personal branding kit for music business

personal branding

1. PERSONAL
BRAND
EXPLORATION Brii Renae
Project & Protfolio Week 2
Business Management
April 15th, 2024

2. Changing
Careers
CAREER
CATEGORY:
CREATIVE PORTFOLIO
SHORT TERM GOAL
My short-term goal is to land an A&R job at a record
label after graduation in 2025
While in school I plan on growing my LinkedIn
connections. I will send emails introducing myself
and giving them knowledge of my career goals.
LONG TERM GOAL
My long term goal is to start a record label and manage
artists.

3. PROFESSION
OCCUPATION
Music Business
POTENTIAL JOB
TITLES
Artist Manager
A&R Rep.
Record Label Operations
Entrepreneurship
Source: majoringinmusic.com

4. TARGET AUDIENCE
Source: Book Yourself Solid Illustrated

5. COMPETITION
Brianna Johnson Chloe Malushaga
Work Experience:
Atlantic Record: 2 years
Audiomack: 1 year
Ultra Records: Internship
Education:
Wesleyan University
Noteworthy Experience:
Electronic Music Curator
First Concert: The Cheetah Girls
Skills & Proficiencies:
Managerial experience- 2 jobs over 1 year employed
Scouting talent: over a year experience
Overall Online Presence:
Chloe has over 500+ connections on LinkedIn, easy to locate in
a Google search and her social media profiles are professional..
Grade: 100 out of 100
Work Experience:
Worked with 2 local artists
-Yung Tone (music featured in the movie ‘Who’s Your Caddy?”
-Mirror Monk (Miami rising artist)
Education:
Currently studying at Full Sail University
Noteworthy Experience:
Experience in being a social media influencer and marketing myself as
well as the two artists mentioned above. I am currently building
connections.
Skills & Proficiencies:
skilled in online marketing
great at making connections
scouting talent
Overall Online Presence:
At the moment my online presence is not good. I have no connections
on LinkedIn, if I do a Google search of myself there's nothing that
pops up for me.
Grade: 10 out of 100

6. IDENTITY
Core Values
God First
Loyalty
Honest
Growth
Accountabilty
Vision:
My vision is to bring back music that
mattered. Music that does not degrade my
race or gender. I want to work with artists
who are hungry for their dreams and will
allow me to lead them.
Golden Circle
Why?
I want to have an impact on the. music industry.
How?
Find artists that are not the same as what’s popular and
get them with the right team of people to help boost their
careers.
What?
Scouting musical talent
Passion: My passion is to help artists make
their dreams come true.
Guiding Principle: Never be afraid of the future.
You will be who you are destined to be.
Super Power: Making others believe in
themselves when they think the world is
against them.

7. PROMISE &
POSITION
Promise:
I find artists who are hungry to tell a
different story in the industry and
make their dreams their reality.
Position:
Inspiring and Motivation

8. NETWORKING
Industry Events:
Hip-Hop Fraternity Networking
Icebar & Lounge
April 22
5456 W Fayetteville Rd, Atlanta GA.
Entertainment Industry Mixer
August 16
1031 Virginia Avenue, Hapeville GA.
Elevator Pitch:
You know how everyone in the hip-hop and R&B industry sounds the same? What I do is scout
out talent who is different and stands out but is seen by the world as an underdog, and assist
with turning their careers around. I have experience working with artists who have music
featured in films and are entrepreneurs. Throughout their careers, I have helped motivate and
have help with their creative processes when it came to their music because they trust my
judgement.
Mentorship:
Seeking mentorship from an A&R Rep and Artist Manager who works
with a record label. Hoping to connect in LinkedIn

9. Digital Marketing
Online ID Calc. Scores
Volume: Low
Relevance: Average
Purity: Low
Diversity: Low
Validation: Low
Brand Archetype: Girl/Guy Next Door
Description: To be accepting and encourage
community. To make others feel included and
welcome. To belong.
Improvements:
I plan to work on volume and relevance by posting more
content supporting artists and their music. Especially the
type of artist I plan on working with shortly. I also plan on
networking more and attending events so that I can make
personal connections with other competitors and artists
instead of just digitally

10. Professional Development
Transferrable
Knowledge of Music Production
Management Skills
Technical:
Digital Design apps to create content
Learn social media algorithms

11. REFERENCES
11
LinkedIn: Log in or sign up. (n.d.). https://www.linkedin.com/pub/dir/+/Malushaga
Port, M., & Wallace, J. (2013). Book yourself solid illustrated the fastest, easiest,
and most reliable system for getting more clients than you can handle even if you
hate marketing and selling. Wiley.
O*Net online. O*NET OnLine. (n.d.). https://www.onetonline.org/