“ IF YOU WANT SOMEONE TO REMEMBER YOUR MESSAGE – IN A PRESENTATION, AN ARTICLE, OR A REPORT– TELL THEM A STORY.” —RACHEL GILLETT, FAST COMPANY 4
Revealing key points one at a time enhances comprehension. Our mission To help people easily create compelling presentations using templates. INTRODUCTION Let us share some favorite tips for telling your story effectively. Select from a rich assortment of animated slide layouts to consistently convey the right message and make the right impression. What story do you want to tell?
“How much text should I use?” Consider when you give a paper handout in a meeting—everyone’s head goes down and they read, rather than staying heads-up and listening. “But this is important to the understanding of the story” Avoid using sentences that will already be used when talking “More words, less sentences” Focus on action words that will enhance the viewer experience PREPARE Build your story first, then define which layouts and graphics will best help visualize each slide’s message 6
USE TRANSITIONS & SECTION DIVIDERS TIP To keep the audience focused, always use the same transition before a new topic Consistency helps viewer see connections in the story – use same layout and design for individual sections and give your audience a mental check-point. !
Understand your brand and audience; speak in an authentic voice 8 Get your facts straight with 5 W’s The power of specifics, details, and imagery Show, don’t tell Know the end at the beginning THE STAGE HAS BEEN SET go ahead and follow the basic 5 steps 1 2 3 4 5 Reference : The basics you can find anywhere 5 Steps To Successful Storytelling Published on April 5, 2014 Featured in: Marketing & Advertising
VISUALS ADD A COMPONENT TO STORYTELLING THAT TEXT CANNOT | SPEED. Images are another element that can drive your point home even more FACT
10 1 PREPARE Why does this matter to your audience? Where are you taking them? Understand your brand and audience; speak in an authentic voice
DEFINE Who | What | Where | When | Why Get your facts straight with 5 W’s 2 11
12 3 SUPPORT We perceive the world through more than our eyes and ears; we smell, we touch, and we taste. Put your audience in that place and provide them a point of reference; the imagination will do the rest. Images are a great tool for showing context
13 ENGAGE Visualize key messages A picture is worth a thousand words… Make a statement Using graphics, charts, and infographics 4 Show, don’t tell
14 LEAD Start your story with an outline, a framework of points you need to have to tell your story, always moving forward to the conclusion or action points Know the end at the beginning 5
TAKEAWAY What do you want them to remember? INSPIRE Get them excited about what’s to come ACTION Build your presentation and give us your feedback if this was helpful to you. 15
16 —LEVAR BURTON BECAUSE STORYTELLING, AND VISUAL STORYTELLING, WAS PUT IN THE HANDS OF EVERYBODY, WE HAVE ALL NOW BECOME STORYTELLERS.
POWERFUL PRESENTATIONS! THANK YOU Neal Creative | click & Learn more