PET BUSINESS PLAN

#Petbusiness is one of the leading businesses in many countries like- UK, USA, India etc. People found it a symbol of status keeping pets at their personal as well as professional places.

2. So, are you planning to start your
PET Business??
Need the directions to plan the
business?
Let’s step an extra mile to reach
the milestones with
INFOCREST

3. Introduction
Petbusinessisoneoftheleadingbusinessesinmany
countrieslike-UK,USA,Indiaetc.Peoplefoundita
symbolofstatuskeepingpetsattheirpersonalas
wellasprofessionalplaces.Alargeamountof
revenueisgeneratedthroughthisbusinessas
peoplegetemotionallyattachedtothepetsand
keepthemastheirownfamilymember.Thus,gets
readytospendalotonthem.

4. Define your Business
Youmustknoweverythingregardingyourbusiness
i.e.Howyouaregoingtoimply.Acrispvalue
propositionisagoodgaugeofhowclearyouridea
is.Frameitinawayifyouhadtoexplaininone
minuteyourwholebusinesstoanyofthepotential
customerofaninvestor.

5. Develop a Business Model
Itisveryessentialtomodelyourbusiness.It
iswhereyouwillfindtheanswertothe
question-Howwillyoumakemoney?
Youmusthaveaclearideaaboutthe
followingquestions-
Whatareyouselling?
•Typesofpets:Dogs,Fishes,Cats,
Mice,GuineaPigs,Hamsters,Lizardsetc
•PetProducts:PetFood,Accessoriesetc

6. Whoareyousellingto?
•Marketplace
•BusinesstoBusiness
•BusinesstoConsumer

7. Market Analysis
Thereisfactwhichwouldmakeyouunderstand
theimportanceofMarketAnalysis-“there
hasneverbeenasuccessfulentrepreneurthat
didn’tunderstandhis/hermarket”

8. A profound Market Analysis requires a hardcore
MARKET RESEARCH
Thepetmarketissteadilyspreadingitsmarket
presenceinnumerouscountries.Withgrowing
trendsandmodernizepopulation,keepingpets
athomehasincreasedtoanextent.
•AccordingtoPFMACommissions,in2015,the
UKalonehave12millionhouseholdsthathave
pets.

9. •Thepetpopulationstandsouttobe58million.
The pets market does not stop here itself rather
it starts at this point-
•ResearchbyCapitalOnerevealedthatalmost
90%ofpeoplespendupto£50onextravagant
presentsfortheirpets.
•Britainisanationofanimalloversandtheysplash
outnearly£6bnayearontheirpets.

10. •Evenpeoplespentalotonpamperingtheirpets
asthepetgroomingmarketoftheUKalone
accountsfor£2.5bn.
•Healthistheforemostthingwhichmustbe
consideredwhenyouaretalkingaboutpets.The
amounttheBritishspendonpetshygieneis
growingrapidlyandispredictedtogrowto
£380mby2017,accordingtoPetsatHome.

11. Marketing Plan
Itisessentialforanybusinesstohaveaproved
MarketingPlanforittoachieveheights.With
rapidlyincreasingcompetition,itbecame
necessarilyimportanttoindulgenewandsavvy
marketingtacticsinthisbusinesstoattract
moreandmoreclients.

12. MarketingChannelsyoucanusetogainthe
attentionofyourcustomerdemographics-
Paidmarketing:
•PetShows
•Brochures/Flyers
•CarSigns
•ReferralSchemes
OrganicMarketing:
•SocialMedia
•ContentMarketing
•E-MailMarketing
•WebBlogger

13. Strength
Pet Friendly Store
Diversified Product
range
Affluent Customer
Base
Weakness
Steep Prices
Lacks Brand Identity
Opportunity
Pets Ownership
Hispanic population
Willingness to pay
Threat
Decline in Children
Household
SWOT Analysis

14. Financial Management
Thissectionisusedtoforecastthenet
income,salesandexpensesofyoure-
commercebusiness.Youshouldcreatea
monthlyexcelscheduleforthefollowing-
•Projected revenue
•Fixed expenses
•Variable expenses

15. Youmustanswerthefollowingquestionsabout
yourserviceoffering:
•Howmuchproductdoyouneedtosellperyear
tomeetyourincomegoalsforthebusiness?
•Whatarethemarginsonyourproduct?
•Whatisthelifetimevalueofacustomer?

16. •Howmuchcanyouspendtoacquirecustomers?
•Doyouhaveanybigcapitalexpendituresearly
onthatwouldrequireyoutoneedtobringin
investors?
•Canyouimprovegrossmarginsbymakingbigger
ordersfromyoursuppliers?

17. GET YOUR COPY OF PLAN TODAY!!
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