PP3 -Treatment and Pitch.pptx Karina Maurovich

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1. Table of Contents Artist Introduction 3 Treatment: 4-12 Differentiating Factor 13 Marketing: 14 Infographic 15 Logistics: 16 Production Schedule 17 Wardrobe, Hair and Makeup 18 Props 19 Creator Bios: Team Members 20 Proof of Concept 26

2. Florencia Minniti Florencia Minniti, an American-Argentine from New Jersey and Pennsylvania, has pursued music and filmmaking since middle school, recording professionally since 2019. Embracing her multicultural background, she combines talents in music and filmmaking, aiming to inspire through her work and encourage others to follow their dreams. Proudly representing her Latin-American roots, Florencia seeks to connect with audiences and provide strength and inspiration through her music. 3

3. Concept Florencia is tired of being mistreated by the store owner and breaks out of the box she’s been caged in. 4

4. Color Scheme 5

5. Mood Board 6

6. Storyboard The video starts with a zoom in shot on a clock that will hit 12. With the clock hitting 12, the camera zooms in to a box and Florencia wakes up in the box and the music starts. With the line “couldn’t breathe” she starts to spin. She looks hurt and thrown away by someone who she once cared so much for… 7

7. Storyboard The store-man picks up the box where Florencia is encaptured in an aggressive manner and sets it on a farther place. He then puts a sticker on the box that says ‘broken’ with the line “What’d I do baby, for you to hate me?”... Full of anger of being mistreated , Florencia starts throwing a tantrum and pushes the wall of the box trying to be set free… 8

8. Storyboard With the line“you could’ve saved me”, angry Florencia knocks over the box and with some magic she becomes human size ready to torment the shop owner… 9

9. Storyboard …during the bridge, the lyrics “running, running…” Florencia starts dancing and causing chaos in the store. Anxiety and fear circulates the man's body as she continues to torment him. The store-owner, frustrated, grabs a gun and is trying to get rid of Florencia. 10

10. Storyboard After missing the shot, the store-man is caught off guard by Florencia behind him. They start to get in a contemporary dance-fight with the line “broken places”. While dancing, the store-man starts being magically pulled into the box... 11

11. Storyboard …The video ends with magic happening and Florencia putting the guy into the box (trading positions). She turns the sign to closed and puts a forever sticker. Florencia then walks out of the store and winks at the camera while the song comes to an end in decrescendo . 12

12. Differentiating Factor This music video has a unique plot with an exceptional set for an artist of this size. This song also has a more aggressive attitude compared to most breakup songs. The meaning behind the store owner and the ballerina is a similar to a man who took advantage of his lady. 13

13. Marketing <3 14

14. 15

15. Logistics <3 16

16. 17

17. Wardrobe, Hair & Makeup 18

18. Props 19

19. Meet Our Team !!! <3 20

20. Micaela Ferreira Micaela Ferreira is a 19-year-old peruvian pursuing a career in the entertainment industry, starting by getting a Music Business degree at Full Sail University. Having been raised around music her whole life, she is dedicated to motivating others to pursue and achieve their ambitions. In this project, she used her organizational, communication, and time-management skills to create the production schedule. With skills in data analytics, she contributed to designing the infographic. Finally she used her creativity to collaborate in developing the story for the music video. 21

21. Karina Maurovich Karina Maurovich is a 19-year-old Venezuelan/Puertorican studying music business at Full Sail University who has a passion for artist and tour management. She grew up with a musical father who inspired her love for music and took her to concerts which inspired her love for live music. For this project she assisted on creating the ideas, looking for props to use, assisted on creating the storyboard, and helped with some video ideas for the proof of concept. 22

22. Neishka Cruz Neishka Cruz is an 18-year-old Puertorican girl who’s life revolve around music. She is currently pursuing a Bachelor’s Degree at Full Sail University for Music Business with the hope to make a positive impact in the music industry. For this project, Neishka worked alongside with her classmates on various parts. She worked on the storyboard and wardrobe moodboard while also providing ideas and feedback to her classmates on their parts. 23

23. Sean Busse Sean is a 24 year old Music Business student at Full Sail University looking to expand his knowledge and skills. During this project Sean did the proof of concept and pitched ideas to the group. 24

24. Austin Ward For this project Austin assisted with the creation of the proof of concept, schedule and budget. He is looking to apply his skills in the Coast Guard as a Marine Science Technician. 25

25. Proof of Concept <3 26

26. Thank you! Any questions, comments, or concerns? <3

27. References 3,822 closed forever royalty-free photos and stock images . Shutterstock. (n.d.-a). https://www.shutterstock.com/search/closed-forever 4Runner window decal - nightmare skull graphics . BROKENstickers. (n.d.). https://www.brokenstickers.com/products/4runner-window-decal-nightmare-skull Billie Eilish. (2023). What Was I Made For?. On Barbie The Album. Atlantic. Book black and white - unlimited download. Cleanpng.com. cleanpng.com. (n.d.). https://www.cleanpng.com/png-box-black-clip-art-open-box-cliparts-585436/ Girl winking stock photos and pictures - 41,729 images . Shutterstock. (n.d.-b). https://www.shutterstock.com/search/girl-winking KelCago. (n.d.). Poster young angry fed up ballerina dancer sitting on a floor . Pixers. https://pixers.co.nz/posters/young-angry-fed-up-ballerina-dancer-sitting-on-a-floor-61548901 Madison Beer. (2020). Reckless. On Silence Between Songs. Epic. Pinterest. (n.d.-a). https://www.pinterest.com/pin/560064903679228624/ Pinterest. (n.d.-b). https://www.pinterest.com/pin/560064903679227838/ Pinterest. (n.d.-c). https://www.pinterest.com/pin/560064903679221591/ Pinterest. (n.d.-d). https://www.pinterest.com/pin/560064903679221572/ Pinterest. (n.d.-e). https://www.pinterest.com/pin/560064903679228336/

28. References (pt.2) Pinterest. (n.d.-f). https://www.pinterest.com/pin/560064903679228318/ Pinterest. (n.d.-g). https://www.pinterest.com/pin/560064903679221454/ Pinterest. (n.d.-h). https://www.pinterest.com/pin/560064903679221423/ Pinterest. (n.d.-i). https://www.pinterest.com/pin/560064903679221443/ Pinterest. (n.d.-j). https://www.pinterest.com/pin/560064903679221438/ Pinterest. (n.d.-k). https://www.pinterest.com/pin/560064903679221433/ Pinterest. (n.d.-l). https://www.pinterest.com/pin/560064903679221405/ Royalty free stock footage - artgrid.io. (n.d.). https://artgrid.io/ Slide Members. (n.d.). Ballet presentation powerpoint templates design . https://www.slidemembers.com/en_US/view/PPT-Templates/ballet-presentation-powerpoint-templates-design-1820 Wiki, C. to F. (n.d.). The Musicbox Monster . From Wiki. https://from.fandom.com/wiki/The_Musicbox_Monster YouTube. (2020, October 21). Trainwreck - Contemporary Dance Video . YouTube. https://www.youtube.com/watch?v=lkPVCX9IYaI YouTube. (2021, November 11). Tate McRae - Feel like shit (official video) . YouTube. https://www.youtube.com/watch?v=tzz0LPYIfs8