Perception and Emotion Evaluation of Ocular Responses to Emotional Intelligence Stimuli in the University Community (PART 2) (1)_compressed.pdf

Percepción sobre palabras en especifico

1. INNOVATIVE TRANSFORMATION
EMOTION
KATHERINE YAGUAL, KEVIN RESTREPO, SOLEDAD SANDOVAL, VALESKA SANCHEZ
YACHAY TECH UNIVERSITY

2. STATE OF ART
Note. Adapted of “AI eye-tracking algorithm: A neuromarketing tool forwebsite Ad placement,” Figueroa Saul,
2023, Curricular integration work presented as a requirement to obtain the title of Engineer in Information
Technology p. 33
Note. Adapted of “AI eye-tracking algorithm: A neuromarketing tool forwebsite Ad placement,” Figueroa Saul,
2023, Curricular integration work presented as a requirement to obtain the title of Engineer in Information
Technology p. 34

3. METHODOLOGY
Eye Tracking Technology
Collaboration and AI
Code
Individual Calibration
Presentation and Data
Collection

4. METHODOLOGY
Code Origin and
Consent
Survey and Data
Analysis
Study Limitations Integration of
Techniques

5. RESULTS!

6. Steven, Saul, et al. (2023) UNIVERSIDAD de INVESTIGACIÓN de TECNOLOGÍA EXPERIMENTAL YACHAY
School of Mathematical and Computational Sciences AI Eye-Tracking Algorithm: A Neuromarketing
Tool for Website Ad Placement.
REFERENCE

7. ¡THANK YOU!