PR Activities of Mc.Donald’s

Public Relations activities by the fast food giant Mc.Donald's

1. PR Activities of McDonald’s Submitted By : Krishnav Ray Baruah

2. What is McDonald’s? McDonalds Corporation is one of the best restaurant chains of Hamburgers and fast food restaurant in all over the world is providing their best services to 58 million customers daily. The business was started in 1940, with a restaurant opened by brothers in Bernardino and California. They gave introduction about the ' Speedee Service System' in 1948 established the model of modern Fast-Food Restaurant. McDonald's first filed for USA Trademark on 4 may on description 'drive in restaurant services' which was continue through the end of Dec 2009. In Sep 1961 Company filed a Logo trademark overlapping a double arched 'm' symbol is temporarily disfavoured in 1962 in USA, Canada, Netherlands, Germany, France, and Sweden in the term of order opening

3. Introduction The definition of public relation from Wikipedia is “the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.” In marketing studying, public relation is a tool that the company can set up the reliance of this brand . Every successful company has a good public relation team to control the public relation activities to gain the benefit. McDonald’s is one of the most successful companies, which keep the good public relation to keep, even gain from this relation. As the founder of McDonald’s Ray Kroc said:” good public relations meant good business.”

4. Missions : McDonald’s McDonald’s  major mission of public communication is sustainable development of the enterprise, even to maintain the value of brand. For McDonald’s the most important thing is brand image, this is what makes McDonald’s outstanding of entire industry. Actually in McDonald’s history, public relation development is earlier than advertising. In 1995 the Ronald McDonald already become the spokesperson and Children goodwill ambassador.

5. Marketing Strategy : McDonald’s McDonalds has become a world wide best brand for its marketing strategy''. McDonalds is continuously built its new brand by listening the suggestion of the customers and by identifying the various steps in the business marketing. Branding system of the McDonald always help to develop their personality Product or Services. The brand image present that how the customer's view about the organization.

6. Nowadays, they start to use the social media to develop and maintain the public communication between company and customs. They try to use the social media to change that perception through the McDonald’s website, blogs.  McDonald establishes a bridge to communicate with consumers, so that their public relations will be improved.

7. Marketing Ways : Advertisement McDonald's has from many years maintained an extensive advertisement in addition by using Television, Radio and Magazines, Newspaper, Internet etc. The company make significant Billboards and signage by sponsoring events like as Olympic Games, Football match, Commonwealth Games and make cooler of Orange drink with their logo available for local events. Television is playing central role in the McDonald's advertisement strategy. McDonald is using 23 slogans few other slogans are selected count.

8. Marketing Mix : McDonald’s

9. Product McDonalds always try to remember where offering a menu to the potential customer a large amount of choice available for the customers of with regard how and where they will spend their money. Therefore McDonald's giving fully concentration on developing a menu.  McDonald's is producing new products and out old ones over time introducing new option help to increase its sale.

10. Price McDonald's general pricing policies is followed for the product group in the market segment . The most important thing for the customer is price charged before buying any product. They draw a picture in their mind that the price of product is worth . The consequence of price rising mean that the competitors match the low price mean no extra demand.

11. Promotion McDonald's promotion aspect of marketing mix is covering all type of marketing communications. Promotion is the general policies of the McDonalds for Communicating with the customers such as Advertising, Sales promotion, exhibition, Public Relation, Direct mail, The Internet etc . Promotion of the McDonald's depends upon various methods one from those is employed is advertising by the positive word of mouth. Advertising is presented on TV, Radio, In Cinemas, on line, Using Website, Using Poster site in the Newspaper, Magazines, and Slogans, Loyalty scheme, bus shelter, Demonstration etc. Promotion method is using by McDonald's is for providing effective result of their services. 

12. Place The place is the general policy for channel and customer service levels. McDonald's is located in a prime place almost in big cities at big malls and near the residential area. Place where the business of the McDonald's is running is very important element the concept of place is not only related with the physical location and the distribution point of product. It contents the McDonald's management of the wide range processes including bringing product and to the end customers. Its very significant factor for the McDonalds that Product must be on the right Place, on the right time and in the right quantity, while keeping storage.

13. People People are the key asset of McDonald's. I t is people who are providing their best services, manners, knowledge, ability, good dealing, and body language can have a deep effect on the customers experience and on creating the customer interest towards their own product by the positive word of mouth and producing excellent fast friendly services, cleanliness and suitable environment for all their customers because of this McDonald's employees are playing very important role in the management of decision making.

14. Process Process of the McDonald's has a major impact on the quality of services provider and on the over all experience of the customers McDonald's is using same tradition in the food from many years for services, Taste and for the better distribution in the market segment.

15. Physical Evidence McDonald's product, quality, services, pricing etc. If any customer goes to McDonald's the first choice of every customer will be Cleanliness, Friendly dealing, Environment friendly product and Good product. Physical evidence is a very significant part of the service mix McDonald's always give more focus on the clean and hygienic.

16. SWOT Analysis : McDonald’s

17. Strengths Globalization , Public Relation & Advertising McDonald's is the world's largest hotel chain of fast food restaurant. McDonald's a market leader in the both domestic and international market . With the huge expansion into the market company has become a symbol of globalization and spreading an American way of life . McDonalds have 31000 restaurants in 119 countries and they have a1.5 million employees and providing their best services to 8 million people daily . McDonald's have a good public relation with their customers. It is doing marketing by advertising and using electronic media and print media etc.

18. Weakness McDonalds is using advertising its main target is children not the young and old age people . McDonald's is dealing with looming marketing it could make it to difficult to make it new outlets . McDonald's have a pricing war with so many competitors which are creating a threat for the progress of McDonald's Lack of the product innovation is another weakness of the McDonald's 

19. Opportunities Use of CRM database to more accurately market to its customers target group it could identifying the Customers, Profile of Shoppers and Analysing switching cost of the product . McDonald's is continually giving focus on the corporate responsibility and reducing the impact on the environment and community linkage . McDonald's is increasing international expansion and opening a new restaurant into the emerging market of China and India . The new Format Mc cafe has an internet wifi link which in the attracting segment of McDonald's

20. Threats Changing Trends are a big threat for the McDonald's like as Government rules and regulation, weather, Inflation, Recession . Focus by customers on nutrition and healthier lifestyle . Competitor's pressure and new entrance into the market they are offering a great and healthier product . Recession is another big threat for the McDonald's during recession rise in the economy, Income, Budget and Spending of the people all decrease.

21. How does McDonald’s increase sales?

22. G ears advertising to target market of families with kids, and minorities  Offers freebie and discount coupons for products they're trying to push. (They ran an expensive print ad campaign late summer/early fall with freebie coupons for their new, "healthful" chicken sandwiches. They recently sent out little coupon books with buy-one-get-one free offers.)  They stay in the public eye with benevolent work, particularly the Ronald McDonald houses.

23. Conclusion McDonald's which have huge fast food restaurant chain in all over the World is doing marketing by Advertising their product on Television, Radio, Internet, Using Slogan, And sponsor events like Football and Cricket match. For running their business smoothly it's using Swot and marketing mix strategy which is suitable for the needs of marketing and internal and external environment of the McDonalds.