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Apni mandi

1. APNI MANDI scheme in punjab : An overview NAVDEEP SINGH Admission No : L-2017-BS-229-M

2. contents INTRODUCTION APNI MANDI:DETAILS OF THE SCHEME REGISTRATION OF FARMERS,PROGRESS REPORT AND RECORD OF SALES SELECTION OF SITE PUBLICITY AND DETERMINATION OF RATES INFRASTRUCTURE GRAPHICAL AND TABULAR REPRESENTATION OF DATA MAJOR ISSUES PREVIOUS RESEARCH FINDINGS

3. INTRODUCTION Studying the concept of “Saturday Market” prevalent in U.K and U.S.A, the Punjab Mandi Board decided to organize “ Apni Mandis ” . The Punjab Mandi Board introduced “ Apni Mandi ” in Feb, 1987 at S.A.S Nagar, Mohali (Punjab ). In Apni Mandi , farmers/ growers would sell their produce especially fruits & Vegetables directly to the consumers. The Board is holding Apni Mandis in 21 towns in the state including Chandigarh

4. The number of farmers participated in these mandi was 10,278 and the sale of produce in these mandis was for Rs . 29624761 /- in the year 1988. Apni mandi is the best substitute based on the hut markets in London. Apni Mandi in Chandigarh

5. Apni Mandi:Details of the scheme

6. SCHEME OF APNI MANDI Apni M andis are organized by the Punjab Mandi Board through Market Committees. There is no involvement of middleman. In the Apni Mandi scheme, the net profit is shared by the producers and the consumers. The farmers sell their farm fresh fruits & vegetables grown by them at their fields directly to consumers at reasonable rates.

7. Apni Mandis scheme provides direct contact and can be stated as direct marketing. Direct sale: Producer  Consumer Producer  Processor Producer  Wholesaler/Retailer

8. OBJECTIVES OF THE SCHEME To have a better Marketing of agricultural produce especially fruit and vegetables. To diversify agricultural production towards Fruits/Vegetables and to improve the profitability of these crops to the producers. To ensure the availability of farm fresh produce at reasonable rates to the consumers and discipline margins of profit in the market. To remove social inhibition among the farmers for retail sale of their produce themselves

9. To ensure direct contact between the producer and consumer. To help self employment to the producers and to help in rural development and economic growth. To promote national integration by inviting the farmers of other States to sell the produce grown by those at their fields direct to consumers in APNI MANDIS.

10. CONTROL OF THE SCHEME The scheme is to be operated by the Secretaries, Market Committees concerned as per instructions of the Secretary, Punjab Mandi Board. At Board’s level the working of the scheme to be supervised by the secretary ( Apni Mandi ) under the supervision of General Manager (Project).

11. SCOPE OF SCHEME The scheme would apply to commodities listed in the schedule of agricultural produce under the Punjab Agricultural Produce Markets Act, 1961. However , to begin with the items the fruits/vegetables are taken up for sale in APNI MANDIS. Other farm produce like Honey and Soya Cheese have been allowed to be sold in APNI MANDIS. Items of agricultural produce can be permitted to be sold in Apni Mandi as per need.

12. REGISTRATION OF FARMERS The selection of farmers for participation in APNI MANDIS is to be done by the Secretary, Market Committee. If required, help of h orticulture d epartment officers can be taken. The persons to be allowed to sell their produce in Apni Mandi should be farmers in the real sense. Caution is to be taken that retailers should not participate in the garb of farmers and thus defeat the very purpose of scheme.

13. Definition of farmers for the purpose of “APNI MANDI” Land owner in whose land the agricultural produce (fruits/vegetables) is grown. The tenants of land owners who actually till the land and grow the agricultural produce on such land. Any other category which may be considered as necessary by the General Manager (Project) with the approval of Secretary Board.

14. The farmers desirous to participate in APNI MANDI have to get their names registered with the Secretary, Market Committee by filling up the proforma

15. FARMERS IDENTITY CARDS The farmers registered for participation in APNI MANDIS are to be issued identity cards by the Secretary, Market Committee in this proforma :-

16. PROGRESS REPORT OF APNI MANDIS Monthly progress report of APNI MANDI may be sent to General Manager (Project), Punjab Mandi Board.

17. RECORD OF SALES The record of business transacted in each APNI MANDI is to be maintained in a register in a proforma A.M-II :-

18. SELECTION OF SITE Concentration of consumers. (Request / Suggestion) Spacious place for parking. The site shall be visited by the consumers quite frequently. The farmers shall be able to reach the site easily . The site shall not be located in a congested area where the vehicles of farmers or consumers can not reach conveniently. The site shall not be located in the area adjoining to any main road of the city causing traffic problems.

