Porter’s industrial analysis and porters generic strategy pptx

porters Industrial analysis-Buying power of buyers, suppliers,bargaining power of competitor, threat of new entrants, possibility of using substitutes MBA#
porters generic strategy-Overall cost leadership, Differentiation strategy, focused strategy#
strategic management# Marketing# MBA notes#Strategic management notes

1. Porter’s industry analysis Attractiveness of industry and company’s competitive position within that industry

2. Porter’s generic strategy

3. 1. Overall cost leadership Company’s objective is to have low cost price compared to competitors,

4. 2.DiFFERENTIATION STRATEGY Attempts to offer something unique Eg. Patagonia

5. 3.FOCUSED STRATEGY Special group of customers, particular product line, specific geographic region