Perceptual process

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PERCEPTUAL PROCESS
By
Asheem kumarpalo(60)
Centurion University, INDIA

2. Perceptionis a processby which an individual organizes
and interprets its sensory impressions in order to give
meaning to their environment.
Several aspects of Perception known as perceptual
processes are:
It is by,
•Seeing
•Hearing
•Smelling
•Tasting
•Touching
1. Theprocessofreceivingstimuli
Introduction

3. 2. Processofselectingstimuli
Out of all received stimuli some necessary stimuli are
selected for further processing
Factors governing selection of stimuli :
internal factors &
external factors
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4. 2.1. Externalfactorsinfluencingselection:
Intensity
Size
Contrast
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5. 2.2. Internalfactorsinfluencingselection
Psychological need
Background
Experience
Personality
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Movement
Repetition
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A A A P A
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6. 3. Processoforganizing
The aspect of forming bits of
information into meaningful
wholes is called perceptual
organization
4. Processofinterpreting
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It is the process understanding and giving
meaning to the organized stimuli

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i.Perpetualset:
Previously held belief about something influences the
perception.
ii.Attribution:
How a person perceives by assigning a cause to the
behaviour he conceives.
iii.Stereotyping:
When an individual perceives on the basis of group
characteristics to which he belongs.
Various factors contributing interpretation of data are,

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iv.Haloeffect:
drawing a general impression about an individual on
the basis of single characteristics such as intelligence,
sociability or appearance.
v. Projection:
People tend to see others in other persons’ traits
that they themselves possess.
vi. Perceptualdefense:
An individual likes to defend when it comes across
any unacceptable stimuli.

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5. Processofchecking:
The perceiver confirms whether his/her
interpretation is right or wrong.
6. processofreacting:
The perceiver shows whether his perception is favourable
to him or not by his reactions.

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Conclusion:
Perception is a complex process by which an
individual selectively absorbs or assimilates the stimuli
in the environment, cognitively organizes it in a specific
fashion and then interprets the information to give a
meaning to the environment.

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An ASHEEM KUMAR PALO presentation
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