PPT On Marketing Mix, The Importance & Role Of 4P's In Marketing.

PPT Marketing Mix, 4P's Of Marketing i.e Price, Product, Place & People. Introduction & Importance Of Marketing.

~ By Adarsh Jha
~ Nilofar Ansari

1. INTRODUCTION TO MARKETING MIX

2. MARKETING MIX The Marketing Mix is an essential tool for any marketing agency looking to create a successful marketing strategy. It is composed of four main elements: product, price, place, and promotion. Each element is used to create a unique combination of strategies that will help the agency reach its desired target audience.

3. 4P’S OF MARKETING

4. UNDERSTANDING PRODUCT STRATEGY A successful Product Strategy focuses on identifying customer needs and creating offerings that provide value. Consider aspects such as quality, features, branding & Packaging. Choosing right product at right place will lead your business to the higher position.

5. EFFECTIVE PRICE TECHNIQUES Pricing is a critical element of the Marketing Mix . Strategies like penetration pricing, skimming, and discounts can influence consumer behavior. It's essential to balance profitability with customer perception to ensure long-term success.

6. CHOOSING RIGHT PLACE Choosing the right distribution channels is vital for reaching your target audience. Consider both direct and indirect channels, as well as the role of online platforms. Effective distribution ensures that your product is available when and where customers want it.

7. PROMOTION STRATEGIES FOR VISIBILITY Promotion encompasses all activities aimed at raising awareness of your product. Utilize Advertising , public relations, and sales promotions to engage your audience. A well-rounded Promotional Strategy can significantly enhance your brand's visibility and customer engagement.

8. CONCLUSION: FOR ACHIEVING SUCCESS The Marketing Mix is a very important aspect of creating a Marketing Strategy. Once the company develops a product or service that will meet the customers needs, it will be either through direct or indirect channels of distribution and in some cases may have multiple channels. The company will then determine how to communicate to the public about the new product or service. Finally, the company will determine a price for the product or service that ensures a profit.

9. THANK YOU!! ~by ADARSH JHA