Phree Deck April Global_MXR Pitch Deck 2024.pdf

Madhureeta Anand - Founder & CEO

1. The world’s most powerful community-powered safety ratings app and safety data company.

2. We often wonder…
“My daughter is stepping out, is this a safearea?”
“How safeis it to take this route on google maps at night?”
“My sister is planning a trip, is the area she is living in, safe?”
“I’m traveling to Paris, how do I choose the safestneighborhood?”
“I’ve just shifted to <a city>, how safeis it?”

3. Unsafe spaces affect women, travellers and more vulnerable groups
[kids, LGTBQA+ community, elderly] more severely: harassment,
violence and other crimes can occur in public spaces.
women have experienced
sexual harassment in a
public place, globally
1 in 3
Women do not travel solo
because they FEEL UNSAFE
70%
Loss in GDP due to women’s
non-participation in the
workforce
1.5 Tr

4. Online ratings and reviews exist for almost everything!
RestaurantsAmbienceFoodMusicProducts
HotelsServicesWorkplaces
Mostly aggregated by companies like Google [88% of the industry], Quora,
Amazon.com, Glassdoor, Yelp, Product Hunt, Booking.com.
CleanlinessAccessibility

5. But no reliable data or platform
exists for people seeking safety-
related information when they
step out or travel.

6. Existing personal safety apps offer interventions either at the time of the event or post-event, so they
may reduce a user’s fear of crime but have limited usefulness in reducing vulnerability to being
victimized.
Hardware
For
Alert/SOS
Passive Streaming
Parachute
Wearsafe
Safety Pin
(NGO)
Strava
Technology
bSafe
Location tracking, personal alarms,
continuous live streaming, crowd-sourced
hot-spot data, and geofencing are the
most common existing features.

7. The global safety apps market is growing at
8% to reach $72 Bn by 2030
77%
smartphone owners
use navigation apps
$8Bn
Global API market
by 2026
Demand drivers:Advanced real-time technology, availability of
smartphones, information seeking users, rise in usage of ratings,
rise in student crime or crime against women and vulnerable
groups
94%
Women between
16-24 have a
smartphone
3.9Bn
Women in
the world
75%
Women are
above 15

8. Phree has built the easiest, most powerful way to make the world safer for
everyone. Especially women, travellers and vulnerable groups.
Community-powered ratings of streets,
localities and establishments.
App launched in 2022

9. For anyone seeking safety-related information in their city or explorers.
Quick Sign-up
Explore Maps for safe spaces:
red is unsafe,
blue safe,
grey is unmarked
Or select a street,place or area you
want to rate.
Mark as SAFE or UNSAFE and select WHY.

10. We come equipped with an SOS button and alerts on unsafe streets!
Phree Alertskeep you notified if a place is
unsafe or nudge you to rate a place, street or
establishments around you
Phree Filter on your favourite third party
applications will help you pre-select the safest
routes, restaurants, rides and more.
To be launched

11. We’re gamifying the user journey to increase the frequency of ratings
Win rewards as you rate!

12. PSI or Phree Safety Index
How are we defining what’s safe or unsafe?
Phree’s Safety Index for UNSAFE places
●Eve teasing/sexual
harassment/flashing
●Previous violence and crime
●No street light/lonely street/lack of
security
●Unruly crowd
●Alcohol & drug abuse
●Misuse of vacant areas
●Presence of illegal activity
Phree’s Safety Index for SAFE places
●Ample security
●Presence of women and families
●Densely populated space
●Adequate street lights

13. Solid team with 20+ years extensive experience in mobilising communities, access to
influential industry luminaries and building tech products
Madhureeta Anand, Ex-filmmaker, Champion for gender and diversity [India]
Pradeep Bakshi, MD Trantor Inc [Palo Alto]
Founder, CEO
Co-founder, Advising CTO
20+ years in Software Services, Consulting, Global Delivery, Hi-Tech, and
Manufacturing, Logistics and Financial Services Industries.
20+ years in film writing, producing and founded and sold 0110 Digital Film
festival. Her last released film, "Kajarya", is an Award-winning narrative feature
film that had a theatrical release in India in December 2015 and was on Netflix
for two years and is now available on Amazon Prime.
Ex-Stanford University

14. Since our launch in 2022, we have focused on improving UI UX and defining
universal parameters of safety to increase objectivity of the ratings as we scale.
Available
Worldwide
31,600
Ratings
15,000
downloads
Raised 45K$
Angel investment
Registered with Start-up India : Selected: AWE Tech Spark Programme
Phree Journey Millstones
App rating: 5
Phree App Available on iOS App
Store and Google Play Store
POC completed in Delhi/NCR
Digital Assets in place including
robust social media
All corporate compliances
completed
Plan for Global launch ready.

15. Our Collaborators and Advisors
Global and Local Collabs and Board of Advisors
Corporates and
Start-ups
DLF Real Estate
SALT (App)
MyGlamm
Google
BLP
Cyber Hub
NGOs and Social
Organizations
LajjaDiaries
Red Dot Foundation
Talentnomics
One Billion Rising
Jagori
Sangat
Some of our Advisors:
TejpreetChopra
CEO, Bharat Light & Power
Pia Singh
Chairman, DLF Foundation
Future Collaborations: Girl Rising, UN Women, Local Govt Bodies, Law Enforcement,
Urban Mobility Companies, Dining platforms and travel and hotel platforms.
<Invested in our F&F round>
Shireen Vakil Miller
Ex-Head o f Safety, Meta

16. Leveraging such powerful data over time, will allow us to command a gold
standard for safety and integrate bookings via the app itself in the future
Phree Safety Certification
Third-party API
Advertising/ brand tie-upsDec 2024 [at 100K downloads]
Feb 2025[at 500K downloads]
Aug 2025 [at 1M downloads]
PhreemiumUnlocks at 100 ratings for the user
Monetisation Path

17. In the next 12 months, we planto grow the presence of ratings, downloads and
DAUs
Raising $500K to grow to 100K+ downloads

18. Making the world safer for everyone.