Point Of View- Powerpoint 7.12.24.pptx-AJ

Point of view on CSR

1. Digital Marketing, Corporate Social Responsibility, Ethics Created By: Adam M. Johnson

2. What is Digital Marketing? Forbes Stated that Digital Marketing, “ Also known as online marketing or internet marketing, digital marketing communicates messages through digital channels accessed through electronic devices, including phones, computers and tablets.” https://www.forbes.com/advisor/business/what-is-digital-marketing/

3. Why is Digital Marketing important? Digital Marketing is vital to the success of businesses in modern times, the reasons are: It is cost effective- it helps companies save money on marketing than the traditional way. It has a better ROI (Return On Investment) It is more targeted- the data collected from social media sites helps these companies to be able to push targeted ads to the user.

4. Can Digital marketing get more views than traditional ways? Yes, it has been proven to be more visible. It also helps companies stand out from their competitors. These ads can be used to show the companies goals, which could include lowering emissions, or reducing their waste. The companies can use features like google analytics to see their targeted marketing products and can see what works as well as what does not work.

5. Is there any downsides to digital marketing? Well yes, everything can have downsides. Some for digital marketing include: Competition can see your ads and products, this can cause an increase in competition. Negative feedback- while digital marketing makes accessibility easier, it also causes more people to judge the products or be able to easily leave bad reviews, which can be good or bad. Email overload- some digital marketing includes sending emails and thus sometimes it causes emails to get overloaded with thousands of marketing emails, which will make your email almost non-existent in the eyes of the email holder.

6. What is Corporate Social Responsibility? According to HEC Paris “Corporate Social Responsibility (CSR) is commonly defined as a business model in which companies integrate social and environmental concerns in their business operations and interactions with their stakeholders instead of only considering economic profits. CSR became mainstream in the 2000s” https:// www.hec.edu /en/faculty-research/centers/sustainability-organizations-institute/think/so-institute-executive-factsheets/what-corporate-social- responsability-csr #:~:text=Corporate%20Social%20Responsibility%20(CSR)% 20is,became %20mainstream%20in%20the%202000s.

7. Can Corporate Social Responsibility help companies? Yes, there are numerous ways in which CSR can positively impact the view that customers have on the company: Can enhance customer loyalty- the customer knows that the company acts in a good way Brand differentiation- example: if the company participates in a trash cleanup day, customers would affiliate your company with substantiality over other competitors who don’t do that.

8. Are there other ways that CSR can help companies? Most of the talk around Corporate Social responsibility is around the Ethical ways in how a company treats their employees. If a company does a great job enforcing ethical practices, this can make employees satisfied. Without satisfied employees, there would not be efficient work. This can also help to improve the quality of the product, because employees would care more about the financial outcome the product has for the company.

9. Is Carbon Footprint part of CSR? In more modern times, it has been stressed upon companies to lower their carbon footprint. This is being seen by customers as well. It can cause the company to be more attractive to those who care about the environment, thus causing more sales.

10. What are some top companies who value Corporate Social Responsibility? Ben and Jerry’s ice cream- they use only fair trade ingredients Lego- uses plant based material for their products Cisco- helps the less fortunate and the homeless Toms- donates a pair of shoes to kids in need on each purchase Coca-Cola- they aim to reduce their carbon footprint by 2030 by 25% These are just a few of millions of companies who are working hard each day to make sure their companies are enforcing Corporate Social Responsibility.