Personal Brand Identity Kit by Jonae Charlene

Learn more about all of the way Jonae' and her team can take you and your business to new heights!

1. BY JONAE’ CHARLENE
“Your purpose is so much greater than your circumstance.”
FAITH.ACTION.REPEAT.
The Brand Identity of an Influencer

2. INTRODUCTION
The objective of this personal brand is to
inspire, incite, and invite others to celebrate
who they authentically are being, while
encouraging the evolution of individuals into
their next best version.
Seeing is believing. Doing is
achieving. Togetherness is the
solution. And gratitude is the key.
Question:
How do we create and demonstrate this mission?
Answer:
By transparent example.

3. OVERVIEW
THIS BRAND IDENTITY DESCRIBES AND
DEPICTS AN EXCITABLE AND INTERESTING
BEING WHO IS COMPASSIONATE,
CONSIDERATE, MINDFUL, SELF-AWARE,
GENUINE, AUTHENTIC, A PROBLEM-SOLVER
WITH AN INCLUSIVE MINDSET FUELED BY
GRATITUDE. THIS PERSONALITY IS CREATIVE,
OUTSPOKEN, INTENTIONAL, AND CALCULATED
WITH A HEART OF SERVICE USING
CHALLENGES AND PERSONAL OBSTACLES TO
BRIDGE COMMUNITIES AND REMIND OTHERS
THAT “YOUR PURPOSE IS SO MUCH GREATER
THAN YOUR CIRCUMSTANCE.”

4. FONT FAMILIES (ADOBE FONTS)
HEADER FONT:
ELZA ROUND VARIABLE
LIGHT BOLD
PARAGRAPH FONT:
NUNITO LIGHT
This noto sans font gives an inviting and
warm feeling, creating an environment
for readers to recognize information
deserving of their attention is being
shared without too much seriousness.
This rounded version of the oblique Elza
font allows for the reader to be disarmed,
open, and feel welcomed. The roundness
of this font creates feelings of relaxed
focus, where the reader can be attentive
without feeling judged.
Source: Adobe Fonts. Retrieved from https://fonts.adobe.com/

5. COLOR PALETTE (ADOBE COLOR)
PRIMARYSECONDARY
Fading Blues:
Gentle Violet:
Gold Star:
Teal Mint:
Rose Love:
Source:https://color.adobe.com/create/color-wheel
Symbolizes creativity,
relaxation, innovation,
credibility, trust,
communication, and
working with ideas.
Represents royalty, wealth, wisdom,
success, creative brand, and
imagination. Can also create
feelings of calm and soothe.
Can represent action, energy,
practical results, nurturing,
comfort, hope, reassurance,
and unconditional love.
Can represent clear
communication, persuading,
health, serenity, harmony,
balance and tranquility.
Symbolizes healing, order, procedures,
systems, repeatability, stimulates mental
processes, and encourages communication.
Can represent cheerfulness, and in marketing,
youthfulness, optimism, and clarity.

6. LOGO DESIGNS
THE LOGO DESIGNS OFFER FEELINGS
OF QUALITY, INTENTIONALITY,
INSPIRATION, PURPOSE, LUXURY,
CONFIDENCE, INTEGRITY, TRUTH, AND
LEADERSHIP. THE CURSIVE
SIGNATURE REPRESENTS HONESTY
AND TRANSPARENCY, WHILE THE
GOLD COLOR BRINGS ELEGANCE
AND ALLURE. THE TAGLINE GIVES
OPENNESS, ENCOURAGEMENT, AND A
WINDOW INTO OUR MISSION AND
BELIEFS.

7. PERSONAL BRANDS

8. SELECTION RATIONALE
PSYCHOLOGY OF COLORPSYCHOLOGY OF FONTS
The selected colors align with Jonae’
Charlene’s beliefs and brand vision. Gold
and blue are colors often associated with
healing and reflect the brand’s focus on
wellness, spiritual growth, and personal
development. Pink promotes unconditional
love and directly coincides with the brand’s
voice of gratitude and togetherness.
Choosing the noto sans font, Nunito
Light, conveys a warm, approachable,
and friendly environment for the
readers. The softness and roundness
of this font offers a welcoming space
for readers and site visitors. There’s
an allowance created, when using this
font, for relatability and meaningful
connection.
Source: Design Mode. Retrieved from https://designmodo.com/
font-psychology/#:~:text=Friendliness and warmth: Rounded,
soft,warmth, approachability, and friendliness.
Source: Health.mil Retrieved from https://www.health.mil/Military-Health-
Topics/MHS-Toolkits/Brand-Resources-for-Communicators/Color-
Psychology-Guide#:~:text=Yellow,optimism, youthfulness, and clarity.

9. REFERENCES
Svaiko, G. (2023, January 12). “Font Psychology: Here’s Everything You Need to Know About Fonts”. Web Design. Design Modo. https://designmodo.com/font-
psychology/#:~:text=Friendliness and warmth: Rounded, soft,warmth, approachability, and friendliness.
Birkman. (n.d.). Retrieved from https://birkman.com/resources/articles/birkman-colors#:~:text=Green: represents persuading and communicating,, repeatability,
procedures, and systems
The Official Website of the Military Health System. (n.d.). “Color Psychology Guide”. Health.mil Retrieved from https://www.health.mil/Military-Health-Topics/MHS-
Toolkits/Brand-Resources-for-Communicators/Color-Psychology-Guide#:~:text=Yellow,optimism, youthfulness, and clarity.
Erin Designs. (2019, May 13). “The Spiritual Meaning of Colors”. Erin Designs LLC. https://www.erindesigns.com/blog/26/the-spiritual-meaning-of-colors/
#:~:text=Pink represents unconditional love, love,the spiritual and the material.
Muhammad, F. (n.d.). “The Ultimate Guide to Color Psychology in Marketing with Examples”. Conversion Optimization. Instapage. https://instapage.com/blog/
ultimate-guide-to-color-psychology/#:~:text=Blue gives off the feeling of credibility, trust, and communication.
Adobe. 2024. Retrieved from https://color.adobe.com/create/color-wheel
Adobe. 2024. Retrieved from https://fonts.adobe.com/
Empowered by Color. (n.d.). “The Color Pink The Meaning of the Color Pink is Unconditional Love and Nurturing”. Empowered by Color. https://www.empower-
yourself-with-color-psychology.com/color-pink.html#:~:text=In color psychology, pink is,, resentment, abandonment and neglect.