PERTEMUAN_1_KONSEP_MANAJEMEN_STRATEGIS.pptx

KONSEP MANAJEMEN STRATEGI

1. KONSEP MANAJEMEN STRATEGIS Dr. Mirza , ST,MM 01 FEB MANAJEMEN

2. Content : Perkenalan Kontrak perkuliahan Konsep manajemen strategis

3. Perkenalan Dosen : Nama = Mirza HP = 081223742557 Email = [email protected] [email protected] Mahasiswa nama = ……. Pekerjaan / bagian = ……… S1/ jurusan = ………

4. Kontrak Perkuliahan Absen = min kehadiran 80 %, maksimal terlambat 30 menit Bobot nilai absen = 10 % Tugas = 35 % UTS = 25% UAS = 30 % Jenis Ujian UTS/UAS = OPEN/CLOSE

5. Copyright 2007 Prentice Hall Chapter 1 The Nature of Strategic Management Strategic Management: Concepts & Cases 11 th Edition Fred David

6. Copyright 2007 Prentice Hall Art & science of formulating , implementing , and evaluating , cross-functional decisions that enable an organization to achieve its objectives Strategic Management – Defined

7. Copyright 2007 Prentice Hall Vision & Mission Strategy Formulation External Opportunities & Threats Internal Strengths & Weaknesses Long-Term Objectives Alternative Strategies Strategy Selection

8. Copyright 2007 Prentice Hall Strategy Implementation Annual Objectives Policies Employee Motivation Resource Allocation

9. Copyright 2007 Prentice Hall Strategy Evaluation Internal Review External Review Performance Metrics Corrective Actions

10. Copyright 2007 Prentice Hall 1. Adapting to change in external trends, internal capabilities and resources Achieving Sustained Competitive Advantage 2. Effectively formulating, implementing & evaluating strategies

11. Copyright 2007 Prentice Hall What kind of business should we become? Are we in the right fields? Are there new competitors What strategies should we pursue? How are our customers changing? Adapting to Change – Key Strategic Management Questions

12. Copyright 2007 Prentice Hall Vision Statement – What do we want to become? Mission Statement – What is our business? Key Terms

13. Copyright 2007 Prentice Hall Opportunities & Threats (External) Key Terms Analysis of Trends: Economic Social Cultural Demographic/Environmental Political, Legal, Governmental Technological Competitors

14. Copyright 2007 Prentice Hall Strengths & Weaknesses (Internal) Key Terms Typically located in functional areas of the firm Management Marketing Finance/Accounting Production/Operations Research & Development Computer Information Systems

15. Copyright 2007 Prentice Hall Means by which long-term objectives are achieved Key Terms Strategies

16. Copyright 2007 Prentice Hall External Audit Chapter 3 Internal Audit Chapter 4 Long-Term Objectives Chapter 5 Generate, Evaluate, Select Strategies Chapter 6 Implement Strategies: Mgmt Issues Chapter 7 Implement Strategies: Marketing, Fin/Acct, R&D, CIS Chapter 8 Measure & Evaluate Performance Chapter 9 Vision & Mission Chapter 2 Comprehensive Strategic Management Model

17. Copyright 2007 Prentice Hall Benefits of Strategic Management Financial Benefits Improvement in sales Improvement in profitability Productivity improvement

18. Copyright 2007 Prentice Hall Benefits of Strategic Management Non- Financial Benefits Improved understanding of competitors strategies Enhanced awareness of threats Reduced resistance to change Enhanced problem-prevention capabilities

19. Copyright 2007 Prentice Hall Provides basis on which policies can be devised to guide daily behavior and decisions in the workplace Business Ethics & Strategic Management Code of Business Ethics –

20. Copyright 2007 Prentice Hall Advantages of International Operations Absorb excess capacity Reduce unit costs Spread risk over wider markets Low-cost production facilities

21. Copyright 2007 Prentice Hall Disadvantages of International Operations Difficult communications Underestimate foreign competition Cultural barriers to effective management Complications arising from currency differences

22. Dr.Mirza , ST,MM