Peyton Moore - STP Model of Marketing.pdf

This slideshow explains what STP is and how is is related to marketing. Models and in-depth explanations are used to help with ones better understanding.

1. STP Model for Marketing
Peyton Moore

2. What is the STP Model of Marketing?
A marketing model
that redefines whom
you market your
products to, and how

3. The 4 components of Market Segmentation

4. PEST
A framework used to
determine the political,
economic, social and
technological factors that
could affect a business
now and in the future

5. Target Marketing Planning

6. Difference between Market Segmentation & Target Marketing

7. What is Positioning?
Market positioning is a
strategic exercise we use
to establish the image of a
brand or product in a
consumer's mind.

8. What is USP?
A unique selling point
(USP), also called a
unique selling
proposition, is the
essence of what makes
your product or service
better than competitors.

9. Points of Difference (POD) & Example
A point of difference is a
factor of products or
services that establishes
differentiation.
Differentiation is the way in
which the goods or services
of a company differ from its
competitors.
EX: A cell phone with a
folding screen might
appeal to particular
consumers, and this
design can differentiate it
from competitors.

10. Points of Parity (POP) & Example
EX: Unlimited miles so as to avoid unexpected charges.