Powerpoint presentation of hitachi report of SIP.pptx

Ppt on sip report on hitachi

1. Presented By: Dipanshu Gupta PGDM (2023-25 Batch) Presented To: Prof. Ravi Kishor Ranjan Dr. Rashi Hora SIP PRESENTATION Topic- Factors affecting buying behavior of consumers

2. About company Hitachi is a well-known Japanese multinational conglomerate with a history dating back to 1910. Involved in automotive systems, construction machinery, power systems, and more Founded: 2015 (Joint venture) Global Presence: Operates in over 150 countries Product Range: Offers more than 50 models of residential and commercial air conditioning units Manufacturing Plants: 22 facilities worldwide

3. Buying Behavior of customers As a management student, understanding consumer buying behavior is crucial for developing effective marketing strategies and making informed business decisions. Consumer buying behavior encompasses the decision-making processes and actions of individuals when they purchase goods and services. Understanding buying behavior is important due to several reasons: Customer Understanding Practical Application Resource Allocation Customer Retention

4. Objectives Factors Influencing Consumer Purchase Behavior Analyze how brand repute, attributes of the product, and advances made in technology influence consumer preference and purchase behavior. Analyze Pricing and Promotion Strategies

5. Hypotheses Impact of Sales Tactics and Technological Features on Consumer Behavior Product Quality and Post-Purchase Support Drive Customer Loyalty Economic Stability and Brand Preference Influence Consumer Choices

6. Research Methodology

7. Market trends

8. Learning Gained industry knowledge, especially about Hitachi and the air conditioner sector. Enhanced interpersonal skills and confidence in customer interactions. Learned stock management and handling customer calls. Developed the ability to manage multiple customers simultaneously. Acquired detailed product knowledge for effective brand comparison. Gained insights into consumer behavior in retail settings during AC sales.

9. DATA ANALYSIS

10. DATA ANALYSIS

11. DATA ANALYSIS

12. DATA ANALYSIS

13. Findings: Price Not the Only Deciding Factor . Price, quality, and brand image are significant factors influencing purchases. Hitachi is preferred by premium customers. Hitachi faces challenges in after-sales service compared to competitors like Voltas , Daikin, Bluestar, Mitsubishi. After Sales Service of Hitachi is rate as poor by most of the customers.

14. Recommendations: Strengthen the distribution network. Better Marketing Ideas. Enhance the retail network of Hitachi. Focus on better after-sales service to avoid potential future losses. Customer Education and Awareness.

15. Thank you