Powerpoint Presentation PPT Group _Starbucks.pptx

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1. Group 1 Presentation Manpreet Kaur (2233058) Arshdeep Kaur(2301973) Jasmeen(2305544) Jaspreet Kaur (2234258) Sandeep Kaur (2309724)

2. Starbucks With every cup, with every conversation, with every community -- we nurture the limitless possibilities of human connection.

3. Triple Shot Reinvention Elevate the Brand Become more Global More Efficient and connected

4. Where do we compete? Starbucks competes in the global coffee industry, with a strong presence in diversified markets, including North America, Asia-Pacific, and Europe. Rating 5 as Starbucks has a solid geographic and market presence, successfully adapting to various cultures and consumer preferences.

5. What unique value do we bring? How are we different? Or just cheaper? Starbucks provides a premium coffee experience with high-quality coffee and a cozy, inviting atmosphere that serves as a 'third place' between home and work. Rating 4 While Starbucks maintains a unique value proposition, increasing competition from boutique coffee shops and other large chains like McDonald’s McCafé could impact its uniqueness.

6. How do we deliver value? What resources or capabilities? What skills, technology, delivery methods? Starbucks delivers value through superior quality control, highly trained staff, and innovative customer service technologies like its mobile app, which integrates mobile payment and loyalty programs. Rating 5 as Starbucks excels in using technology and human resource capabilities to enhance the customer experience and streamline operations.

7. Simple & Obvious? Action 1- Enhance simplicity by streamlining menu options to focus on best-selling and high-margin items. Action 2- Strengthen marketing messages 7

8. Identifies challenges to be overcome? Action 1: Increase focus on innovation in product offerings Action 2: Identify and communicate the strategic responses to emerging coffee market trends and competition.

9. Includes actions to overcome challenge? Action 1: NA Action 2: NA

10. Coherent: mutually supportive actions Action 1: Improve global brand consistency Action 2: G oal of a unique customer experience and sustainability.

11. Focusing and coordinating actions Action 1: Better align team and regional goals Action 2: Utilize advanced analytics to better focus marketing and product development

12. Leverages sources of power to overcome obstacles Action 1: NA Action 2: NA

13. Questions?

14. Thank you