Pbgc training

RXR815 181 views 17 slides Jul 11, 2014
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Slide Content

PBGC Training

Point to be discussed PBGC Benefits New Dashboard How To track conversion

About Payback Green Card About Pantaloons Payback Greencard The card has 4 tiers depending on the last 12 months of shopping. The four tiers are 1 Star, 3 Star, 5 Star and 7 Star. Shop and your card upgrades while privileges and discounts increase simultaneously. The benefits covered under Greencard include discounts, Payback points, complimentary parking, complimentary home drop of altered garments, relaxed exchange policy, complimentary shipping across India, exclusive sale preview, exclusive billing counters and assisted shopping among others. That's not all –points can be earned at Big Bazaar, HPCL, Make My trip, Book My Show, Ezone and all other Payback partners. The program is truly rewarding.

Some Important Point To Remember Points accrued to a customers PAYBACK account will only be credited after 72 hrs. The Registration process will take minimum of 4 weeks to be completed Do remember to present the Green Card to the cashier for swiping at the time of purchasing, to avail of Green Card benefits and offers. If you do not present your Green Card at the time of purchase, discounts will not be valid on the transaction. However if the Green Card and bill are produced at a later date, the transaction may be recorded for the purpose of Upgrade/ Retention

Free shipping is available anywhere in India, within specified cities only (Pin Codes available at the store) and outside the city of purchase. Members can avail of a home drop facility for altered garments. Garments given for alterations will be delivered to the address given by the member. Delivery will be within 72 hours within the designated city limits. In case of any complaints, Green Card members can exchange their purchased garments within 90 days of billing. Members need to carry the original bill for the garments and ensure that the garments are not used or damaged. To avail of free parking, members need to make purchases at Pantaloons. The minimum parking fee slab will be reimbursed in the member’s bill. 3, 5 and 7 star members can avail of free home delivery. The purchased merchandise will be delivered within 72 hours at the address given by the member. Home delivery will be available only for apparel. 3, 5 and 7 star members can enjoy exclusive billing counters. 7 star members can avail of assisted shopping. Members need to make a prior appointment for the same. Your Green Card discounts are exclusive and cannot be clubbed with Special/Corporate/Employee privileges. On sale preview days, discounts will be available to Green Card members only. Shop for Rs.8,000, Rs.20,000 or Rs. 40,000 within a span of 12 months and upgrade to a 3, 5 or 7 star membership respectively. Shop for Rs.8,000, Rs.20,000 or Rs. 40,000 within a span of 12 months and retain your 3, 5 or 7 star membership respectively. If these shopping limits are not maintained the member will be assigned one tier below the existing tier. Shop for Rs.8,000, within a span of 24 months and retain your 1 star membership. If shopping limit is not maintained the member will be terminated Membership to this program is restricted to individuals with a permanent address and mobile no in India Some Important Point To Remember

PBGC Parameter Parameters Description Points PBGC Enrolment Points for enrollments against target achievement. 9 PBGC conversion Points for conversion rate. 9 EnS % Measures what percentage of enrollments were with the bill. If less than 100% negative marks. 2 Rejection % Points issued for rejection rate of Kyc . Lower the rejection Higher the points. 4 Mobile database increment No of mobile nos added to db as a percentage of last 3 months base. 4 Email id database increment No of email ids added to db as a percentage of last 3 months base. 4 Migrations Measures what percentage of old GC customers were migrated. At 100% full marks awarded. 2 New Enrollment Retention 1) Stores opened for more than 18 months : No. of members shopped in the past 9 months out of the total enrolments done in the past 18 months. (Note - if enrolment happened in the last 6 months, the member must shop atleast twice to be counted) 2) Stores opened for less than 18 months : Percentage of Customers shopping Vs total base of the customer. 4 Repeat Loyalty Business % achievemnt Of repeat business(Amount shopped by PBGC members exlcuding 1st bill) targets. (targets wil be provided week wise.) 7

PBGC Points Calculation Benchmarks Current Revised Enrolment Target achievement 100%-110% achievement 1 Point 100%-105% achievement 1 Point Changed 110%-120% achievement 2 Points 105%-110% achievement 2 Points 120%-130% achievement 3 Points 110%-115% achievement 3 Points 130%-135% achievement 4 Points 115%-120% achievement 4 Points 135%-140% achievement 5 Points 120%-125% achievement 5 Points Over 140% achievement 6 Points 125%-130% achievement 6 Points     130%-135% achievement 7 Points     130%-140% achievement 8 Points     Over 140% achievement 9 Points

PBGC Conversion (New Stores) 20%-25% 1 Point 20%-25% 1 Point Changed 25%-30% 2 Points 25%-30% 2 Points 30%-35% 3 Points 30%-35% 3 Points 35%-40% 4 Points 35%-40% 4 Points 40%-45% 5 Points 40%-45% 5 Points Over 45% 6 Points 45%-50% 6 Points   50%-55% 7 Points   55%-60% 8 Points     Over 60% 9 Points

% PBGC EnS 100% 2 Point 100% 2 Point 99%-100% -1 Point 99%-100% -1 Point 98%-99% -2 Points 98%-99% -2 Points 94%-98% -3 Points 94%-98% -3 Points Below 94% -5 Points Below 94% -5 Points

PBGC Rejection PBGC Rejection 1%-0.75% 1 Point 1%-0.75% 1 Point 0.75%- 0.5 2 Points 0.75%- 0.5 2 Points 0.5%-0.25% 3 Points 0.5%-0.25% 3 Points Less than 0.25% 4 Points Less than 0.25% 4 Points

% Increase in Mobile nos Base % Increase in Mobile nos Base 6% increase 1 Point 4%-6% increase 1 Point Changed 7%-9% increase 2 Points 6%-8% increase 2 Point Over 9% increase 3 Points 8%-9% increase 3 Points     Over 9% increase 4 Points

% Increase in Email Base % Increase in Email Base 6% increase 1 Point 4%-6% increase 1 Point Changed 7%-9% increase 2 Points 6%-8% increase 2 Point Over 9% increase 3 Points 8%-9% increase 3 Points     Over 9% increase 4 Points

GC To PBGC Migration GC To PBGC Migration Less Than 100% -1 Point Less Than 100% -1 Point No GC Member Shopped 0 Point No GC Member Shopped 0 Point 100% 2 Points 100% 2 Points

Activity level - Only For Stores Less Than 18 Months (Old Parameter) Activity level - Only For Stores Less Than 18 Months (Old Parameter) 2%-4% 1 Points 2%-4% 1 Points 4%-6% 2 Points 4%-6% 2 Points 6%-8% 3 Points 6%-8% 3 Points Above 8% 4 Points Above 8% 4 Points

Repeat Loyalty Business (New Stores) Repeat Loyalty Business (New Stores) 50%-56% 1 Point 50%-55% 1 Point Changed 56%-62% 2 Points 55%-60% 2 Points 62%-68% 3 Points 60%-65% 3 Points 68%-74% 4 Points 65%-70% 4 Points 74%-80% 5 Points 70%-75% 5 Points 80% and above 6 Points 75%-80% 6 Points     80% and above 7 Points

Namaste
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