Pinterest! What is it?

An analysis of opportunities and an overview of Pinterest.

http://planninghunter.tumblr.com/

1. OTHER SOCIAL
NETWORKING? WTF?!
PINTEREST. OTHER SOCIAL NETWORKING? WTF? BRUNO LOBO | 2012 | C.C. BY-SA

2. WHAT IS IT?
DO YOU REMEMBER THIS?
THE OLDEST PINBOARDS
OF PHOTOGRAPHICS
BRUNO LOBO | 2012 | C.C. BY-SA PINTEREST. OTHER SOCIAL NETWORKING? WTF?

3. is many borders with images.
Like the oldest pinboards.
Genius! But, what is the
difference?
BRUNO LOBO | 2012 | C.C. BY-SA PINTEREST. OTHER SOCIAL NETWORKING? WTF?

4. The difference is the organization,
selection and categorization of images.
BRUNO LOBO | 2012 | C.C. BY-SA PINTEREST. OTHER SOCIAL NETWORKING? WTF?

5. You can following all
post.
BRUNO LOBO | 2012 | C.C. BY-SA PINTEREST. OTHER SOCIAL NETWORKING? WTF?

6. Or you can follow a few borders.
BRUNO LOBO | 2012 | C.C. BY-SA PINTEREST. OTHER SOCIAL NETWORKING? WTF?

7. Is marketing too, any products will sale in the site.
The photos carry a price and when clicked open the brand's site.
BRUNO LOBO | 2012 | C.C. BY-SA PINTEREST. OTHER SOCIAL NETWORKING? WTF?

8. Here you can
browse products by its price.
BRUNO LOBO | 2012 | C.C. BY-SA PINTEREST. OTHER SOCIAL NETWORKING? WTF?

9. And choose your products and buy
them on the site.
BRUNO LOBO | 2012 | C.C. BY-SA PINTEREST. OTHER SOCIAL NETWORKING? WTF?

10. This social
network is really
running?
PINTEREST. OTHER SOCIAL NETWORKING? WTF? BRUNO LOBO | 2012 | C.C. BY-SA

11. The first
numbers
and
opinions:
+100
Brands have a
boards in the
site.
10
MILLION
Unique visitors, monthly,
faster than any independent
site in history.
97%
Of Pinterest on
Facebook are a
woman fans.
“In fact this personal experience teaches me
something about Pinterest: It invites a lot more
interaction because of all the options you see as
soon as you arrive. [...] The things you like stand
out easily. It’s also new every time you log on, so
there are always new things to – as my friend put it
– ‘peruse.’” Ad Majorem Blog.
“A recent study by Shareaholic shows that
Pinterest is driving more referral traffic than
Google+, YouTube, Reddit, and LinkedIn —
combined.” comScore.
PINTEREST. OTHER SOCIAL NETWORKING? WTF? BRUNO LOBO | 2012 | C.C. BY-SA

12. And, boring
graphics:
PINTEREST. OTHER SOCIAL NETWORKING? WTF? BRUNO LOBO | 2012 | C.C. BY-SA

13. “Pin things you really love.”
This is the recommendation of Pinterest.
NOW THE RULES!
PINTEREST. OTHER SOCIAL NETWORKING? WTF? BRUNO LOBO | 2012 | C.C. BY-SA

14. OPPORTUNITY
ANALYSIS
PINTEREST. OTHER SOCIAL NETWORKING? WTF? BRUNO LOBO | 2012 | C.C. BY-SA

15. SIMPLE SALE
See the picture and click on it.
Done, and you go for the
ecommerce.
Here we are not talking about marketing in website, so use the price area
as a showroom for your products and your profile as an aggregator
bringing visual experience, intimacy about your service with your
customers and expose their products. But attention:
You will only make your product
relevant if attract the eyes first.
Any company that works with product
catalog or a varied mix of products
can use the Pinterest as a way
of dissemination.
If your catalog is very extensive you need
decide which segments you will explore.
PINTEREST. OTHER SOCIAL NETWORKING? WTF? BRUNO LOBO | 2012 | C.C. BY-SA

16. The numbers show us who the women use the social networking
more than men. And the subjects more shared are: design, foods,
clothings, dresses (wedding dresses), fashion, house and
furniture, photographies and other things.
WOMEN
The first heavy users of
Pinterest
If your brand have women as public you can use this opportunity. Pay
attention! The men are getting to know the network and the number
of users has grown, do not think an audience is to be discarded.
PINTEREST. OTHER SOCIAL NETWORKING? WTF? BRUNO LOBO | 2012 | C.C. BY-SA

17. SIMPLE SHARED
AND SOURCE
Remember the day that you have concerned with numbers of
"followers", "retweet”, "shared" or "like". Now imagine a social
networking making everything easier.
We don’t have to care if a person follows you or not. Your pin
will arrive on their screen through other people, by the search
for tags or categories.
The most important is the content. Make good pins,
beautiful ones, and your content will be repin!
PINTEREST. OTHER SOCIAL NETWORKING? WTF? BRUNO LOBO | 2012 | C.C. BY-SA

18. Your visual language can be building by using the Pinterest.
Which feelings expressed your brand? How an action can
transformer your business? What moment explains your service?
All answers will be given using photos and pictures.
Your job of curator will make the Pinners understand your brand
as you want to express it. The responsability is yours.
HOW DO YOU
WANT TO BE SEEN
BY YOUR
CUSTOMERS?
PINTEREST. OTHER SOCIAL NETWORKING? WTF? BRUNO LOBO | 2012 | C.C. BY-SA

19. MAKE A
SURPRISE
You have a pinboard in your hands. The Pinterest is the same
thing. Invent. Play with all the images. Tell us an interesting
story. Explore what we called Storytelling!
PINTEREST. OTHER SOCIAL NETWORKING? WTF? BRUNO LOBO | 2012 | C.C. BY-SA

20. BRUNO LOBO PINHEIRO
PLANNER
[email protected]
Skype: lobo-pinheiro
Linkedin: br.linkedin.com/pub/
bruno-lobo/23/891/375/
PINTEREST. OTHER SOCIAL NETWORKING?
WTF? by Bruno Lobo Pinheiro is offer with
Creative Commons - Atribuição-
CompartilhaIgual 4.0 Internacional.