Perceptual mapping
ajilal008
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Mar 31, 2015
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About This Presentation
Perceptual mapping
Slide Content
Perceptual mapping
Ajilal
Ajilal
Perceptual mapping
Perceptualmappingisadiagrammatic
techniqueusedbyassetmarketersthatattempts
tovisuallydisplaytheperceptionsofcustomers
orpotentialcustomers.Typicallythepositionofa
product,productline,brand,orcompanyis
displayedrelativetotheircompetition.
Perceptualmappingisadiagrammatic
techniqueusedbyassetmarketersthatattempts
tovisuallydisplaytheperceptionsofcustomers
orpotentialcustomers.Typicallythepositionofa
product,productline,brand,orcompanyis
displayedrelativetotheircompetition.
Perceptualmapscanhaveanynumberof
dimensionsbutthemostcommonistwo
dimensions.Thefirstperceptualmapbelow
showsconsumerperceptionsofvarious
automobilesonthetwodimensionsof
sportiness/conservativeandclassy/affordable.
dimensionsbutthemostcommonistwo
dimensions.Thefirstperceptualmapbelow
showsconsumerperceptionsofvarious
automobilesonthetwodimensionsof
sportiness/conservativeandclassy/affordable.
Thissampleofconsumersfelt
Porschewasthesportiestandclassiest
ofthecarsinthestudy(toprightcorner).
TheyfeltPlymouthwasmostpractical
andconservative(bottomleftcorner).
Porschewasthesportiestandclassiest
ofthecarsinthestudy(toprightcorner).
TheyfeltPlymouthwasmostpractical
andconservative(bottomleftcorner).
THANK YOU
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