Persuasive Language Techniques [Year 10].pptx

These are some techniques for persuasive texts

1. Persuasive Language Techniques How to convince your audience 10 EALD

2. Methods of persuasion There are three key appeals we can make to the   target audience when attempting to convince them to agree with our statements or beliefs: ETHOS PATHOS LOGOS An appeal to emotion An appeal to logic An appeal to ethics

3. Ethos An appeal to ethics Ethos is an appeal to the writer or speaker’s credibility and authority on a subject. When a person appeals to ethos, they are trying to persuade the audience that they can be trusted because they are an expert on the topic. As the person who started the Homeless Project charity, I have had over 20 years of experience working with homeless people in Adelaide.

4. Pathos An appeal to emotion Pathos is an appeal to the audience’s emotions. By making the audience feel a particular emotion (i.e. happy, sad, angry, scared etc.), it is more likely that they will be persuaded to believe or agree with the writer/speaker. If you do not donate to our charity today, thousands of people will starve during winter.

5. Logos An appeal to logic Logos is an appeal to the audience’s logic and reasoning skills. The writer or speaker must support their claims with facts, evidence and reasoning. Facts are impossible to deny, so logos is extremely important when persuading people. 68% of homeless people do not have adequate clothing to protect them from cold weather during winter. This is why our charity requires donations of clothing.

6. Using Ethos, Pathos and Logos There are a variety of persuasive techniques we can use to appeal to ethos, pathos and logos and persuade the target audience.  We call these techniques CAREFROGS & I.  C A R E F R O G S I ounter-argument necdote epetition motive language acts hetorical question pinion eneralisation tatistics nclusive language

7. Counter-Argument Pathos and logos When you explore the opposite side of the position you’ve taken on an issue, but then explain why this side is wrong. Position: Mobile phones should not be allowed in schools. Counter Argument: Mobile phones do give students some interesting ways to learn, through using different apps. - the authors gives a reason to disagree with their position However, most of these apps can also be accessed on a laptop, so are mobile phones really necessary? - now the author explains why this side of the argument is wrong

8. Anecdote Ethos and pathos When you tell a short story, or part of a story, about that really happened that relates to the topic. Topic: Why you should not show anger Anecdote: When I (the author) was a young boy, my friend Dylan would get angry all the time. He had trouble controlling his anger and would shout at his friends, including me, constantly. One day he was suspended from school because of this.

9. Repetition Pathos When you repeat a word, phrase or idea more than once through the text. The more you repeat something, the more important it seems to the reader. It’s okay to not be okay . The people of this city deserve a leader they can trust, a leader they can respect and a leader they can count on always. We all have problems, but we can find a solution , a solution that works, a solution that suits us all.

10. Emotive Language Pathos When you use language that makes the reader feel some of kind of emotion. This makes them more likely to pay attention and listen to you. Positive Language Negative Language Evaluative Language Beautiful Intelligent Kind Lovely Thoughtful Liar Cheater Useless Rude Terrible Important Valuable Significant Serious Casual

11. Facts Logos When you provide the reader with true statements from your research that can be proven. Facts are even more persuasive when they are referenced. The human heart is designed to pump blood through the body. The sun and moon control the ocean’s tides. South Australia is the driest state in the country (National Geographic 2022)

12. Rhetorical Question Ethos and pathos When you ask the reader a question that doesn’t need an answer. This helps to engage the reader and make them think about the question. Children these days aren’t doing enough chores around the house, which is stressing out parents. Don’t you want to help your parents more? Do I have lots of money? No, I don’t,

13. Opinion Ethos (your own opinion) and logos (an expert’s opinion) When you give the reader: Your own opinion on the focus topic, or… An expert’s opinion on the topic. Personal Opinion Expert Opinion I don’t believe that violence is ever a good option, regardless of the situation. P.E. has been good for my health, and that’s why all students should do it. According to Jonathan Smith (2002), the head of the Anti-Violence Committee, teenagers who commit violent acts almost always regret their decisions.

14. Generationalisation Pathos When you make a broad statement about a large group of people that isn’t completely based on facts or research, in order to prove a point. Most children don’t enjoy learning mathematics in school. All Australians agree that the beach is the best place to spend a hot day in summer. Many people don’t enjoy living in countries that experience cold winters.

15. Statistics Logos When you use numbers or data from research. to support your statements. This strengthens your argument and makes it seem more believable to the audience. 68% of children surveyed in the school felt that NAPLAN was stressful. Our animal shelter needs to reduce its number by 75% to make room for new animals. Can you please adopt one of our dogs?

