Persona Analysis of a prouct analysis.pptx

Persona Analysis

1. Prototype/Test: Make Test EBSC7230 Human-Centred Innovation & Design Week 4 Student Workbook Student Name:Manish Kumar Shrivastva Student UCA ID:2225039

2. How to use We designed this workbook to help you complete your weekly tasks. We hope that this workbook will also help you to think, question, and reflect as you work with your peers through the Design Thinking process and tools. The golden rule is to listen and reflect on the thinking of those you are working with. This will help you tap into the wisdom of others. Have fun!

3. Prototype Task (Individual) Design and build an artefact that represents your product/service and desired customer experience. You can focus on either the shoes or the bag shopping experience you’ve been working on over the past 3 weeks. Tools: paper, post-its, pens, lego, use whatever materials available. You can also work on the Miro board directly and/or use any of the digital tools introduced in the class.

4. Desired Experience Think about your target customers’ needs and wants as well as their frustrations / pain-points Think about the benefits and value Think about the emotion(s) you would like your customers to experience

5. Desired Experience

6. Screenshots from your Miro Board

7. Desired Experience Review your Customer Journey Map… •What are the most important moments in your customer journey? •What are the opportunities to improve the customer experience? •Map your design solution concepts

8. Screenshots from your Miro Board

9. Test Prototype Take a photograph and/or screenshot of your prototype and upload it to your Miro board. Share your individual prototype design solution and storyline with your team to get feedback. Use the feedback template on the next slide.

10. Screenshots from your Miro Board (extra pages to use where needed)

11. Prototype Feedback

12. Week 5 Presentations The slides design and content should be creative. Your slides should be clear and effective, without too much text. There should be a logic development in your slides, including a summary and the outcome for each step of the Design Thinking Process. Max no. of slides: 15 Max presentation time: 6 minutes NEEDS TO BE PREPARED BEFORE THE NEXT CLASS.

13. Week 5 Presentations The overall structure of the presentation is outlined below: - Title - Introduction: Summary background information - Empathise: Summary of user research results - Define: Personas, Empathy Maps, Point of View Statements, Customer Journey Maps - Ideate: Summarise the ideation process that you have used - Prototype: Report on your prototype development - Test: Explain how you have tested your prototype and add a summary of your research results. - Conclusion: Reflections, strengths & weaknesses of the design solution.

14. Week 5 Presentations NEEDS TO BE FULLY PREPARED BEFORE THE NEXT CLASS. IN THE NEXT, WEEK 5 CLASS, YOU WILL PRESENT YOUR OVERALL HCID PROCESS AND PITCH YOUR HUMAN-CENTRED INNOVATIVE SOLUTION THAT WILL DELIGHT YOUR USERS.

15. Reflections & key actions? Week 4 In today’s’ class I realised that the class aided me from verious sides. It increased my thinking power and communication skill with the different types of people to whom I communicated to develop the task. Beside this my computer knowledge, theoretical and analytical knowledge are developed through the class. Beside these the group task help me to know about group work and group discussion. But the Miro board was unknown to me before the topic so I faced problem at the time of preparing storyboard and phototype. To do: I need to perform more group work to increase my knowledge regarding the Miro board as well as team work. On the other hand, nervousness at the time of group discussion need to reduce through attaining group discussion again and again.

16. Well done You’ve made it to the end of week 4. We hope that this workbook has helped you complete your weekly tasks. We also hope that this workbook has helped you to think, question, and reflect as you worked with your peers through the Design Thinking process and tools. Next week, you will present your overall HCID process and pitch your solution. Now submit your work.