Performance Marketing Portfolio - 2016-2024 Achievements - TiagoGoncalves

Performance Marketing Portfolio - 2016-2024 Achievements - TiagoGoncalves

1. 2016-2024
SEA+ SEO Achievements

2. 2020-2024
DTC/ Ecommerce Accounts

3. 4
Sep 2022 –Aug2023
(YoY)
Google Ads-Search / Pmax / Display
Paid Media Achievements
Achievements:
-GotGoogle Ads tobecome the#2
source ofRevenue for the company
with$3.5M annual spend for a
revenue
turnoverofalmost$7M(ROAS of 2).
LTV CAC also decreased6%
Tactics:
A combination of:
-Using well targeted Display
campaigns(with pay for conversions
model) lead to 37%decrease inCPM
-Clever use of search & pmax
campaign segmentation basedon
different ROAS levels that lead to
a27% decrease in CPC.

4. 5
Mar 2024 –Jun2024
(YoY)
YoutubeAds
Paid Media Achievements
Achievements:
GotYoutubeads to bethe only scalablenon
branded advertising channel in Q2 of 2024
comparing with previousyear:
-+44% more spend resulting in +175% Revenue
growth with a +90% improvement on ROAS
derived from a68% reduction in CAC (cost of
acquisition)
Tactic:
A combination of 3factors:
-Expanding reach by usinglimited weeklyuser
impression frequency (1imp user/week)
-Isolating well performing winner video
creatives in their own scalable campaigns
(with higher budget/looser bidding)
-Increasing View Through Conversion Window
from 2 daysto 1 week and Engaged View
Conversion Window: from 2daysto 3days

5. 6
May 15 –June 15 2024
(YoY)
Google Ads-Pmax
Paid Media Achievements
Achievement:
-Reduced feed only pmaxCPC by 8% and
CPM by 43%
Tactic:
-Excluded Topics From all US pmax
campaigns avoiding to serve on irrelevant
placements like gmail

6. 7
Nov 2023 –Dec 2023
TaboolaRemarketing
Paid Media Achievements
Achievement:
During 2 months of Q4 2023, though Taboola
remarketing efforts (according to
blendedclicks viewsNorthbeamattribution)I
was able tobring$20KRevenue forover $3K
spend,bringing a6 ROAS figure
Tactic:
Used best performing display creative
fromMETA/ Demand Gen Ads which resulted
inconsolidated brand recall

7. 2016-2020
B2B Accounts

8. Paid Search Achievements
Account Creations (lead gen conversion)
Feb 2019–Oct 2020
Helped doublethe most important B2B SEA Conversion Rate (from 1% to 2.4%)

9. 10
Jan 2018–April2018
In 4 months, I've managed to scale revenue to over 55K$while maintaining
CPCs stable(20K$ alone via Dynamic Search Ads)
Paid Search Traffic
Tool stack used:
Google Ads;Google Analytics;Market,Salesforce Pardot Connector, Google Merchant Centre
Paid Search Achievements

10. Organic SearchAchievements
1.TomTom’s leading B2B keyword on Google Search
No1 ranking for ‘Traffic Prediction’
Search vol: 2400 (globally) –includes featured
snippet + 11 linking domains
Article:
What is traffic prediction and how does it work?
2.Backlinks achieved in renown publications
‘Address Validation’ –search vol: 2400 (globally)
Article:
What is address validation? Benefits and use cases
explained

11. Organic SearchAchievements
Organic Traffic Growth
Through SEO efforts, helped increased new
user traffic to developer.tomtom.com by
>108% in synergy between Organic and Paid
Search
Feb 2019–Sep 2020
(compared to same period before
my start date)
Tool stack used:
Google Search Console; Google Ads Keyword Planner;
AlsoAsked; Answer the Public
Through SEO/Content Marketing
efforts, I helped to exponentially
grow the tomtom.com/blog new
visitors on a steady 30% MoM basis

12. Organic SearchAchievements
Organic Traffic
Nov 2019–Sep 2020
Through SEO Link
Building/Content Marketing efforts,
I helped increase amount of
tomtom.com/blogB2B leads
through various channels
Tool stack used:
Google Search Console; Hotjar;
ContentSquare
Increased >14% of leads to
developer.tomtom.com via
Organic Traffic in line w/Paid
Search Synnergies

13. Organic SearchAchievements
14
Achievements:
Through a wellthough Knowledge
base Content Marketing approach,I
helped increased new user Organic
Traffic by over 37%
Tool stack used:
Google Search Console; Google Ads Keyword Planner; ahrefs, ScreamingFrog
Jun 2016–Nov 2018
(compared to previous period
before my start date)

14. Organic SearchAchievements
Lead Gen / MQL
Through On-Page SEO & CRO Optimization,
I helped increased MQLs by over 52%
(account registrations coming from organic)
Through SEO & Market/Competitive
Research, I helped increased nr of collateral
downloads by 126%
(download interest)
Jun 2016–Nov 2018
(compared to previous period
before my start date)

15. Organic SearchAchievements
1.Got the company's Nr1source of Organic MQLs via
white paper downloads from this article which
ranks #1 for its title keyword:
Article:
“The Difference between a Managed, Unmanaged
Switch, and Web Smart Switch”
2.Black Box’s Nr.1 Best Performing Page via
Organic
??????#1 keyword ranking w/featured snippet for
‘HDMI over IP’ –search vol: 4400 (globally)
Article:
“What Is HDMI over Ethernet and How Does it
Work”