16. Inclusive Language Pathos When you use personal pronouns like “you” and “we” in your argument. These words make the audience feel like they are involved and included in what you’re discussing. How would you feel if your own brother or sister was being bullied in school? I must tell you that I completely disagree with the idea that math tests are not a useful way to learn how to solve math problems.

17. Language history 01 Neptune is the farthest planet from the Sun 02 Saturn is a gas giant and has several rings Mercury is the closest planet to the Sun 04 03 Despite being red, Mars is a cold place

18. Awesome words Because key words are great for catching your audience’s attention

19. Let's talk about vocabulary skills Do you know what helps you make your point clear? Lists like this one: Because they’re simple You can organize your ideas clearly And because you’ll never forget to buy milk! And the most important thing: the audience won’t miss the point of your presentation

20. 10,000,000 Big numbers catch your audience’s attention

21. Synonyms and antonyms You can enter a subtitle here if you need it 02

22. Defining synonyms and antonyms Mercury is the closest planet to the Sun and the smallest one Synonyms Venus has a beautiful name and is the second planet from the Sun Antonyms

23. Some examples of synonyms and antonyms Synonyms Antonyms Angry Furious Happy Empty Vacant Full Windy Breezy Calm Old Ancient New Clean Washed Dirty

24. Exercise 1: Synonyms and antonyms Match the words with their synonym and antonym Synonyms Antonyms Pretty Smile Cold Friend Frosty Nice Grin Buddy Soft Early Black Never Always Hard Far White

25. Exercise 1: Synonyms and antonyms Match the words with their synonym and antonym Synonyms Antonyms Pretty Smile Cold Friend Frosty Nice Grin Buddy Soft Early Black Never Always Hard Far White

26. The language around the world Mercury is the closest planet to the Sun It’s the biggest planet of them all It is composed of hydrogen and helium Saturn Mercury Jupiter 1 2 3 1 2 3

27. 333,000 Earths is the Sun’s mass 9h 55m 23s Is Jupiter’s rotation period 386,000 km Distance between the Earth and the Moon

28. Desktop mockup You can replace the image on the screen with your own work

29. Tablet app You can replace the image on the screen with your own work

30. Smartphone You can replace the image on the screen with your own work

31. Prefixes and suffixes You can enter a subtitle here if you need it 03

32. Some vocabulary skills Despite being red, Mars is a cold place, not hot Mars It’s a gas giant and the biggest planet in the Solar System Saturn is a gas giant and is composed of hydrogen and helium Saturn Jupiter

33. A picture is worth a thousand words

34. Exercise 2: Prefixes and suffixes Move the prefix or suffix box to create new words Un Dis ness Im ful er Hope possible Slow like able Mad

35. Exercise 2: Prefixes and suffixes Move the prefix or suffix box to create new words Un Dis ness Im ful er Hope possible Slow like able Mad

36. A picture always reinforces the concept Use an image instead of long texts

37. Our team You can replace the image on the screen with your own Elena James You can replace the image on the screen with your own John Doe

38. Homophones You can enter a subtitle here if you need it 04

39. Exercise 3: homophones Fill in the sentences with the words from the box Pair Won Knew I have two brothers and ________ sister They’ve _________ the first prize! She asked me if I _________ her brother She’s eating a big, sweet _________ I’ve bought a _________ of_________ shoes Pear One New

40. She asked me if I _________ her brother I’ve bought a _________ of_________ shoes They’ve _________ the first prize! Exercise 3: homophones Fill in the sentences with the words from the box Pair Won Knew I have two brothers and ________ sister She’s eating a big, sweet _________ Pear One New

41. Languages in the world Earth is the third planet from the Sun English Despite being red, Mars is a cold place Chinese Neptune is the farthest planet from the Sun Spanish 50% 40% 10%

42. This is a graph Follow the link in the graph to modify its data and then paste the new one here. For more info, click here Mercury is the closest planet to the Sun Mercury Mars Despite being red, Mars is a cold place Saturn Saturn is composed of hydrogen and helium 56% 14% 30%

43. Different forms of communication Venus is the second planet from the Sun Oral Jupiter is the biggest planet of them all Visual Despite being red, Mars is a cold place, not hot Written 1 3 2 1 3 2

44. An arm and a leg I cried my heart out Keep your chin up Pulling your leg Exercise 4: idioms Connect each idiom with its sentence It was such a sad movie that I_________ ________ , I’m sure someone will find your kitten I cut my own hair because the hairdresser costs ________ I’m just _____________ . I didn’t really dye my hair blue

