Post-modernism concept for media and communication students

media, culture and society

1. Postmodernism -as a heterogeneous field

2. Baudrillard and Althusser Arrival of consumer cultures High and low art, profound and the superficial, culture and commodity, the signifier and signified Debate on humanist and structural Marxism. Althusser’s rejection of socialist humanism and his path breaking concept of Ideology

3. Post modernism Social humanism is essentialist and teleological Working class as privileged subject of history. Human beings are alloted places in the already existing social structure. Negates the notion that human beings have nature that is not determined by social practices. Western Capitalist societies reproduce Dominant institutional relationships

4. Consumer culture and postmodernity Althusser: Ideology converts ‘human beings’ into ‘subjects’. Ideology is not the mirrored inversion of real but our imaginary and symbolic relation with shared conditions of existence. Our advertising is fed by postmodernism in all the arts and inconceivable without it," - Fredric Jameson 

5. Levi Jeans Print Advertisements

6. Post modern media texts Subject of post-modern media texts: Post-modern texts embody scepticism towards the ideas and ideals of the modern era, especially the ideas of progress, objectivity, reason certainty, personal identity and grand narratives Style of post-modern media texts: Postmodernism takes pleasure in playing with convention, pointing out the nature of how everything is a construction.

7. Films and Television Postmodern films may play like a collage of tropes and stereotypes, and may mix different forms of media (such as animated sequences) and could integrate an element of me generic blurring intertextuality and bricolage , playfulness e.g. parody and pastiche hyperreality eclecticism death of representation uncertainty and the loss of context