Ppt on Marketing strategy of Myntra

A small Presentation on the Marketing Strategy of Myntra - A Online shopping site

1. Owners - Flipkart . Founders - Mukesh Bhansal , Vineet Saxsena and Ashutosh Luwania . CEO – Ananth Narayanan Started - February 2007. Headquarters – Bangalore. Type of site - Ecommerce (Online Shopping). Portfolio - 1,50,000 products of over 1000 brands ranging from international brands to designer brands and distribution area of around 9000 pincodes in India. Business model - app-only wherein customers can only buy and transact in their site through smartphones. Services - Provides 24x7 online services for customers. All kinds of men’s and women’s apparels to accessories. Featuring some of the best deals in the realm of fashion accessories and trending gears with attractive discounts and shop till you drop at end of the season sales . T op brands   - apparel, accessories, cosmetics and footwear from over 500 leading Indian and international brands. Prominent brands include Adidas, Nike, Puma, Catwalk, Inc 5, United Colors of Benetton, FCUK, Timberland, Avirate , FabIndia and Biba to name a few. Awards - India’s Most Admired & Valuable Power Brand Award 2016" at 7th Annual India Leadership Conclave & Indian Affairs Business Leadership Awards 2016 on Friday 1 July 2016 in Mumbai. Recognition - Awarded 'Best E-commerce Partner of the year 2011-12' by Puma India. As of 25 April 2016, Myntra ranks as the top 4 startup for India in the Startup Ranking. Awarded 'Fashion eRetailer of the Year 2013 '  by Franchise India – Indian eRetail Awards Awarded 'Best E-commerce Website for 2012 '  by IAMAI – India Digital Awards Awarded 'Images Most Admired Retailer of the Year: Non–Store Retail '  for 2012 by Images Group ABOUT MYNTRA

2. Being an online apparel shopping, Myntra’s Social Media Strategy  is aimed towards fashion and latest design trends. It has a sizable 5 major platforms: 1.Facebook 2.Twitter 3.YouTube 4.Pinterest 5.Google Plus Myntra pioneered the personalization of sports jerseys and offered sports jerseys of several cricket and football teams such as Team India, IPL & FIFA . These jerseys could be personalized with a name and number of the customer’s choice. E-retailing strategies of myntra . Gives discount coupons on festivals. Promotes Sales on Flipkart . Arranges Big Sales Day period for Limited period o f t ime for gathering customers. Gives Advertisements on Television. Uses Traditional Media such as Big Hoardings and Banners in Malls and Crowded places. MARKETING STRATEGY

3. FACECBOOK IT USES NO HASH TAGS. POSTS FROM 4 TH MAY TILL 10 TH MAY 2017 POST TIME – 11AM TO 12PM 1PM T0 5.30PM 6.30PM TO 9PM DAYWISE AVERAGE NO OF POSTS:- MONDAY(3),TUESDAY(1),WEDNESDAY(5), THURSDAY(3),FRIDAY(1),SATURDAY(4), SUNDAY(3). TYPE OF POST - IMAGE POST FOR PROMOTION,SALES AND DISCOUNT OFFERS WITH LINK.VIDEO POSTS ALSO. NO. OF POSTS PER DAY – 1 (MINIMUM) AND 4 (MAXIMUM). TWITTER IT USES MANY HASH TAGS LIKE #FlipkartBig10sale,#Myntra,#StarWarsday, # StarWarsOnMyntra ,# ClarksBrandDay , # BigFashionGigOnMyntra . POSTS – Image posts showing their brand details and sales offer days and video posts featuring B ollywood celebrities. NO . OF POSTS AND TWEETS PER DAY – Varies as per Occassions and Days. SOCIAL MEDIA STRATEGIES

4. CREATED BY YASH JAIN THANKYOU