Power and Influence Tactics

VinayChaithanya 25,318 views 31 slides Aug 10, 2015
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About This Presentation

Leadership power and influence tactics in organizations.


Slide Content

POWER AND INFLUENCE TACTICS By; Vinay Chaithanya

POWER Ability to influence. Agent and target

AUTHORITY Rights ,prerogatives, obligations and duties associated with particular positions in an organization.

INFLUENCE PROCESSES The psychological explanation for interpersonal influence involves the motives and perceptions of the target person in a relation to the actions of the agent and the context in which the interaction occurs. Types of influence processes as proposed by Kelman (1958) Instrumental compliance Internalization Personal Identification

INSTRUMENTAL COMPLIANCE Target carries out a requested action for the purpose of obtaining a tangible reward.

INTERNALISATION The target commits and supports the proposals made by the agent.

PERSONAL IDENTIFICATION Target imitates the agents behavior to please agent and to be like the agent

TYPES OF INFLUENCE TACTICS The type of behavior used intentionally to influence the attitudes and behavior of another person is called influence tactics. 3 different types of influence tactics can be differentiated according to the primary purpose: Impression management tactics Political tactics Proactive tactics

IMPRESSION MANAGEMENT TACTIC Intended to influence people to like the agent.

POLITICAL TACTICS Used to influence organizational decisions or gain benefits from the group.

PROACTIVE TACTICS These tactics have immediate task objectives. Like influencing the group to do a new task or change the procedures.

POWER AND INFLUENCE BEHAVIOUR LEADER POWER LEADER INFLUENCE BEHAVIOUR INFLUENCE OUTCOMES COMPLIANCE COMMITMENT RESISTANcE

POWER SOURCES Legitimate power Reward power Coercive power Referent power Expert power Information power Ecological power Position and personal power

HOW POWER IS GAINED OR LOST Described by 3 theories Social Exchange Theory Strategic Contingencies Theory Institutionalization of power

SOCIAL EXCHANGE THEORY In a group, the amount of status and power accorded to an elected or emergent leader by other members depends on the person’s loyalty, demonstrated competence and contribution. Gain influence from repeated demo of expertise and loyalty Innovation is a double edged sword. Failure and power

STRATEGIC CONTINGENCIES THEORY Power of a subunit in an organisation depends on, -Expertise in coping with important problems -Centrality of subunit in workflow -Extent of uniqueness of subunits expertise. Subunits with critical expertise more likely to be elected to positions of authority Theory fails to take into account the possibility that a powerful subunit can use its power to protect its dominant position & denying rivals an opportunity to demonstrate their strength.

INSTITUTIONALIZATION OF POWER The process of using political tactics to increase influence or protecting existing power sources Can get members appointed to key leadership positions. Where they promote the subunits objective. Use power to maintain dominant position even after their expertise is no longer critical Control over resources & denying others opportunities to demonstrate their expertise. Critics expelled, silenced.

CONSEQUENCES OF POWER Effective leaders-> Personal power + Positional power Control over information complements expert power Reward power: Deeper relationship with subordinates. Enhance referent power Coercive power: Compliance with rules which are unpopular but necessary Power corrupts! Personal power less susceptible to misuse.

Guidelines for using power How to use legitimate power? Make polite, clear requests Explain the reasons for the request Don’t exceed scope of authority. Follow proper channels Follow up to verify compliance How to use Reward power? Offer type of rewards that people like Fair & ethical Don’t promise more than you can deliver Explain criteria for giving reward Keep your promises Don’t manipulate

Coercive power: Use only when absolutely necessary Used to deter illegal activities, violation of safety, direct disobedience of legitimate requests. Explain, respond, investigate Sufficient oral & written warnings Reprimand in private Maintain credibility Punishments should be fair, legitimate

Expert Power: Explain the reasons Provide evidence No rash statements Don’t lie, exaggerate Listen seriously to other person’s concerns Confident & decisive Referent power: Acceptance and positive regard Be supportive & helpful Keep promises & commitments Sacrifice Lead by example.

Proactive Influence Tactics Rational Persuasion Apprising Inspirational Appeals Consultation Collaboration

Ingratiation Personal Approach Exchange Coalition Tactic Legitimating Tactics Pressure

Effectiveness of Pro active tactics Pro active tactics are not needed always in an influence attempt. But when a person is likely to resist a simple request, use of pro active influence tactics will make influence attempt successful. These tactics are used generally used when request is unusual, controversial, or difficult to do.

Examples Influence Tactic Definition Example Rational Persuasion The agent uses logical arguments and factual evidence to show a proposal or request is feasible and relevant for attaining important task objectives. Advertisements Apprising The agent explains how carrying out a request or supporting a proposal will benefit the target personally. Educational Institutions suggest some certifications Inspirational Appeals The agent makes an appeal to values and ideals or seeks to arouse the target person’s emotions to gain commitment. Political Leaders Collaboration The agent offers to provide relevant resources and assistance if the target will carry out a request or approve a proposed change. Myntra and Flipkart Delivery

Findings of Influence tactics Influence Tactic Directional Use Sequencing Results Used Alone or in combination General Effectiveness Rational Persuasion In all directions Initial Request In both ways High Apprising More down than up/Lateral --- Used with other tactics Moderate Inspirational Appeals More down and Lateral than Up No Difference Used with other tactics High Collaboration More down than up/Lateral --- Used with other tactics High

Guidelines for Specific Tactics Rational Persuasion - explain in detail why request or proposal is important. - Use facts and logics to make clear case in support of request - Provide evidence request is feasible and better than alternatives

1)Provide evidence that proposal is feasible 2)Explain why it is better than competing ones 3)Explain how likely problems could be handled INSPIRATIONAL APPEALS 1)Appeal to the person’s ideals and values 2)Link the request to the person’s self image 3)Link the request to a clear and appealing vision 4)Use positive ,optimistic language

CONSULTATION 1)State your objective and ask what the person can do to help 2)Ask for suggestions to improve 3)Involve the person in planning to attain an objective 4)Respond to the person’s concerns and suggestions

COLLABORATION Offer to show the person to perform the requested task Offer to provide necessary resources Offer to help the person solve problems caused by a request Offer to help the person implement a proposed change
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