Pitch Deck - Uploadable.pdf its an medical device

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1. 01
Superceuticals Pvt Ltd
Pitch Deck Jan‘23
•In the business of delivering consumer centric healthcare
•Incubatedby AIC IIT Delhi
•Supported by DOT & CDOT

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Domestic Medical Tourism
The Indian Healthcare Problem
INR 20,000 Cr spent on medical travels.
~85% done by Tier 3 & Rural dwellers.
02
NSS Organization -2010
What?
Leading to:
High Time
Input
Seeking Efficacy
And Efficiency
Negligible Health
Care Facilities
Unscientificpractices
& quacks proliferation
Lack of
Doctors
Low Doc To
Pop Ratio
+ + =Opportunity
High time requirements, lack of healthcare facilities and
technical manpower force medical travels.

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The Bulk Dilemma
Reason For Scarce Medical Facilities
03

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04
Healthcare for everyone
Our Offering
ALL INCLUSIVE HEALTH KIOSK
Consultation & Diagnosis
Live
Consultation
Instant
Prescriptions
Practically Instant
Diagnostics
Pathologist
Verified Reports
Cloud
Storage
Cost
Saving
Time
Saving
Nationally &
Internationally
Certified
SC-AN

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47% from
Unorganized
labs
09
The Delivery
Application to view it all
Doctor Application Patient Application

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05
The Road Map
We Are Tech Heavy
SUPERCEUTICALS TECH ROAD MAP
SC-AN
Mobile App
Data Collection &
Analysis
Development of Plug
& Play Modules
Roll Out
•A customer experience app
in multiple Indian
languages to facilitate
“Healthcare to all”.
•Health tracking and vitals
monitoring.
•Prescription and testing
prompts to create a
trusting environment.
•Progress: Ongoing HR
acquisition; high level
architecture ready.
•AI inculcated into the
system to asses patient
data, health, vitals,
prescriptions, demography
and susceptibility to
deliver personalized
insights.
•AI training based on data
to create a health bot.
•Data collected and
monetized.
•Plug and play modules for
inculcating additional
diagnostic and radiological
parameters to be
developed.
•Deployment in existing SC-
AN units to cater wider
audience and increase
revenue.
•Automated blood
collection system.
•Roll out of trained AI
health bot in app to
provide naturopathic,
ayurvedic and
homeopathic suggestions
to patients.
•Health bot for doctors for
suggestive diagnosis.
6 Months 0-12 Months 12 Months 15Months

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The Intelligent Doc
A huge experience
SOLVING INTELLIGENTLY
06

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Jadon
Atman
He is a biochemist, with
experience in operations,
research and product
management.
Dr. Kaur
Rupinder
She is an MD, MBBS and an ex –
IPS with a large experience in
rural India and medicine.
11
Making It Happen
The Team
Singh Rrachnna
She is a business veteran with
experience in marketing, sales
and operations.
Tripathi
Rohit
He is a business veteran with an
experience of more than 22
years and with a PGDM in
marketing and pharmacy.

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12
Making It Happen
The Team
Kumar
Vijay
He is a gold medalist IITianin
mechanical engineering with a
rich experience in machine
design.
Singh
Siddharth
He is a software engineer with
large knowledge in Python and
ML.
Singh
Rekha
She is an administration veteran,
social worker and an academic.
Bhattacharjee
Chandan
He is a veteran electrical
engineer with experience in
leadership and in sales.

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Immediately
Addressable
Market47% from
Unorganized
labs
09
The Market Is The Real India
The Opportunity
INR 46K
Crore
(Pathology)
16% 47% 37%
Regional & National
Diagnostic Chains
Cater to Metropolitans aggressively
& have lower presence in tier 2 & 3
cities and rural India.
Hospital
Laboratories
Extremely low footprint in
underdeveloped areas.
Concentrated in Metros.
Unorganized
Laboratories
Do not follow standard SOPs and
have high manual intervention in
testing.