19. PUBLICITY Through handbills. Through beat of drum or by professional ‘ Munadi Walas ’. Through advertisement by cinema slides . Through loudspeakers with permission of local administration where necessary. Advertisement in News Papers . News items by giving press notes or handouts to press correspondents or various news papers, T.V. and A.I.R.

20. DETERMINATION OF RATES Under this scheme the sale of fruits and vegetables in APNI MANDIS shall be permitted at 20% to 25% less than the prevailing rates in the retail markets. In each Apni Mandi , one electronics display rates board or two or three flex banner rates boards will be installed as per requirement.

21. INFRASTRUCTURE For temporary camp office; Shamiana , Table, Chairs etc. Counter balances of capacity upto 5 kg. with 5 kg weight set can be provided to the farmers in due course. Packaging material in which minimum 2 kg commodity can be filled can be supplied to the farmers. The provisions of the Punjab Plastic Carry Bags (Manufacture, Usage and Disposal) Control Act, 2005 may also be kept in view while supplying the packaging material to the farmers.

22. The registered farmers who do not have transport facility can be provided the facility or transport to bring their fruits and vegetable to APNI MANDI. Arrangement of drinking water and cleanliness according to the need be made by the Market Committee. Fig’s: Infrastructure of apni mandi

23. nUMBER of farmers visitING Apni Mandis

24. sale of produce in Apni Mandis

25. farmers visited Apni Mandis in 2018:

26. sale of produce in Apni Mandis in 2018:

27. Number of Apni Mandis in Punjab Sr. No. Name of the City/Towns No. of Mandis Sr. No. 1. Kharar (including Mohali and Mullanpur 14 13. Hoshiarpur 4 2. Roopnagar 3 14. Moga 1 3. Anandpur Sahib 2 15. Kapurthala 1 4. Jalandhar City 1 16. Phagwara 1 5. Jalandhar Cantt 2 17. S.B.S Nagar 1 6. Bhogpur 1 18. Pathankot 1 7. Ludhiana 4 19. Bathinda 1 8. Khanna 4 20. Chandigarh ( including Nawah Garaon ) 13 9. Sirhind 1 21. Abohar 1 10. Amloh 5 11. Patiala 8 TOTAL 72 12. Nabha 3

28. Major issue faced by Apni Mandis Apni mandi fails to chuck plastic : Despite the Panchkula Municipal Corporation cracking the whip on the sale/use of plastic carry bags in apni mandis , the situation hasn’t changed as these are openly being used by the vendors in the area.  A complaint was filed by the local welfare association members with the MC officials to take up the issue. Source: The Times of India ( Feb 6, 2018)

29. Apni mandis need washrooms, paths : Shopkeepers raised the issue with authorities, asking them to install temporary washrooms, concrete paths and water dispensers at the Apni Mandi sites. Bharat Kumar, (chairman, Apni Mandi ) said though he has not received any request from shopkeepers or residents, he will soon take a decision on installation of temporary washroom and water dispensers in all 20 Apni Mandis in the city. Source: The Times of India ( Aug 20, 2018)

30. PREVIOUS RESEARCH FINDINGS An Analytical Study of Apni Mandi ( Seema Bathla 1990) 4.17% to 50% higher price received for different vegetables and fruits. Consumers were benefited as the prices were lower to the extent of 4.94% to 31.25% than the retail price. Sale of commodities in Apni Mandi in 1987-1989: Year Sale of Produce( ₹) 1987-88 623,825.49 1988-89 2,256,008.04

31. An Economic Analysis of Apni Mandi in Ludhiana District ( Moti Areya Benti ,2014) Study calls for adequate infrastructural facilities to be provided by government. There should be provision of grading, branding, labeling and packing facilities by the concerned body. Sales in overall Apni Mandis of Punjab state for the year 2011-2013. Year No. of farmers Total sale (in crores ₹) 2011 29579 5.56 2012 30034 6.49 2013 30042 6.40

32. CONCLUSION An evaluation study conducted by the Economists of Punjab Agriculture University, Ludhiana has shown that “ Apni Mandi ” has really proved a blessing for the farmers particular the small ones and boon to the consumer. With the elimination of middleman, the net profit is shared by the producers and the consumers. Besides this consumers also get fresh items of produce which they want. Farmers can fetch higher prices for their produce in Apni Mandi as compared to local wholesale market. Apni Mandi is beneficial in terms of higher profits and high quality fresh produce at the door steps of the consumers.

33. SUGGESTIONS There should be shed and permanent space at the site of Apni mandi to prevent the farmers and produce from calamities like rain. Transportation facility/subsidy should be given to the registered framers of Apni Mandi . There must be check in the price fluctuations during morning and evening times. Only registered growers should be allowed to participate in Apni Mandi . Middleman entry must be prohibited.