45. An arm and a leg I cried my heart out Keep your chin up Pulling your leg Exercise 4: idioms Connect each idiom with its sentence It was such a sad movie that I_________ ________ , I’m sure someone will find your kitten I cut my own hair because the hairdresser costs ________ I’m just _____________ . I didn’t really dye my hair blue

46. Whoa!! Mercury is the closest planet to the Sun and the smallest one of them all

47. Exercise 5: Latin and Greek roots Fill in the blank with the meaning of each root Bio Chron Geo Graph Phobia Photo Duc Form Grad Ques Rupt Spec Greek roots Latin roots

48. Exercise 5: Latin and Greek roots Fill in the blank with the meaning of each root Bio Life Chron Time Geo Earth Graph To write Phobia Fear Photo Light Duc To lead Form Shape Grad Step Ques To ask Rupt To break Spec To see Greek roots Latin roots

49. What are the conclusions? Mercury is the closest planet to the Sun Mercury It is composed of hydrogen and helium Saturn Is the biggest planet in the Solar System Jupiter Mars is a very cold place, not hot Mars

50. Does anyone have any questions? [email protected] [phone] yourcompany.com Please keep this slide for attribution Thanks!

51. Alternative resources

52. Alternative resources Photos Little boy taking notes from home Little kids looking up together Cute girl carrying yellow backpack and reads Junior standing with book in excitement Vectors Background of boy with drawings of school

53. Resources Photos Blonde kid sitting at his desk Smiling portrait of a girl holding an open book on her head looking to camera Stack of multicolored books on table Boy helping his friend with the books Vectors Back to school banners with drawings Language concept background

54. In order to use this template, you must credit Slidesgo by keeping the Thanks slide. You are allowed to: - Modify this template. - Use it for both personal and commercial projects. You are not allowed to: - Sublicense, sell or rent any of Slidesgo Content (or a modified version of Slidesgo Content). - Distribute Slidesgo Content unless it has been expressly authorized by Slidesgo. - Include Slidesgo Content in an online or offline database or file. - Offer Slidesgo templates (or modified versions of Slidesgo templates) for download. - Acquire the copyright of Slidesgo Content. Instructions for use For more information about editing slides, please read our FAQs or visit Slidesgo School: https://slidesgo.com/faqs and https://slidesgo.com/slidesgo-school

55. Instructions for use (premium users) As a Premium user, you can use this template without attributing S lidesgo or keeping the "Thanks" slide. You are allowed to: Modify this template. Use it for both personal and commercial purposes. Hide or delete the “Thanks” slide and the mention to Slidesgo in the credits. Share this template in an editable format with people who are not part of your team. You are not allowed to: Sublicense, sell or rent this Slidesgo Template (or a modified version of this Slidesgo Template). Distribute this Slidesgo Template (or a modified version of this Slidesgo Template) or include it in a database or in any other product or service that offers downloadable images, icons or presentations that may be subject to distribution or resale. Use any of the elements that are part of this Slidesgo Template in an isolated and separated way from this Template. Register any of the elements that are part of this template as a trademark or logo, or register it as a work in an intellectual property registry or similar. For more information about editing slides, please read our FAQs or visit Slidesgo School: https://slidesgo.com/faqs and https://slidesgo.com/slidesgo-school

56. This presentation has been made using the following fonts: Neucha ( https://fonts.google.com/specimen/Neucha ) Cabin ( https://fonts.google.com/specimen/Cabin ) #20298d #e83fa7 #27aeb7 Fonts & colors used #fec16d #c3f1ed #9e206d #fc8a70

57. Create your Story with our illustrated concepts. Choose the style you like the most, edit its colors, pick the background and layers you want to show and bring them to life with the animator panel! It will boost your presentation. Check out How it Works. Pana Amico Bro Rafiki Cuate Storyset

58. You can easily resize these resources without losing quality. To change the color , just ungroup the resource and click on the object you want to change. Then, click on the paint bucket and select the color you want. Group the resource again when you’re done. You can also look for more infographics on Slidesgo. Use our editable graphic resources...

59. JANUARY FEBRUARY MARCH APRIL MAY JUNE PHASE 1 PHASE 2 Task 1 Task 2 Task 1 Task 2 JANUARY FEBRUARY MARCH APRIL PHASE 1 Task 1 Task 2

60. You can resize these icons without losing quality. You can change the stroke and fill color ; just select the icon and click on the paint bucket/pen . In Google Slides, you can also use Flaticon’s extension , allowing you to customize and add even more icons. ...and our sets of editable icons

61. Educational Icons Medical Icons

62. Business Icons Teamwork Icons

63. Help & Support Icons Avatar Icons

64. Creative Process Icons Performing Arts Icons

65. Nature Icons

66. SEO & Marketing Icons