Pineapple Resort Business Plan

1. Pineapple Resort Business plan presentation Yong Park Shaniqa Roane Jared Ross Sakura Shu Chenee Stone Raihan Taleb

2. Organization Chart

3. Mission Statement P rovide a superior hospitality experience Ensure guests ’ maximum satisfaction Create positive work environment Achieve results to satisfy guests , employees, and investors

4. Executive Summary 250 r oom hotel Myrtle Beach, South Carolina E xceptional , friendly, and relaxing environment Moderately priced

5. Executive Summary Cont’d Combined with an in-house restaurant, a hotel shop, quick check-in/check-out, we are currently seeking investment funds to renovate our guest rooms, conference rooms, business services, in-room mini-bars, and leisure club. With the new amenities we are adding into our hotel, the Pineapple Resort will build the fundamentals of a highly profitable hotel venture.

6. Management Profile E xtensive hospitality backgrounds E nsure all aspects of the hotel are managed appropriately Differentiate the type of services offered at our hotel from our competitions Build our reputation and attract frequent business and leisure travelers

7. SWOT Analysis S W T Strengths Opportunities Threats O Weaknesses

8. Why Franchise? Better training for employees Established business model Increased capital opportunities Low capital overlay Brand Recognition

9. Hilton Hotel & Resorts One of the most recognized name in the industry 92 Years of experience Target business and leisure travelers Meet one of their criteria of locating at the vacation spot Our amenities

10. 1 st Mortgage

11. 1 st Mortgage

12. 2 nd Mortgage Renovation Capital Cost Percentage Leisure Club $838,093.74 42% Conference Room $501,875.00 25% Others $660,031.26 33% Total $2,000,000.00 100%

13. 2 nd Mortgage

14. Current Strategies After speaking with our guest speakers, we have made many adjustments in terms of our strategies for the current year. Analysis Our Numbers Understanding Our Revenue Focus on Staff and Guest Satisfaction Focus on Marketing Direct Sales Force Business Press Room Rate Adjustment to Fit Off-Peak Seasons Increase Conference Room Rate Per Guest

15. Hotel Reflection Year One 20% Occupancy Revenue- avg. $ 250,000/Month Gross Operating Profit 11.88% REVPAR $27.18 Current 40% Occupancy Revenue-avg. $ 600,000/Month High Staff Satisfaction Gross Operating Profit 50% REVPAR $41.67

16. Last Year’s Financial Q 1 Q 2 Q 3 Q 4 Room Sales $ 368,105.00 $ 645,115.00 $ 745,225.00 $ 492,465.00 Food Revenue $ 112,983.00 $ 1,139,172.00 $ 401,753.00 $ 184,603.00 Beverage Revenue $ 55,561.00 $ 102,897.00 $ 131,656.00 $ 75,987.00 Other Sales $ 7,959.00 $ 15,139.00 $ 19,747.00 $ 11,432.00 Total Revenue $ 544,608.00 $ 1,902,323.00 $ 1,298,381.00 $ 764,487.00

17. Last Year’s Revenue

18. Team Reflection Up & Down Experience Success = Team Effort What We’ve Learned Communicate Effectively • Have Fun Be Open-Minded • Adjust A ccordingly Be Creative • Use W ork E xperience Take Chances Make Educated Decisions Voice Y our Opinion

19. Sources HOTS Scorecard HOTS Online Financial Statements Official Hilton Worldwide Website HOTS Online Handbook