Personal Brand exploration KE.pdf for assignment

Short slide show of Kolton ellis

1. Personal Brand Exploration
Kolton Ellis
PROJECT& PORTFOLIO I
SPORTSCASTING
MAY 19,2024

2. Career Goals
Short Term Career Goal:
After graduation (2025)
Land an entry level Sports
production/writer job with ABC 7 Sarasota.
Learn the ropes and work my way up to on
air talent. Network with other members of
the network to better my job opportunities.
Long term Career Goal:
After establishing myself in the industry
seek a promotion to Sideline Reporter or
Sports commentator for Fox Sports or ESPN
college football.

3. Profession
Occupation: Sports Media
Potential Jobs
-Sports Broadcaster
-Sports Journalist
-Show Producer/Writer

4. Sports
networ
ks
Universiti
es
Photogr
aphy
Groups
News
Paper
Radio
Stations
Major
Sports
Teams
Target Audience
Recruiters & Hiring Managers at ESPN, CBS, ABC, and FOX
Groups:
Group A: Sports
Networks
Group B: News Paper
Group C: Photography
Groups
Group D: Radio stations
Group E: Universities
Group F: Major sports
teams
Source: Book Yourself Solid

5. Competition
Michael Bier
Work Experience: Social media Intern at Make plays media
Education: Sportscasting Bachelor of Science at Full Sail
Noteworthy Experience: Featured on Complex, The Pat McAfee Show and
NFL on Fox
Skills and proficiencies: Radio Broadcasting, Sports Coverage, Social media
Overall Online Presence: Over 300 plus connections, with clean and uniform
head shot
and banner. Detailed profile with contact information.
Kolton Ellis
Work Experience: 1 year Golf Course assistant
Education: Current student enrolled in
Sportscasting B.S. at Full Sail University
Noteworthy Experience: Golf course assistant,
small leadership role
Skills and proficiencies:
Social Media
Davinci Pro
Overall Online Presence:
20 plus connections. Professional headshot.
Source: LinkedIn

6. Identity
Core Values
1.Caring
2.Passion
3.Creativity
4.Fun
5.Quality
6.Ethics

Vision
Using my voice and passion
of sports to bring friends and family closer.
Super Power:
Using my knowledge of
sports to tell a compelling
story.
Guiding Principle:
Live in the moment: Be where your feet are
and no where else. Be the best where you
are at.
Golden Circle:
Why? To help grow and improve to sport of
college football.
How? Using my passion and knowledge of the
sport to give fans the feeling of being at the
game
What? College football Commentator
Passion:
College football
Start with why, Core values Exercise

7. Promise and Position
Promise:
To help bring sport fans closer to their favorite teams by telling
compelling and honest stories through sportscasting.
Position:
Inspiring game coverage

8. Networking
SBJ- All In (June 18, 2024) Online event
Objective- Learn and network with other industry members to expand my knowledge
and prepare me for future opportunities.
The Daily Sun (July 1, 2024) Job opportunity
Objective- Go into the sports journalism industry to prepare myself for the future and
learn from experts in the industry
Elevator Pitch:
Sports fans are always left without clear and concise
coverage that gives them the thrill of being at the game. I
provide in depth and insightful sport commentary leaving fans
with a memorable experience even if they weren’t at the
game. With a passion for sports and a love for learning more
about the game I will always keep viewers engaged and
entertained.
Mentorship
Seeking veteran level Sports writer/Commentator with 5 plus
years experience; Good ethics and morals
Source: The Daily sun, Sports Business journal

9. Digital Marketing
Online ID Calculator Score
Volume: -1 Low
Relevance: Low
Purity: Low
Diversity: 1
Validation: -2 Low
Brand Archetype
Archetype: The Explorer
Description: Seeking freedom and finding new
experiences. Feeling the excitement of adventures
and exploration
Digital Marketing strategy to Improve Online ID Calc scores While Exuding
Brand Archetype
Focus: Volume and relevance
Type of Content: Podcast style talk show. Create show to talk about the college football season and the
offseason recruiting moves made by teams along with breaking news from the sport
Primary Tools For Distribution: YouTube, TikTok, and Instagram- Preview the most interesting portions of the show in
short form content so the audience wants to learn more. Use Instagram to interact with audience and other
industry members.
Materials: Kaye Putman, content marketing insights

10. Professional Development
Technical
Adobe Photoshop
Task: Learn more on the
Adobe website via their
tutorials
Org: Adobe Creative cloud
Date: June 2024
Premiere pro
Task: Get premiere pro
certification
Org: Adobe Certified
Professional
Date: August 2024

Transferable
Public speaking
Task: Join North Port
Toastmasters
Org: Toastmasters
Date: August 2024
Graphic design
Task: Take graphic design
class
Org: Calarts
Date: July 2024
Source: Adobe, LinkedIn, Glassdoor, Udemy

11. References
LinkedIn(2024)https://www.google.com/search?gs_ssp=eJzj4tLP1TcoNzC2MDBVYDRgdGDw4sjJzMtOTcnMAwBRaga5&q=linkedin&rlz=1C1CHZ
N_enUS938US938&oq=Linked+&gs_lcrp=EgZjaHJvbWUqEggBEC4YChjHARixAxjRAxiABDIGCAAQRRg5MhIIARAuGAoYxwEYsQMY0QMYgAQyBgg
CEEUYOzIPCAMQLhgKGMcBGNEDGIAEMgkIBBAAGAoYgAQyBggFEAUYQDIGCAYQRRg8MgYIBxBFGDzSAQgyNTI5ajBqN6gCALACAA&sourceid
=chrome&ie=UTF-8
Putman K. (2024) Discover the Power of Brand Archetypes
https://www.kayeputnam.com/brand -archetypes/
Disney/Espn Career sight https://jobs.disneycareers.com/search-
jobs?acm=ALL&alrpm=ALL&ascf=[%7B%22key%22:%22custom_fields.IndustryCustomField%22,%22value%22:%22ESPN%22%7D ]
Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate
Marketing and Selling. (n.d.). O’Reilly Online Learning. https://learning.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c2.xhtml
CareerBlast.tv. (2021, June 30). Careerblast.TV. https://careerblast.tv/linkedin-profile-type-indicator-lpti/
The Daily Sun. (n.d.). Sun Newspapers. https://www.yoursun.com/charlotte/