

18. Acharya Balkrishna enters forbes rich list with Net worth of $2.5bn. Baba Ramdev’s Swadeshi jeans will be in line with indian culture and tradition. Patanjali will set up a herbal food park in Nepal. Patanjali has- 1000+ Products; 5000+ Stores; 300000+ Stores reached; 500000+ Consumer reach 19

19. FUTURE GOALS To become the largest brand in India in 1-2 years. Wipe out MNC’s. To open a manufacturing plant in Jammu. Make schools for children of martyred soldiers. Patanjali has 6000 distributors ; Plan to double it within a year. One lakh people employed at Patanjali ; Plan to take it to 5 lakhs. Educate farmers about latest techniques in farming to boost production. Entering Textile business . Opening outlets at Railway Stations and Airports.

20. PATANJALI SIM CARDS Baba Ramdev launched Swadeshi Samriddhi SIM cards, in alliance with Bharat Sanchar Nigam Limited(BSNL). Patanjali's plan is BSNL's best plan. In Rs 144, one can make unlimited calls from any part of the country. They are giving 2 GB data pack, 100 SMSs

21. PATANJALI – IN THE SERVICE OF MANKIND Education Patanjali Research Institute Gau Sanvardhan Poor Relief Yog Seva Health

22. THANK YOU