POPULARITY OF ONLINE FOOD ORDERING AND DELIVERY SERVICES-.pptx

a comparative study on zomato, swiggy and uber eats

1. POPULARITY OF ONLINE FOOD ORDERING AND DELIVERY SERVICES- A COMPARATIVE STUDY BETWEEN ZOMATO , SWIGGY , AND UBER EATS Authors: Ashish Raina, Varinder Singh Rana, Dr. Arun Singh Thakur

2. Introduction Dependency on technology has led customers to use online food delivery options to customize their meals to their preferences and get them to reach their doorsteps with a few clicks on mobile devices . Zomato :- Zomato was started by Deepender Goyal and Pankaj Chadha in the year 2008 in India. It is a restaurant search and discovery service providing restaurant locations and menus to customers along with images of the food dishes and reviews given by previous customers. Zomato has reached heights of success and is operational in 24 countries around the globe. Swiggy:- Nandan Reddy, Rahul Jaimini and Sriharsha Majety from Bangalore have started are the founders of the food delivery company Swiggy. Uber Eats:- Uber Eats on the other hand is an American online food delivery service based in San Francisco, California. Uber diversified as a food ordering and delivery service under the name stylized as UberEATS in the year 2014.

3. Literature Review Serhat Murat Alagoz & Haluk Hekimoglu (2012): . Researchers have used Technology Acceptance Model (TAM) model to study the online food ordering system. Ease and usefulness of online ordering and delivery services have been emphasized as a major factor in the acceptance and growth of these services. Varsha Chavan et al. (2015) : Smart device-based interfaces on business management and service delivery have concluded them as a supporting factor for restaurants in taking orders and delivering food with more convenience. Authors have stated online services as the more convenient, user-friendly, and effective tools for food businesses. Ansar Z. & Jain S. (2016) : Research has mentioned that more than 400 food delivery apps are nurturing in India with a funding of about $120 million from venture capital firms and other such investors. Considering the fact that a minimum of 3 meals are consumed by each individual in a day the food industry is called a repetitive business industry which attracts the interest of investors and entrepreneurs towards this growing business segment.

4. H.S. Sethu & Bhavya Saini (2016):- . The study emphasized the online food ordering and delivery services helping students with time management and having their favorite food at any time of the day. Leong Wai Hong (2016):- Studies have been published the online food ordering and delivery services as an efficient system to improve the productivity and profitability of restaurants through online marketing and business strategies.

5. OBJECTIVE To study customer satisfaction amongst the people ordering food from Zomato, Swiggy, and Uber eat in various cities.

6. Research METHODOLOGY Primary data which is the basis of this study was collected in the form of questionnaires filled out by random customers of online food ordering and delivery services from different cities. Out of 250 circulated questionnaires 161 complete responses were collected from the respondents from the research area.

7. Data Analysis

8. LIMITATIONS OF THE STUDY A sample size of 162 respondents is enough to gauze the reviews and satisfaction of customers living in different cities but keeping in view social and cultural variations amongst the population, the results of the study cannot be generalized to each and every part of cities or its adjacent locations

9. Conclusion On the basis of responses from the customers of online food ordering services in this particular research, it is concluded that Zomato is the most successful food ordering online service in different cities. Customers have reported Zomato as the most active online food delivery service availing maximum promotional offers in terms of discounts, with courteous and professional delivery staff as well as support customer care. Respondents have also chosen Zomato for providing the best packaging materials and overall customer satisfaction over Swiggy and Uber eats in different cities .

10. recommendation The ways through which Zomato can overcome its limitation are: There are three major growth drivers. One is, of course, the increased smartphone penetration which will get more users onto the platform. The second growth driver is penetration into Tier-II and Tier-III markets. The third growth driver is increased frequency. In metro cities, the penetration of online food delivery is somewhere close to 60-70%. So the only way to get growth in the top 10 cities would be increased frequency. If you put all these three things together, you can easily get grow 

11. Thank You