Persuasive and Communication is the art of negotiation.

Persuasive communication is the art of influencing others to agree with your point if view, accept your proposal, or take action on your behalf

1. PERSUASIVE COMMUNICATION SNSW Web 2.0 ASSIGNMENT Presented by.. White Team

2. Persuasive communication is any message that is intended to shape, reinforce, or change the responses. of another or others . Persuasion is a process in which one person or entity tries to influence another person or group of people to change their beliefs or behaviors. PERSUASION 2 PERSUASION COMMUNICATION

3. Pillars of persuasive communication ETHOS Ethos refers to convincing your audience that you have good character and you are credible therefore your words can be trusted . PATHOS Pathos refers to   to persuade an audience by purposely evoking certain emotions to make them feel the way the author wants them to feel. 3 LOGOS Logos refers  to appeal to the audiences' sense of reason or logic. 

4. TYPES OF PERSUASIVE COMMUNICATION 4

5. Interpersonal persuasive communication Interpersonal persuasion occurs when two or a few people interact in a way that involves verbal and nonverbal behaviors, personal feedback, coherence of behaviors (relevance fit of remarks and actions), and the purpose (on the part of at least one interact) of changing the attitudes and/or behaviors of the other Intrapersonal persuasive communication Intrapersonal communication (also known as autocommunication or inner speech) is communication with oneself or self-to-self communication.

6. Group persuasive communication Group persuasive communication involves conveying a message or influencing others' opinions, beliefs, or behaviors through coordinated efforts within a group. Public and mass communication Public communication becomes mass communication when it is transmitted to many people through print or electronic media.

7. Process of persuade communication 01 02 03 04 Attention comprehension Acceptance Retention

8. Attention One must first get the intended audience to listen to what one has to say. Comprehension The intended audience must understand the argument or message presented. Acceptance The intended audience must accept the aruguments or conclusions presented in the communication. Retention . The message must be remembered, have staying power.

9. Importance of persuasive communication It creates good bonding and relations . It can gain co-operation from all. It clears doubts in the mind of the receivers. Cultivates good working working environment.

10. Conclusion In conclusion, persuasive communication is a powerful tool that can influence opinions, behaviors, and decisions. By understanding your audience, establishing credibility, crafting compelling messages, and employing emotional and logical appeals, you can effectively persuade others to take action or adopt your viewpoint.

11. THANK YOU! By.. Arun Yadav Ajay Kumar Dongiri Ankit Yadav Harshit Kumar B.Laxmi Prasanna Abhitha P Alan K Benny