Persuasive Propaganda techniques

2. • Communication intended to
induce belief or action.
• Persuasion is the act of
getting a sentient being other
than yourself to adopt a
particular belief or pursue a
particular action.

3. Persuasive Techniques/

5. Trying to
convince viewers
that a product is
good because
“everyone” is
buying it.
“Jump on the bandwagon!!!”

6. In image advertising
the ad presents a desirable
situation or lifestyle in
order to convince the
viewers that if they use
the product, they too can
have that lifestyle
“You will laugh and be around beautiful people if you buy our product”
QuickTimeª and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

8. Repeating an
element within one
advertisement so
that viewers will
remember the ad and
will buy the product.
QuickTimeª and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

11. Card Stacking
• Telling the facts for one
side only (soda ads, never
mention empty calories)
QuickTimeª and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTimeª and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

12. Transfer
• A message attached to a symbol
(ad contains appealing images that are not directly
related to product, flower fields in a chevron ad for oil)
QuickTimeª and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTimeª and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

13. Humor satire; amusing instances
QuickTimeª and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

15. Symbols
• Associating the power of a cultural symbol with a product. (ie an American
Flag used in the ad to associate a product with patriotism.)
Scientific Language
• Ads using scientific sounding language to make a product seem more
effective.
Magic Ingredients
•The suggestion that a miraculous discovery makes
a product effective (diet ads)
QuickTimeª and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTimeª and a
TIFF (Uncompressed) decompressor
are needed to see this picture.