PECHA KUCHA_AD9_Floriculture Trade and Expo Center

Pecha Kucha for Architectural Design

1. Howl's Moving Castle (2004) / Hayao Miyazaki

2. One Flower to Another

3. ROLE

5. A WORLD OF FLOWERS
5.3%
GROWTH
Compound Annual
Growth Rate
Source: Global Industry Analysts Inc., 2024; Dun & Bradstreet, 2024; Markets and Markets, 2024; AIPH, 2022
$36.4B - $50.1B
2022 2027
735 500
HECTARES
Total Cut Flower
Production Area

6. GLOBAL ISSUES

7. SLOW FLOWER MOVEMENT
Thörning, Ahlklo, & Spendrup, 2022; Prinzing, 2017

8. Photo: Kendi Orange (2023)Photo: PIA (2022)
Photo: Manlapig (2019)Photo: Benalla (2014)

9. $4.935M
3.5%
HVC
EXPORTS
GROWTH
HIGH VALUE CROP
PHILIPPINES - EMERGING
DOMESTIC PRODUCER (AIPH)
ORNAMENTALS PRODUCTION
GROWTH (2016-2020)
DESIGNATED BY DA IN HVCDP -
IMPROVE PRODUCTION (DA)
Source: DA Memorandum circular no. 09, 2022; AIPH, 2019

10. WASTEUNDERSUPPLY
PROBLEM
INFRASTRUCTURE

11. “...there are only a few growers, and
our local supply is not enough.”
- Mr. Jesus Felipe Subingsubing, Leyte
“There’s no machine that can harvest
roses better than a human being.”
- Mr. Arnold Andaya, President -
Philippine Cut Flower Corp.
Nisperos, 2016 Antonio, 2022
UNDERSUPPLY
Source: Cardeno & Fernando, 2018; Antonio, 2022

12. INFRASTRUCTURE
Cortes, 2019 Folkman, n.d.
Source: Dadang et al., 2020; Dait, 2015

13. Source: Nisperos, 2016
WASTE
Earth Shaker, 2020 Rivas, 2020

14. WASTEUNDERSUPPLY INFRASTRUCTURE
DISTRIBUTION CIRCULATIONEDUCATION
PROPOSAL

15. OBJECTIVES
EQUIP STAKEHOLDERS
FACILITATE
LOGISTICS
REPURPOSE WASTE
EDUCATIONAL
ECONOMICENVIRONMENTAL

16. Philippine Creative
Industries Development
Act of 2022
POLICY FRAMEWORKS
Philippine Agriculture
and Fisheries Extension
Strategic Plan 2023-2028
Ornamentals as Priority
Crops of HVCDP
(DA Memo. Circ. 09, 2022)
Ornamentals commodity
industry roadmap
Strengthening Research
Extension linkages
Infrastructure as support
for creative industry

17. FLOWER
BUYERS
FLOWER
GROWERS
FLOWER
RESEARCHERS
SITE CONSIDERATIONS
NATIVE
FLOWERS

18. ALIMBUKAD
BUKÁS
BÚKAS
+
(full bloom)
(open)
(tomorrow)
=ALIMBUKÁS
ETYMOLOGY

19. ARCHITECTURAL DESIGN 9
ALIMBUKÁS
Floralcentrum
A Proposed Floriculture Artisanal Complex in Los Baños, Laguna

20. References
“The grass withers and the flowers fall,
but the word of our God endures forever.”
isaiah 40:8
Antonio, M. (2022, February 16). Farmer-businessman tells story of blooming Cutflower enterprise in lowland Leyte. Agricultural
Training Institute | Home of the Philippine e-Extension. https://ati.da.gov.ph/archives/ati-main/?q=news/02162022-1758/farmer-
businessman-tells-story-blooming-cutflower-enterprise-lowland-leyte
Department of Agriculture. (2018). Climate change, land lack nip floriculture sector in the bud. Business Mirror, pp. A4-A5.
https://www.da.gov.ph/wp-content/uploads/2018/08/CLIPPINGS-FOR-AUGUST-09-2018.pdf
Dun & Bradstreet. (2024, August 5). Florists industry profile from First Research. Industry Statistics, Trends and Analysis from
First Research, a D&B Company. https://www.firstresearch.com/Industry-Research/Florists.html
Global Industry Analysts, Inc. (2024, August). Cut flowers - Global strategic business report. Research and Markets.
https://www.researchandmarkets.com/reports/362134/cut_flowers_global_strategic_business_report
Markets and Markets. (2024). Cut flowers market trends, analysis & forecasts. MarketsandMarkets.
https://www.marketsandmarkets.com/Market-Reports/cut-flowers-market-18187231.html
Nisperos, A. (2016, October 8). Fresh from the flower fields: Stories from the Bayog florists. Fresh From the Field.
https://devconetwosix.wordpress.com/2016/10/07/fresh-from-the-flower-fields-stories-from-the-bayog-florists/
Thörning, R., Ahlklo, Å. K., & Spendrup, S. (2022). The Slow Flower Movement - exploring alternative sustainable cut-flower
production in a Swedish context. Heliyon, 8(10), e11086. https://doi.org/10.1016/j.heliyon.2022.e11086