Piramal healthcare

company analysis off piramal healthcare.
i had completed this as a college project

1. MARKET SURVEY ON PIRAMAL HEALTHCARE PRESENTED BY:- YOGESH SAHU UNDER THE GUIDANCE OF Mr. ASHISH GUPTA (ASSISTANT PROFESSOR) DEPARTMENT OF BUSINESS MANAGEMENT Dr. HARI SINGH GOUR UNIVERSITY, SAGAR

2. Table of content 1.Executive summary 2.Market analysis Market analysis Analysis of current and potential competitors Environmental analysis 3.Marketing plan Description of market opportunity Product strategy Pricing strategy Distribution strategy Marketing communication and promotional strategy

3. 4. Technological issues Trends Impact on product offering 5. Financial performance Sakes volume forecast Marketing and service provision costs Estimated income

4. Executive summary Summary of market Opportunity Product Pricing Distribution

5. I. Market analysis 1. Segmentation approach Individual and corporates seeking pharma products Consumer healthcare products Medicienes

6. 2. Need by segment 3. Segment potential Pharma Solutions Rs. 2,007.7 crores of company sales. Critical Care Rs. 756.8 crores of company sales. Consumer Products Rs . 356.7 crores of company sales.

7. Competitors Name Sales turnover (in mil.) Net profit (in mil.) Total assets (in mil.) GlaxoSmithKline ltd 513.51 71.39 319.82 Cipla 1523.12 177.55 2283.8 Ranbaxy laboratories 1039.04 -133.04 1072.9

8. Environmental analysis Technology Social Industry Political and legal

9. II. Marketing plan 1.Description of market opportunity Description of need Description of market potential Description of product concept

10. 2. Product strategy Description of product Piramal Healthcare Customer Healthcare product Kids care product Pharmaceutical

11. Objectives Features and benefits Product quality strategy Product service strategy Competitive positioning of brand Estimated cost

12. 3.Pricing strategy Skimming v/s penetration Competitors issues

13. 4. Distribution strategy Manufacturers Consumers Direct link wholesaler Wholesaler Retailer

14. Channel co- marketing and relationships Cost Competitors issue

15. 5. Marketing communication and promotional strategy Overall promotional objective Advertising Personal selling Sales promotion

16. THANK YOU