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10
How Do We Earn
We Deliver Where Others Can’t
FOCO:
Franchise installed
company operated
system.
COCO:
Company installed
company maintained
system
Service
Model
Government
Sales:
PHCs, CHCs,
Institutions.
Corporate Sales:
Under CSR with
income from
consumables and
service.
Direct
Sale
Data Collection:
Data used for research,
analysis and development
under HIPAA.
Provider Listing:
Preferential listings to
healthcare providers.
Other
Streams

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11
What We Do
The Service Paradigm

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12
What We Do
The Sales Paradigm

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14
What We Make
Breaking It Down
Our Assumptions:
50 units deployed in strategic clusters.
•COGS remains the same.
•Depreciation is off our books!
•Strategic Marketing cost at full blast!
•Brick and Mortar infrastructure would be
provided by deployment partner.
•Reports/ day target is met regularly.
•Technology helps in retention and indirect
marketing.
•We are responsible for everything from
sourcing to the printing of reports.
•Profit is assuming the current standard pricing,
we plan to charge a premium for faster results.
•Revenue doesn’t account for other
streams like consultations, listing and data
creation and analysis.
Unit Economics
Revenue INR2,00,000
COGS INR57,770
Operator INR22,898
Utilities INR9,375
Strategic Partnership & Commisson INR63,467
Maintenance & Insurance INR9,375
Reporting INR950
Downtime INR2,674
Profit/ Loss INR37,983
Percent Margin of Revenue 18.95%

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15
What’s Going Around
The Competitive Landscape
Competition’s
business model is
built on:
•Building basic self
check kiosks.
•Heavy focus on
government sector.
•Targeted markets
include bus stops,
airports, railway
station, etc.
•High internet
dependency.
•Tech Light.
•Not focused on
providing a complete
solution.
Competition’s
business model is
built on:
•High-end capital-
intensive labs.
•Hub and spoke model
for sample collection.
•Requires formally
trained manpower.
•Require extremely high
sample volumes per
unit.
•Require a controlled
environment to set up.
•Focused on
metropolitans with easy
logistics, HR and reach.
There is no all-inclusive medical system in the market, we are the first!

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Thank
You!
Atman Jadon
Co-Founder
M [phone]
[email protected]
RrachnnaSingh
Co-Founder
M [phone]
[email protected]
www.superceuticals.in

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i
What We Are & What We Aren’t
Our Market Position
0
1
2
3
4
5
6
7
8
Low Medium High Very High
Financial Commitment
Time For Complete
Diagnosis
Market Placement
Hospitals
SC-AN
Diagnostic
Chains
Standalone
Labs
Rural
Set-up
We Are:
A kiosk based healthcare system to provide
quality healthcare to everyone.
Faster, convenient & accurate
We Aren’t:
Slow as a conventional lab with sample
collection and transport.
Not anat home, unregulated testing system.
In a market with heavy dependence on
time and cost intensive systems,
we provide results in a blink!

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Additional
Slides

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The Scaling Protocol
A Template To Replicate In Every Area
Survey and
Profiling
•Area screened for
OPD, diseases, etc.
•Doctors profiling.
Partner
Screening
•Screened for
OPD, popularity,
presence and
location.
HR &
Training
•Local personnel
onboarded and trained
as operator and
technician.
•Area head pre-
appointed and trained.
Local
Marketing
•Print media
and
showcasing.
SC-AN
Deployment
•SC-AN
deployed in a
functional
environment.
i

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ii
The Inauguration
By the PM himself

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iii
The Walkthrough
Demonstrations
Department of
Science and Technology
Sh. Dr.Mansukh Mandaviya
Minister of Health
ShPK Mishra
Principal Secretary to the PM
LftGen. Ponnappa
Signals
ShAK Tiwari
Member Technology, DOT
Brigadier Bedi
Ministry of Defence
Government of
Philippines
ShPunya SalilaSrivastava
Add. Secretary, PMO

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iv
The Walkthrough
Demonstrations
PHC LadiwaliShHasan Mushriff
Minister of Rural Development, MH
Shimla Village Health Centre PHC Matiyana CDOT
Hospital Mahoba