Patanjali Ayurved Limited (PAL)

Patanjali Ayurved Limited is an Indian FMCG company

Located in the industrial area of Haridwar

Manufactures mineral and herbal products.

Patanjali is the fastest growing fast-moving consumer company in India.
Self-independence of India from Swadeshi.
To promote Indian product.
Make a largest retail chain in all over India both rural and urban market
To Provide reasonable price for farmers
To fulfill the demand of customers across the India on reasonable price.
To Support Indian industries by creating demands of Swadeshi products.
To generate employment for youth, skilled/unskilled and professionals.
To establish Ayurveda and create biggest market chain for herbal products.
To Strengthen Indian economy by replacing foreign products with Swadeshi products.

1. PATANJALI AYURVED
LIMITED
M V S SAI HEMANT 1

2. MESSAGE
The concept for forming this Company was to
link the rising destiny of millions of rural
masses on the one hand and many more
suffering and leading unhealthy urban
lifestyle on the other. The Vision of the
Respected Swami Ramdevji Maharaj, the
renowned YOGA GURU and Sri Acharya
Balkrishnaji, made the concept into writing
through formation of the Company
(PATANJALI AYURVED LIMITED).
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3. VISION &
INTRODUCTION
PATANJALI AYURVED
LIMITED
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4. VISION
1.Self-independence of India from Swadeshi.
2.To promote Indian product.
3. Make a largest retail chain in all over India both rural and urban market
4. To Provide reasonable price for farmers
5. To fulfill the demand of customers across the India on reasonable price.
6. To Support Indian industries by creating demands of Swadeshi products.
7. To generate employment for youth, skilled/unskilled and professionals.
8. To establish Ayurveda and create biggest market chain for herbal
products.
9. To Strengthen Indian economy by replacing foreign products with
Swadeshi products.
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5. INTRODUCTION
Patanjali Ayurved Limited is an Indian FMCG
company
Located in the industrial area of Haridwar
Manufactures mineral and herbal products.
Patanjali is the fastest growing fast-moving
consumer company in India.
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6. HISTORY
PATANJALI AYURVED
LIMITED
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7. BREIF HISTORY
Acharya Balkrishna established Patanjali Ayurved
Limited in 2006 along with Baba Ramdev.
objective of establishing science of Ayurveda in
accordance and coordinating with the latest
technology and ancient wisdom.
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9. REVENUES
PATANJALI AYURVED
LIMITED
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10. REVENUES
Patanjali Ayurveda's annual turnover,
₹5000 crore (US$740 million) for the fiscal 2015–16.
₹2500 crore (US$370 million) for the fiscal 2014–15.
₹1200 crore (US$180 million) for the fiscal 2013–14.

₹
850 crore (US$130 million) for the fiscal 2012–13.

₹
450 crore (US$ 67 million) for the fiscal 2011–12.
Future Group which has tied up with Patanjali sells about
30 crore (US$4.5 million) worth of Patanjali products
₹
every month.
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14. PRODUCTION
PATANJALI AYURVED
LIMITED
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15. PRODUCTION
Patanjali Food and Herbal Park at Haridwar is the
main production facility operated by Patanjali
Ayurved.
The company plans to establish further units in India
and in Nepal.
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17. PRODUCTS
AYURVED
Drishti Eye Drops
Patanjali Amla Extract Capsule
Patanjali Asvagandha Extract Capsule
Patanjali Shilajit Sat Capsule Ashvashila
Capsule
HERBS
Patanjali Lohasav Bhasma
Patanjali Abhrak Bhasma
Patanjali Mandoor Bhasma
Patanjali Shankh Bhasma
Patanjali Kauri Bhasma
Patanjali Seep Bhasma
FOODS
Patanjali Chyawanprash
Aarogya Atta
Aarogya Buiscuits
Patanjali Baseen
Pure Honey
COSMETICS
Patanjali Body Lotion
Patanjali Face Cream
Patanjali Tooth Paste
Body Massage Oil
Patanjali Tooth Brush
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18. PATANJALI
PRODUCT MIX &
PRODUCT LINE
PATANJALI AYURVED
LIMITED
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21. SALES & DISTRIBUTION
Patanjali Ayurved sells through nearly 4000 retail outlets
as of 2015.
sells its products online and is planning to open outlets at
railway stations and airports.
Has tied up with Pittie Group and Kishore Biyani's Future
Group on 9 October 2015.
Patanjali Ayurveda products are also available in modern
trade stores including Reliance retail, Hyper city and Star
Bazaar apart from online channels.
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24. EXPORTS
PATANJALI AYURVED
LIMITED
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25. PATANJALI EXPORTS
Patanjali Export-Import has been one of the major global
sourcing partner for top quality products and services.
Patanjalistores developping export and trading of Fresh
Pineapple from Petchburi India.
Patanjalistores is exclusive license holder for exporting
and marketing herbal froducts from Patanjali Ayurved
Ltd, Hardwar, India to Thailand.
Patanjali is also engaged in spreading Yoga by Swami
Ramdev Ji Maharaj.
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26. COMPETITORS
PATANJALI AYURVED
LIMITED
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27. COMPETITORS
1.Dabur india ltd.
2.Shri baidyanath
3.Zandu pharmaceutical works
4.The himalaya drug company
5.Charak pharmaceuticals
6.Vicco laboratories
7.The emami group
8.Hamdard (unani) etc.
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30. MARKETING MIX &
MODES OF
OPERATION
PATANJALI AYURVED
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33. PRODUCT LIFE
CYCLE OF PATANALI
AYURVED LTD.
PATANJALI AYURVED
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35. BENEFITS FOR
PATANJALI AYURVED
LIMITED
PATANJALI AYURVED
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38. CHALLENGES &
FUTURE
POSSIBILITIES
PATANJALI AYURVED
LIMITED
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