PPT Program Partnership Channel Untuk Pemasaran Iklan

raksaasia 26 views 29 slides Aug 20, 2024
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About This Presentation

Program Partner Business Channel


Slide Content

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Channel
Partner
Program

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Our
Solutions

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Your Engagement Solution that Brings Results
Introducing
focuses on helping businesses to create loyal customers and ultimately
delivers the desired results.
Our solutions
1. Engagement Platform 2. Outcome Management

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•Omnichannel broadcast (WA & SMS)
•Offline-to-online campaign integration
•Interactive conversational marketing
•Recorded customer response with retargeting
capability
•Consolidated campaign performance reportAll in
View
Explore the end-to-end engagement experience
•One simple purchase journey from
campaign to payment feature inside one
chat window
•Conversion tracking dashboard
•Autofill & copy code OTP
•Consolidated OTP performance report
•Direct OTP process for faster & more secure
process
•Failed-over WA OTP delivery to SMS
•AI-powered chatbot with native Indonesian
language processing (NLP)
•24H customer servicing with combination of
chatbot and live agent
Engagement Platform
Key Features

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Campaign
Offline to online (O2O)
leads generation
Visitor scans QR
code
Customer interaction,
captured data
Secure database at 1Engage
platform
Retargeted broadcast
based on segment
Phone number & WA
username
Campaign comparison

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Campaign
Segmented Interactive
Broadcast
Specific customer
group upload &
targeting
Interactive broadcast
creation and
scheduling
Action-oriented and
interactive marketing
All-in-one view broadcast
report

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Payment
Promotional
offering
Interactive conversationSuccessful
payment
Transaction reflected to
dasboard
Conversational
transaction inside one
chat Buy package

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Authentication
Fail-over WA OTP
delivery to SMS
Customer
triggers OTP
verification
Brand’s OTP
generator and
verification
system
1Engage
routing
algorithm
OTP dashboard
delivery report
WA account
present
SMS OTP
One tap
verification
No WA account

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Care
Chatbot and live agent
combined-customer
servicing
Incoming customer
inquiry, near-real time
response by chatbot
Action-oriented chatbot
response
Live agent response
when required
Recorded chat history
Hi ABC Net
Hello Angie, this is Abby, your virtual
assistant for ABC Net. How can I help
you today?
Latest Promo
Network Trouble
Agent Assistance
Network Trouble
We are sorry for the inconvenience.
We will guide you to solve the
problem through several steps.
Previous
conversations with
chatbot

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Outcome Management
Our Expertise.
by
The campaign management service you
need.
üCreate awareness
üGenerate leads
üRetain customers
All-in-
Solution

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Providing your brand an extended capability in reaching marketing goals
Outcome Management
Key Features
Specific targeting of
potential user
End-to-end campaign
solution
Subject matter expertResult-based
campaign
Our experience in
campaign management
for various use cases
From campaign planning,
execution, to rewards
distribution, we help you achieve
your goals
Chargingbased on
results, with
performance monitoring
included
Let us bring the relevant
leads to you through
digital or physical
presence
OUR SUCCESS STORY
compared to
traditional channels
Click Through Rate
Cost Savings
Performance
16x
Increase
3.13x
Increase
77.3%
Efficiency

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1Engage Solution: How our platform support Customer?
AcquisitionActivationRevenueReferralRetention
Engagement
Platform
Campaign
Payment
OTP
Care
Outcome ManagementTailored-fit campaign management services and bespoke experience to fulfil your business objectives
Reduce e-commerce
platform fee through
direct payment
1.Impulsive purchase trigger inside a chat
2.Facilitated payment channel for less-digital
savvy population
1.Seamless leads generation through QR
campaign
2.Customer reactivation through retargeting
campaign and broadcast
Upsell, cross-sell,
thematic campaign,
new product launch
Interactive chat, connected to chatbot
Accessible and
responsive customer
care
Reduced Customer Service
cost & calling cost
Seamless customer authentication experienceOTP cost reduction
•Increased revenue
through high
engagement
•Higher average basket
size
•Less 3rd party charge
Reach specific-targeted
customer profile with very
low-cost and effortless
process
- Increased customer
satisfaction
- Referral campaign
Solutions

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Case Study

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Pre-purchaseOn SitePost-purchase
Scan QR code for Free Wifi and
Menu, with preferences survey
Scan QR to see hotel’s offerings
Room
reservation
•Booking receipt
•Stay reminder
Informational & retention
campaign based on user
persona from previous
survey/preferences
Hospitality Use Cases

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Pre-purchaseOn SitePost-purchase
Venue notification,
concert informations
TicketingPromotion to
existing customer
Retargeting for future
concerts / events
Sponsor and vendor to sell their
services/product related to the concert
Dear concert attendees,
We are reminding you that the
Noah DekadeXperience concert
entry point is through Gate 12
only and exit point through Gate
12 of JI Expo Kemayoran. Should
you need futher assistance,
please type ‘Bantuan’
Event Organizer Use Cases

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Pre-purchaseOn SitePost-purchase
Stored data of visitors and
preferences for retention
campaign
Scan QR code for Free Wifi and
simple survey (e.g. purpose of stay)
Retargeted campaign and
personalized retention campaigns
Voucher reminder/notification
Your cashback voucher will
expire in 3 days (27/07//2023).
Kindly visit our nearest store to
redeem the voucher.
Scan QR to storefront
Promotion to
existing customer
base
Stored data
of visitors for
follow-up
prospecting
F&B Use Cases

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Case Study
for Domino’s Pizza

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F&B Use Case: Leads Generation
The cost of acquiring
new customers is
5x higher
than the cost of retaining
existing customers.
https://www.optimove.com/resources/learning-
center/customer-acquisition-vs-retention-
costs#:~:text=The%20cost%20of%20acquiring%20n
ew,customers%20you%20have%20already%20capt
ured.
5% increase of
customer retention
can lead to
profit growth
by 25%
to around 95%.
https://www.forbes.com/sites/forbesbusinessco
uncil/2022/12/12/customer-retention-versus-
customer-acquisition/?sh=2e0fd0ee1c7d
https://hbswk.hbs.edu/archive/the-economics-
of-e-loyalty
Objective
How to generate customers’ valid
WhatsApp with cost of
IDR 279
One of the most affordable &
effective way to increase customer
retention:
Personalized Campaign with
WhatsApp Business

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F&B Use Case: Leads Generation
Pre-purchase
Scan QR at storefront
Stored data of visitors for follow-
up prospecting
üNo need of membership
subscription
üRecorded responses
üEasy, conversation-style
Get the most
tempting deals
SCAN HERE >>>

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F&B Use Case: Leads Generation
Stored data of visitors and
preferences for retention campaign
Scan QR code for
Free Wifi and simple
survey (e.g. favorite
pizza type)
On Site
SCAN TO GET FREE WIFISCAN TO GET FREE WIFI
Scan QR at table/dining area

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F&B Use Case: Leads Generation
Retargeted campaign
and personalized
retention campaigns
Reminder or notification
Your cashback voucher will expire in
3 days (27/07//2023). Kindly visit our
nearest store to redeem the voucher.
First party data
enrichment
Post-purchase

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The Closed-Loopness of Customer Journey
Customer acquisition
QR Code Campaign with survey
(Scan & Win, get voucher or special treat)
Pre-purchase
On Site
Post-purchase
Dormant customers
or prospects
Active
customers
Loyal
customers
Transaction & revenue
Customer retention
5
Reasons to choose
PERSONALIZED CAMPAIGN
with 1Engage
PCost-effective
< IDR 300/leads
PEasy and valid leads generation
Active WhatsApp communication
PCustomer profiling possibility
Age, gender, preference, etc.
PPersonalized approach
Visible through WhatsApp
P
Long-term engagement
Create and keep Retain
customers with 1 platform
Exclusive offerLoyalty program,
thematic campaign

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Partner
Program

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Why partnering with 1ENGAGE?
Go-to-market
Collaboration
üDevelop and execute joint
proposal that combine the
strengths and expertise of
both parties to reach a wider
audience and generate more
leads
üShare use cases, insights,
and best practices to help
each other achieve better
sales performance and close
deals more effectively.
üExclusive Partner
rebate and discount
üCompetitive price in
the market.
Direct Discount
and Rebate
üAccess to sales and
marketing resources,
including promotional
materials, presentation
(case studies) & partner
training session.
üDedicated customer
support & partner
manager.
Partner
Solutions
Support

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1ENGAGE Partner Tier
STANDARD
PARTNER
üDirect Discount: 2% from SRP
üAnnual Rebate: 1% from SRP
üSupport response time: Within 24 hours
(business days)
üBenefits:
•Access to 1Engage dashboard,
onboarding and training materials
•Marketing and sales collateral from
1Engage
•Access to customer support during
business hours 8 hours (9am-5pm)
•Quarterly business reviews
üDirect Discount: 2% from SRP
üAnnual Rebate: 3% from SRP
üSupport response time: Within 24 hours
üBenefits:
•All benefits from the Standard tier
•12 hours (8am – 8pm) customer
support
•Named Partner Manager (1)
•Dedicated Solution Specialist (1)
•Direct access to product & technical
team for solution & problem solving
•Monthly business reviews
•Partner Dashboard (Est. Sep 2023)
No Minimum Revenue Commitment
Min. Annual Revenue for Rebate: USD 100K/year
Minimum Revenue Commitment:
USD 100K (IDR 1.5 Bn)/Quarter
Min. Annual Revenue for Rebate: USD 400K (IDR 6 Bn)/year
EXCLUSIVE
PARTNER
*Notes: Initial deposit (bank guarantee) is required for International Partner

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Accelerate WhatsApp Green Tick Approval by Becoming Our Partner
TheWhatsApp Green Tick is a verification badgethatappears next to your
brand's display name and is one of the simplest yet effective ways to win
customer trust.
By becoming a 1engage partner, we will be assisting your End-user to obtain a
green tick on WhatsApp within a span of less than 5 business days for only
$500
WhatApp GreenTick Benefit
Enhancing customer trust with a verified account
Building business credibility at a relatively low cost
Increasing business sales and revenue
Building branding for free
Integrating with omnichannel applications and CRM to
support business activities.

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Platform Fee
MUV-based pricing enables brands to choose the most well-suited user storage
according to your business sizes.
Please contact our representative for detailed information.
Terms & Conditions
•Platform fee is subject to customer’s MUV
•Postpaid scheme
•A session lasted for 24H from the customer service window. A new session
or reply initiated by the business after 24H will be counted as a BIS.
Usage Fee
MUVPrice(IDR)Partner
Discount %
Price After
Discount
1,0001,000,00020900,000
5,0002,500,000202,250,000
10,0003,000,000352,400,000
100,00018,000,000509.000,000
500,00075,000,0005037,500,000
Partner Pricing & Incentive Scheme
ServicesPricingDirect
Discount
Annual
Rebate
Authentication
(WhatsApp
OTP)
IDR 428 /
OTP
2% from SRP
Basic Partner:
1% from SRP
Exclusive
Partner:
3% from SRP
Marketing IDR 590 per
session
UtilityIDR 290 per
session
CareIDR 279 per
session

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Thank you!
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